Brand Seduction Download Ebook PDF Epub Online

Author : Daryl Weber
Publisher : Red Wheel/Weiser
Release : 2016-04-25
Page : 288
Category : Business & Economics
ISBN 13 : 1632659859
Description :


For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.


Author : Arden Leigh
Publisher : Sourcebooks, Inc.
Release : 2011-12-01
Page : 304
Category : Family & Relationships
ISBN 13 : 1402266537
Description :


GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: •Why being sexy shouldn't be your only weapon •Why waiting for him to approach you is one of the worst things you can do •Why you should always do more at the party than have fun •How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.


Author : EMILY. BRAND
Publisher : John Murray
Release : 2021-02-04
Page : 368
Category :
ISBN 13 : 9781473664326
Description :


'Brand's meticulous research brings to life the colourful characters of the Georgian era's most notorious families with all the verve and skill of the era's finest novelists ... A powdered and pomaded, sordid and silk-swathed adventure' Hallie Rubenhold


Author : Boaz Ganor
Katharina von Knop
Publisher : IOS Press
Release : 2007-01-01
Page : 289
Category : Social Science
ISBN 13 : 1586037617
Description :


Covers topics such as the use of the Internet for psychological warfare in general and for terrorist 'narrow-casting' to specific audiences. This work analyzes terrorist websites in terms of common graphical and linguistic motifs. It discusses different methodologies for targeting different audiences.


Author : Paula Quinn
Publisher : Forever
Release : 2009-11-29
Page : 336
Category : Fiction
ISBN 13 : 0446569496
Description :


The steamy conclusion to the Risande Family trilogy chronicles the intertwined fates of Lady Tanon Risande of England and Prince Gareth ap Owain of Wales, who first met in childhood. As one of the king's favorites, Lady Tanon Risande never imagined she'd be traded to a savage Welsh prince as a gesture of Norman goodwill. Gareth ap Owain may call himself a prince, but his untamed sensuality confirms he is no gentleman. As her wedding night approaches, Tanon is torn between fear and her budding desire. Readers will enjoy having a front-row seat as Tanon and Gareth's passion translates to love.


Author : Maya Banks
Publisher : Berkley Publishing Group
Release : 2012
Page : 297
Category : Fiction
ISBN 13 : 0425266974
Description :


Salon owner Julie Stanford moved on after Nathan Turner resisted her advances, but now that he is interested, he will not let anything come between them.


Author : Damon Brand
Publisher : CreateSpace
Release : 2014-06-10
Page : 38
Category : Body, Mind & Spirit
ISBN 13 : 9781500940300
Description :


If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with lots of attractive people, the magick here works. If you're looking for true love and you think you've found the one, this magick can set the wheels of passion in motion. True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is also a gift to the one you seduce.


Author : Karina Longworth
Publisher : HarperCollins
Release : 2018-11-13
Page : 576
Category : Performing Arts
ISBN 13 : 0062440535
Description :


In this riveting popular history, the creator of You Must Remember This probes the inner workings of Hollywood’s glamorous golden age through the stories of some of the dozens of actresses pursued by Howard Hughes, to reveal how the millionaire mogul’s obsessions with sex, power and publicity trapped, abused, or benefitted women who dreamt of screen stardom. In recent months, the media has reported on scores of entertainment figures who used their power and money in Hollywood to sexually harass and coerce some of the most talented women in cinema and television. But as Karina Longworth reminds us, long before the Harvey Weinsteins there was Howard Hughes—the Texas millionaire, pilot, and filmmaker whose reputation as a cinematic provocateur was matched only by that as a prolific womanizer. His supposed conquests between his first divorce in the late 1920s and his marriage to actress Jean Peters in 1957 included many of Hollywood’s most famous actresses, among them Billie Dove, Katharine Hepburn, Ava Gardner, and Lana Turner. From promoting bombshells like Jean Harlow and Jane Russell to his contentious battles with the censors, Hughes—perhaps more than any other filmmaker of his era—commoditized male desire as he objectified and sexualized women. Yet there were also numerous women pulled into Hughes’s grasp who never made it to the screen, sometimes virtually imprisoned by an increasingly paranoid and disturbed Hughes, who retained multitudes of private investigators, security personnel, and informers to make certain these actresses would not escape his clutches. Vivid, perceptive, timely, and ridiculously entertaining, The Seducer is a landmark work that examines women, sex, and male power in Hollywood during its golden age—a legacy that endures nearly a century later.


Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2017-01-06
Page : 1806
Category : Business & Economics
ISBN 13 : 1522517944
Description :


Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


Author : Wilson Bryan Key
Publisher : New Amer Library
Release : 1981-01
Page : 220
Category : Psychology
ISBN 13 : 9780451159519
Description :


Explains the ways in which the media uses sex and violence to manipulate human behavior, citing specific examples from Playboy, Vogue, and Cosmopolitan magazines


Author : Javier Samper Vendrell
Publisher : University of Toronto Press
Release : 2020-04-29
Page : 280
Category : History
ISBN 13 : 1487525036
Description :


The Seduction of Youth offers a new perspective on the history of the Weimar Republic by exploring the intersection between the homosexual movement, print culture, and homophobic fears about the seduction of young boys.


Author : Betina Wittels
Robert Hermesch
Publisher : Fulcrum Publishing
Release : 2008
Page : 127
Category : Cooking
ISBN 13 : 9781933108216
Description :


This visually rich journey into an alluring subculture takes an intimate look into the contemporary world of absinthe. With color reproductions of lithographs, posters, postcards, cartoons, antiques, and tools of the absinthe drinker, Absinthe explains the history, culture, and mystique of the drink known as the Green Fairy.


Author : Robert Aldrich
Publisher : Routledge
Release : 2002-09-11
Page : 288
Category : History
ISBN 13 : 1134871406
Description :


Through an explanation of forty figures in European culture, ^The Seduction of the Mediterranean argues that the Mediterranean, classical and contemporary, was the central theme in homoerotic writing and art from the 1750s to the 1950s. Episodes of exile, murder, drug-taking, wild homosexual orgies and court cases are woven into an original study of a significant theme in European culture. The myth of a homoerotic Mediterranean made a major contribution to general attitudes towards Antiquity, the Renaissance and modern Italy and Greece.


Author : Robert Heath
Publisher : John Wiley & Sons
Release : 2012-04-09
Page : 260
Category : Psychology
ISBN 13 : 0470974885
Description :


Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.


Author : Martins, Constantino
Damásio, Manuel
Publisher : IGI Global
Release : 2016-08-15
Page : 332
Category : Psychology
ISBN 13 : 1522505261
Description :


Seduction is a complicated concept that is a part of the general human experience. Despite the prevalence of seduction in our personal lives as well as within popular culture, the concept has not been widely discussed and researched as an academic field. Seduction in Popular Culture, Psychology, and Philosophy explores the concept of seduction and the many ways it can be understood, either as a social and individual practice, a psychological trait, or a schema for manipulation. Taking a cross-disciplinary approach, this publication features research-based chapters relevant to sociologists, media professionals, psychologists, philosophers, advertising professionals, researchers, and graduate level students studying in related areas.


Author : Oren Bar-Gill
Publisher : Oxford University Press
Release : 2012-08-23
Page : 280
Category : Business & Economics
ISBN 13 : 019966336X
Description :


Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.


Author : Claudio Aboy
Publisher : SQP
Release : 2012-06-15
Page : 64
Category : Female nude in art
ISBN 13 : 9780865622210
Description :


Claudio Aboy has just completed his latest gallery of pin-ups and drop-dead gorgeous divas, and the wait was worth it! His delicate and precise tones caress every surface of his sultry subjects, as he draws you into his world of alluring young ladies of buxom delights! It's easy to get lost in his illustrations, each one a love letter to the female form!


Author : Wally Olins
Publisher : Thames & Hudson
Release : 2004-04-17
Page : 256
Category : Business & Economics
ISBN 13 : 0500770859
Description :


"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.


Author : Charlotte Featherstone
Publisher : HQN Books
Release : 2011-07-01
Page : 384
Category : Fiction
ISBN 13 : 9781459207721
Description :


With the scandalous nature of her birth to live down, Isabella Fairmont dreams of a proper marriage—even if a passionless one. She saves her deepest desires for the novel she dares to pen, wherein a handsome lord with dark powers seduces her. But then her courtship with an appropriate suitor is threatened by the sudden attentions of the reclusive Earl of Black…whose pale blue eyes and brooding sensuality are exactly as she described in her book. Isabella tries to resist the mysterious Earl of Black. Yet as he pursues her, with inexplicable knowledge of her past and kisses that consume her, Isabella fears she will succumb. If only the earl could tell Isabella the truth. With very real, and treacherous, thieves endangering her life, Black will need to protect Isabella from the very people she trusts the most….


Author : Josh Weltman
Publisher : Workman Publishing
Release : 2015-04-07
Page : 208
Category : Business & Economics
ISBN 13 : 0761184198
Description :


The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm