Brand Tribalism Theoretical Foundation And Practical Application Download Ebook PDF Epub Online

Author : Alisa Zayasenko
Publisher : GRIN Verlag
Release : 2017-02-21
Page : 36
Category : Business & Economics
ISBN 13 : 3668400946
Description :


Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Munich Business School University of Applied Sciences, language: English, abstract: Brand tribalism is a sociological concept enrooted in the idea that today’s consumers look for products that offer more than just quality and functionality by uniting people with each other. This research paper explains this concept by exploring the theoretical foundations of the term as well as its application to the marketing practice. This work has two main objectives. The first is to provide solid theoretical information about the idea of brand tribalism including characteristics, structures and types of brand tribes. The second objective is to present how the concept of brand tribalism can be applied to the marketing management and how it affects customers. Furthermore, marketing activities of two companies present on the market will be researched in connection with the concept of brand tribalism.


Author : Paul James
Publisher : Pine Forge Press
Release : 2006-04-20
Page : 392
Category : Political Science
ISBN 13 : 1446230546
Description :


`Paul James has written a magnificent account of the world's current condition, one that highlights the complexities and contradictions with which people, communities, and nations must contend and that does so in a compelling and creative style. Stressing the interaction between global and local forces, his writing style is lively and compelling as well as peppered with a wide range of citations, from Woman's Day to the Cambodian Daily (on the same page!)' - James N Rosenau, University Professor of International Affairs, The George Washington University Globalism, Nationalism, Tribalism establishes a new basis for understanding the changing nature of polity and community and offers unprecedented attention to these dominant trends. Paul James charts the contradictions and tensions we all encounter in an era of increasing globalization, from genocide and terrorism to television and finance capital. Globalism is treated as an uneven and layered process of spatial expansion, not simply one of disorder, fragmentation or rupture. Nor is it simply a force of homogenization. Nationalism is taken seriously as a continuing and important formation of contemporary identity and politics. James rewrites the modernism theories of the nation-state without devolving into the postmodernist assertion that all is invention or surface gloss. Tribalism is given the attention it has long warranted and is analyzed as a continuing and changing formation of social life, from the villages of Rwanda to the cities of the West. Theoretically adept and powerfully argued, this is the first comprehensive analysis that brings these crucial themes of contemporary life together.


Author : Cordula Brand
Publisher : Springer
Release : 2016-03-21
Page : 419
Category : Philosophy
ISBN 13 : 3658120533
Description :


This anthology offers a unique collection of contributions focusing on the discussion about the so-called dual-process theories within the field of moral psychology. In general, dual-process theories state that in cognitive systems, two sorts of processes can be differentiated: an affective, associative process and an analytical, rule-based process. This distinction recently entered the debate on the relationship between intuitive and rational approaches to explaining the phenomenon of moral judgment. The increasing interest in these theories raises questions concerning their general impact on social contexts. The anthology aims at presenting stepping-stones of an analysis of the merits and drawbacks of this development. For that purpose, the authors discuss general questions concerning the relationship between ethics and empirical sciences, methodological questions, reassessments of established terminology and societal implications of dual-process theories in moral psychology.


Author : Michael Hyman
Jeremy Sierra
Publisher : John Wiley & Sons
Release : 2010-03-05
Page : 416
Category : Business & Economics
ISBN 13 : 9780470632567
Description :


The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Author : Jay Black
Chris Roberts
Publisher : Taylor & Francis
Release : 2011-04-19
Page : 456
Category : Social Science
ISBN 13 : 1136815864
Description :


Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.


Author : Stephan Dahl
Publisher : SAGE
Release : 2021-03-31
Page : 312
Category : Business & Economics
ISBN 13 : 1529758769
Description :


Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.


Author : Jane L Connelly
Patricia Barriteau
Publisher : IDRC
Release : 2000
Page : 215
Category : Social Science
ISBN 13 : 9780889369108
Description :


Theoretical Perspectives on Gender and Development demytsifies the theory of gender and development and shows how it plays an important role in everyday life. It explores the evolution of gender and development theory, introduces competing theoretical frameworks, and examines new and emerging debates. The focus is on the implications of theory for policy and practice, and the need to theorize gender and development to create a more egalitarian society. This book is intended for classroom and workshop use in the fields of development studies, development theory, gender and development, and women's studies. Its clear and straightforward prose will be appreciated by undergraduate and seasoned professional, alike. Classroom exercises, study questions, activities, and case studies are included. It is designed for use in both formal and nonformal educational settings.


Author : United States. Public Health Service. Office of the Surgeon General
Publisher :
Release : 2012
Page : 899
Category : Smoking
ISBN 13 :
Description :


This Surgeon General's report details the causes and the consequences of tobacco use among youth and young adults by focusing on the social, environmental, advertising, and marketing influences that encourage youth and young adults to initiate and sustain tobacco use. This is the first time tobacco data on young adults as a discrete population have been explored in detail. The report also highlights successful strategies to prevent young people from using tobacco.


Author : Benjamin Berghaus
Publisher : Springer Nature
Release : 2020-01-20
Page : 246
Category : Psychology
ISBN 13 : 3030377016
Description :


This book illustrates the foundations of status research from the perspective of recruiting. The ever-increasing competitive pressure on both sides of the market has led to the growing significance of prestige in employment as an efficient yardstick of performance. At the same time, mounting student loans make the need for a prestigious education palpable. While prestige has always been important in the job market, continuously increasing competitive pressure is driving the role of prestige to new heights. This book shows how insights from consumer research on prestige-driven behavior can be helpful in gaining a better understanding of applicants' motives. Furthermore, it investigates the effect of prestige preference versus value-based, person-organization fit. Lastly, the book reports on experimental evidence that prestigious employer preference can provide a basis for risky decision-making behavior. Prestige is an increasingly powerful motivator in today’s job market – one that requires a closer look.


Author : Rodney H. Jones
Christoph A. Hafner
Publisher : Routledge
Release : 2021-07-05
Page : 312
Category : Language Arts & Disciplines
ISBN 13 : 1000394034
Description :


Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features of the second edition include: • expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp; • two entirely new chapters on mobility and materiality, and surveillance and privacy; • updated activities in each chapter which engage students in reflecting on and analysing their own media use; • e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos. This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies.


Author : National Academies of Sciences, Engineering, and Medicine
Health and Medicine Division
Publisher : National Academies Press
Release : 2017-04-27
Page : 582
Category : Medical
ISBN 13 : 0309452961
Description :


In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.


Author : Stephen M. Byars
Kurt Stanberry
Publisher :
Release : 2018-09-24
Page :
Category :
ISBN 13 : 9781947172562
Description :



Author : Bernard Cova
Robert Kozinets
Publisher : Routledge
Release : 2012-06-25
Page : 360
Category : Business & Economics
ISBN 13 : 1136414665
Description :


Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.


Author : Silke Specht
Publisher : GRIN Verlag
Release : 2013-08-28
Page : 23
Category : Business & Economics
ISBN 13 : 3656487650
Description :


Research paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?


Author : Steven Pinker
Publisher : Penguin
Release : 2003-08-26
Page : 528
Category : Psychology
ISBN 13 : 1101200324
Description :


A brilliant inquiry into the origins of human nature from the author of The Better Angels of Our Nature and Enlightenment Now. "Sweeping, erudite, sharply argued, and fun to read..also highly persuasive." --Time Now updated with a new afterword One of the world's leading experts on language and the mind explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits-a doctrine held by many intellectuals during the past century-denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts. Injecting calm and rationality into debates that are notorious for ax-grinding and mud-slinging, Pinker shows the importance of an honest acknowledgment of human nature based on science and common sense.


Author : Susan Fournier
Michael Breazeale
Publisher : Routledge
Release : 2012-03-29
Page : 456
Category : Business & Economics
ISBN 13 : 1136470972
Description :


The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.


Author : Benjamin Barber
Publisher : Ballantine Books
Release : 2010-04-21
Page : 432
Category : Political Science
ISBN 13 : 0307874443
Description :


Jihad vs. McWorld is a groundbreaking work, an elegant and illuminating analysis of the central conflict of our times: consumerist capitalism versus religious and tribal fundamentalism. These diametrically opposed but strangely intertwined forces are tearing apart--and bringing together--the world as we know it, undermining democracy and the nation-state on which it depends. On the one hand, consumer capitalism on the global level is rapidly dissolving the social and economic barriers between nations, transforming the world's diverse populations into a blandly uniform market. On the other hand, ethnic, religious, and racial hatreds are fragmenting the political landscape into smaller and smaller tribal units. Jihad vs. McWorld is the term that distinguished writer and political scientist Benjamin R. Barber has coined to describe the powerful and paradoxical interdependence of these forces. In this important new book, he explores the alarming repercussions of this potent dialectic for democracy. A work of persuasive originality and penetrating insight, Jihad vs. McWorld holds up a sharp, clear lens to the dangerous chaos of the post-Cold War world. Critics and political leaders have already heralded Benjamin R. Barber's work for its bold vision and moral courage. Jihad vs. McWorld is an essential text for anyone who wants to understand our troubled present and the crisis threatening our future.


Author : Ian Wallis
Publisher : Crimson Publishing
Release : 2012-01-20
Page : 256
Category : Business & Economics
ISBN 13 : 1780590903
Description :


Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.


Author : Etienne Wenger-Trayner
Mark Fenton-O'Creevy
Publisher : Routledge
Release : 2014-07-25
Page : 168
Category : Education
ISBN 13 : 1317692527
Description :


If the body of knowledge of a profession is a living landscape of practice, then our personal experience of learning can be thought of as a journey through this landscape. Within Learning in Landscapes of Practice, this metaphor is further developed in order to start an important conversation about the nature of practice knowledge, identity and the experience of practitioners and their learning. In doing so, this book is a pioneering and timely exploration of the future of professional development and higher education. The book combines a strong theoretical perspective grounded in social learning theories with stories from a broad range of contributors who occupy different locations in their own landscapes of practice. These narratives locate the book within different contemporary concerns such as social media, multi-agency, multi-disciplinary and multi-national partnerships, and the integration of academic study and workplace practice. Both scholarly, in the sense that it builds on prior research to extend and locate the concept of landscapes of practice, and practical because of the way in which it draws on multiple voices from different landscapes. Learning in Landscapes of Practice will be of particular relevance to people concerned with the design of professional or vocational learning. It will also be a valuable resource for students engaged in higher education courses with work-based elements.


Author : Shelby D. Hunt
Publisher : Routledge
Release : 2014-12-18
Page : 464
Category : Business & Economics
ISBN 13 : 1317465148
Description :


One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.