Brand Revolution Download Ebook PDF Epub Online

Author : Russell Brand
Publisher : Ballantine Books
Release : 2014-10-14
Page : 320
Category : Humor
ISBN 13 : 1101882921
Description :


NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.


Author : Marie-Claude Sicard
Publisher : Palgrave Macmillan
Release : 2012-11-09
Page : 162
Category : Business & Economics
ISBN 13 : 1137019484
Description :


Brand Revolution goes against the traditional approaches to brand management, and shows the need for a radical shift in the way we think about marketing. It puts into practice an original method developed over years of consulting with some of Europe's top luxury brands, as well as the author's experience teaching business and marketing to students and professionals in Europe, the UK, and the United States. Classical marketing sees a brand as an attempt to express a set of core values. This conventional approach fails to grasp that the content of these core values does not (and indeed cannot) define a brand's identity. Instead, the identity of a brand is something which is affected by the relationship with the consumer, the end user, and is constantly in flux. Organizations need to know how to react to changes in their reputation to manage their brand identity. Drawing on communication theory, which uses identity as a function and result of relationships, Brand Revolution begins with an in-depth exploration of the concept of identity, and then applies this new understanding to marketing and brands. It offers a critical yet constructive new method, the "fingerprinting method," for analyzing brands and helping them grow and change in a constantly evolving market.With big brand case studies such as L'Oreal and Jaguar, the author draws on her extensive experience as a brand and marketing consultant for international organizations to put together this highly engaging and practical book for developing, improving, and controlling the identity of your brand.


Author : Said Aghil Baaghil
Publisher : iUniverse
Release : 2012-01
Page : 128
Category : Business & Economics
ISBN 13 : 1469732521
Description :


Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.


Author : M. Sicard
Publisher : Springer
Release : 2012-11-09
Page : 171
Category : Business & Economics
ISBN 13 : 1137019492
Description :


Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.


Author : Russell Brand
Publisher :
Release : 2014
Page : 299
Category : Biography & Autobiography
ISBN 13 : 1101882913
Description :


A volume of blistering and uproarious essays by the British comedian, radio host and author of My Booky Wook explores topics ranging from politics and religion to consumerism and economic inequality.


Author : Said Aghil Baaghil
Publisher : iUniverse
Release : 2012-01-30
Page : 128
Category : Business & Economics
ISBN 13 : 9781469732503
Description :


Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.


Author : Paul R. Gamble
Alan Tapp
Publisher : Kogan Page Publishers
Release : 2007
Page : 308
Category : Business & Economics
ISBN 13 : 9780749449803
Description :


Drawing on international research and analysis from leading consultants, academics and practitioners, this book presents new business tools to transform the marketing function to deliver real value.


Author : Elena Sacco
Nicholas Marchetti
Publisher :
Release : 2016
Page : 101
Category : Business & Economics
ISBN 13 : 9788868740603
Description :



Author : Nick Kendall
Publisher : Kogan Page Publishers
Release : 2015-04-03
Page : 432
Category : Business & Economics
ISBN 13 : 0749472634
Description :


What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognised advertising body, the IPA, they are accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and edited by Nick Kendall. Together they offer you multiple perspectives and the opportunity for you to challenge yourself to consider what you believe. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organised into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice. If you want to take time to think about the real fundamentals of what we do as a business -create and build brands- this book will be all the stimulation you would want.


Author : Sotiris T. Lalaounis
Publisher : Routledge
Release : 2020-12-31
Page : 440
Category : Business & Economics
ISBN 13 : 1000298183
Description :


Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, Yo!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.


Author : thunder::tech
Publisher : thunder::tech
Release : 2016-07-08
Page : 24
Category : Business & Economics
ISBN 13 :
Description :


Inside this 24-page magazine, we have compiled some of the best success stories and pro-tips to share with business owners, advertisers and marketing insiders. Our annual mid-year publication is chock-full of great information and insight into some of the hot topics in marketing right now. So if you’re an early adopter or just want to broaden your marketing knowledge horizons, the 2016 Trends Summer Reader is a great place to start.


Author :
Publisher :
Release : 2006
Page :
Category : Advertising
ISBN 13 :
Description :



Author : Jane Arthurs
Ben Little
Publisher : Springer
Release : 2016-12-05
Page : 141
Category : Performing Arts
ISBN 13 : 1137596287
Description :


Russell Brand is one of the most high profile and controversial celebrities of our time. A divisive figure, his ability to bounce back from adversity is remarkable. This book traces his various career stages through which he has done this, moving from comedy, to TV presenting; from radio to Hollywood films. It identifies how this eclectic career in entertainment both helped and hindered his high-profile move into political activism. Underpinning the book are interviews with leading activists and politicians, and sophisticated readings of Brand's performances, writing and on-screen work. There are sections on the Sachsgate scandal, his Newsnight interview with Jeremy Paxman, and his 2015 election intervention for aspiring Prime Minister Ed Miliband. It builds on scholarly work in the area of celebrity politics to develop an original analytic approach that blends the field theory of Pierre Bourdieu with the assemblage theory of Gilles Deleuze and Felix Guattari.


Author : Paul R. Gamble
Publisher : Kogan Page Limited
Release : 2005
Page : 308
Category : Business & Economics
ISBN 13 : 9780749443856
Description :


Marketing Revolution is based on the experience of IBM and its leading business partners - particularly software suppliers and marketing communications suppliers - in transforming themselves and their clients' marketing. The writers, consultants, academics and practitioners have drawn on recent research by IBM and analysts: how is the marketing function managed in companies all over the world, and how can it be improved? The book shows senior marketing managers, those who advise them and those who study advanced marketing, how marketing can be greatly improved by taking a radical rather than an incremental approach to planning and implementing marketing. Marketing Transformation (MT) is the process by which companies completely re-architect, re-engineer, or even entirely rebuild their marketing capability (structure, processes, systems, partnerships etc.) to create radically increased business value, whether through efficiency (same results at much lower cost), effectiveness (much better results at same cost), acceleration (doing things faster), quality (doing things in a more complete, integrated fashion) or some combination of all of these.


Author : Rita Clifton
Publisher : Profile Books
Release : 2010-07-23
Page : 302
Category : Business & Economics
ISBN 13 : 1847650007
Description :


Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.


Author : Wolfgang Giehl
F. Joseph LePla
Publisher : AuthorHouse
Release : 2012-05-01
Page : 232
Category : Business & Economics
ISBN 13 : 1467039519
Description :


It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially in service industries-is essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers' organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the company's internal communities. The book includes sixteen international case studies complete with pictures, interviews and examples from a wide range of industries. The long-term, hands-on experience of the co-authors and their unique perspectives on how to successfully develop and manage internal branding make this study a rewarding read for executives, managers and team leaders.


Author : Trevor Griffiths
Publisher : Spokesman Books
Release : 2010
Page : 302
Category : Performing Arts
ISBN 13 : 0851247636
Description :



Author : I. Buckingham
Publisher : Springer
Release : 2016-06-03
Page : 221
Category : Business & Economics
ISBN 13 : 0230579507
Description :


This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.


Author : Pantea Foroudi
Chiara Mauri
Publisher : Routledge
Release : 2019-11-28
Page : 342
Category : Business & Economics
ISBN 13 : 1317080653
Description :


Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.


Author : Said Aghil Baaghil
Publisher : iUniverse
Release : 2016-10-21
Page : 74
Category : Business & Economics
ISBN 13 : 153200933X
Description :


If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.