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Author : DK
Publisher : Penguin
Release : 2014-12-19
Page : 352
Category : Business & Economics
ISBN 13 : 1465438386
Description :


You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality. Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.


Author : Lindsay Teague Moreno
Publisher : Thomas Nelson
Release : 2019-08-06
Page : 224
Category : Self-Help
ISBN 13 : 0785224432
Description :


Boss Up! will help you put your business on the map and the ideas you’ve previously only dreamed about into the marketplace. It will help you overcome your fears and guilt to find a fulfillment that changes you and your families for the better. And it will help you break free of the hard and boring and allow you to have fun along the way. In Boss Up! Lindsay helps you gain the confidence to know that having ambition doesn’t make you a bad mother or wife. That it’s okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter your education or experience, you can tap into your passions and create businesses that give you increased flexibility, fulfillment, and financial security. And Lindsay doesn’t just do this through commiserating but, instead, through giving you the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles with ten distinct success philosophies that you will encounter on the journey to entrepreneurship, such as: Think Long Term Be Unapologetically Yourself Use the Unsales Tactic Understand Your Why and many more Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn’t just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors. Boss Up Ain’t Your Momma’s Business Book


Author : Andrea Benoit
Publisher : University of Toronto Press
Release : 2019-05-06
Page : 312
Category : Social Science
ISBN 13 : 1487510942
Description :


The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.


Author : Peter J. Buckley
Peter Enderwick
Publisher : Oxford University Press
Release : 2018-03-08
Page : 736
Category : Business & Economics
ISBN 13 : 0199602093
Description :


In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents. The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context. An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia. Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies. Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship. The accompanying online resources provide superior ready-to-use support for both students and lecturers: For students: Links to seminal articles as highlighted in the Research Insights feature, with commentary encouraging students to critique them Internet activities to develop skills in research, data collection, and analysis Web links to sources of data accompanied by a brief critical commentary and user guide Multiple-choice questions with instant feedback IB decision-aids For lecturers: Additional shorter and longer case studies with exemplar answers Links to video clips including a short paragraph of critical commentary Comprehensive customisable PowerPoint slides Test bank Tutorial activities Suggested assignment and discussion questions Instructor's manual including guidance from the authors on the case study questions, IB challenges, and Topics for Debate features


Author : Gregory Hartley
Maryann Karinch
Publisher : John Wiley & Sons
Release : 2011-02-17
Page : 224
Category : Business & Economics
ISBN 13 : 9781118001745
Description :


Hone your professional approach to a razor's edge using lessons from military and civilian intelligence The Most Dangerous Business Book You'll Ever Read brings expertise from military and civilian intelligence operations into your business life. It lays out hard-hitting interpersonal skills to raise your level of professional effectiveness and vanquish your competition. The Most Dangerous Business Book You'll Ever Read features former Army interrogator Gregory Hartley's unique system of profiling, formula for persuasion, and framework for establishing expertise quickly. Gregory makes his system concrete with case studies, tables, diagrams, and more. Question like a Polygrapher Sort Personalities like a Profiler Close a Deal like a Hostage Negotiator Interview like an Interrogator Network like a Spy Research like an Intelligence Analyst Decide like a SEAL Team-Build like Special Ops Take your career focus to the next level. Discover the skills they don't teach in business school with The Most Dangerous Business Book You'll Ever Read.


Author : William Thorndike
Publisher : Harvard Business Press
Release : 2012
Page : 251
Category : Business & Economics
ISBN 13 : 1422162672
Description :


It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.


Author : John Brooks
Publisher : Open Road Media
Release : 2015-05-14
Page : 464
Category :
ISBN 13 : 9781473611528
Description :


'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.


Author : Florian Daniel
Kamel Barkaoui
Publisher : Springer Science & Business Media
Release : 2012-01-25
Page : 480
Category : Computers
ISBN 13 : 3642281141
Description :


LNBIP 99 and LNBIP 100 together constitute the thoroughly refereed proceedings of 12 international workshops held in Clermont-Ferrand, France, in conjunction with the 9th International Conference on Business Process Management, BPM 2011, in August 2011. The 12 workshops focused on Business Process Design (BPD 2011), Business Process Intelligence (BPI 2011), Business Process Management and Social Software (BPMS2 2011), Cross-Enterprise Collaboration (CEC 2011), Empirical Research in Business Process Management (ER-BPM 2011), Event-Driven Business Process Management (edBPM 2011), Process Model Collections (PMC 2011), Process-Aware Logistics Systems (PALS 2011), Process-Oriented Systems in Healthcare (ProHealth 2011), Reuse in Business Process Management (rBPM 2011), Traceability and Compliance of Semi-Structured Processes (TC4SP 2011), and Workflow Security Audit and Certification (WfSAC 2011). In addition, the proceedings also include the Process Mining Manifesto (as an Open Access Paper), which has been jointly developed by more than 70 scientists, consultants, software vendors, and end-users. LNBIP 100 contains the revised and extended papers from PMC 2011, PALS 2011, ProHealth 2011, rBPM 2011, TC4SP 2011, and WfSAC 2011.


Author :
Publisher : Penguin
Release : 2014-02-17
Page : 352
Category : Business & Economics
ISBN 13 : 1465426701
Description :


The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.


Author : James Clear
Publisher : Penguin
Release : 2018-10-16
Page : 320
Category : Business & Economics
ISBN 13 : 0735211302
Description :


The #1 New York Times bestseller. Over 2 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: • make time for new habits (even when life gets crazy); • overcome a lack of motivation and willpower; • design your environment to make success easier; • get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.


Author : John E. Hanke
Dean W. Wichern
Publisher : Prentice Hall
Release : 2009
Page : 551
Category : Business & Economics
ISBN 13 : 9780132301206
Description :


KEY BENEFIT: The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes many cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets. KEY TOPICS: The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. MARKET: Useful as a reference for students and professionals with job titles including: forecasting manager, marketing manager, production manager, and analyst.


Author : Jessica Bruder
Publisher : W. W. Norton & Company
Release : 2017-09-19
Page : 288
Category : Social Science
ISBN 13 : 0393249328
Description :


The inspiration for Chloé Zhao's 2020 Golden Lion award-winning film starring Frances McDormand. "People who thought the 2008 financial collapse was over a long time ago need to meet the people Jessica Bruder got to know in this scorching, beautifully written, vivid, disturbing (and occasionally wryly funny) book." —Rebecca Solnit From the beet fields of North Dakota to the campgrounds of California to Amazon’s CamperForce program in Texas, employers have discovered a new, low-cost labor pool, made up largely of transient older adults. These invisible casualties of the Great Recession have taken to the road by the tens of thousands in RVs and modified vans, forming a growing community of nomads. Nomadland tells a revelatory tale of the dark underbelly of the American economy—one which foreshadows the precarious future that may await many more of us. At the same time, it celebrates the exceptional resilience and creativity of these Americans who have given up ordinary rootedness to survive, but have not given up hope.


Author : The Staff of Entrepreneur Media, Inc.
Publisher : Entrepreneur Press
Release : 2018-08-14
Page : 681
Category : Business & Economics
ISBN 13 : 1613083882
Description :


In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media


Author : Peter Ginna
Publisher : University of Chicago Press
Release : 2017-10-06
Page : 320
Category : Reference
ISBN 13 : 022630003X
Description :


Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. In What Editors Do, Peter Ginna gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to actually approach the work of editing. This book will serve as a compendium of professional advice and will be a resource both for those entering the profession (or already in it) and for those outside publishing who seek an understanding of it. It sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing. What Editors Do shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever.


Author : James Raven
University Lecturer in Modern History University of Oxford and Fellow James Raven
Publisher : Yale University Press
Release : 2007-08-22
Page : 493
Category : History
ISBN 13 : 0300122616
Description :


In 1450 very few English men or women were personally familiar with a book; by 1850, the great majority of people daily encountered books, magazines, or newspapers. This book explores the history of this fundamental transformation, from the arrival of the printing press to the coming of steam. James Raven presents a lively and original account of the English book trade and the printers, booksellers, and entrepreneurs who promoted its development. Viewing print and book culture through the lens of commerce, Raven offers a new interpretation of the genesis of literature and literary commerce in England. He draws on extensive archival sources to reconstruct the successes and failures of those involved in the book trade—a cast of heroes and heroines, villains, and rogues. And, through groundbreaking investigations of neglected aspects of book-trade history, Raven thoroughly revises our understanding of the massive popularization of the book and the dramatic expansion of its markets over the centuries.


Author : Today's Leading Experts
Jw Dicks
Publisher :
Release : 2012
Page : 354
Category : Business & Economics
ISBN 13 : 9780983947035
Description :


Efforts and courage are not enough without purpose and direction. John F. Kennedy This quote is clear. We are well-advised to pursue success in business with purpose and direction. Business spans a wide range of skills, of which Marketing is the most dominant. This book covers the skills necessary to become successful - whether you are selling products, services, or a derivative of both. It is fascinating to note that the topics covered here by Celebrity Experts(r), most of which are marketing related, include: - Ways to build a business - Use of Social Media - Planning & Strategies for Businesses - Brands & Branding - Determination, Motivation & Commitment - Advertising in the New Economy - Mindset & Passion - The importance of ethics in business These subjects are covered by business icons that include Brian Tracy, Leigh Steinberg, Robert Allen, Ron LeGrand, and Chris Attwood & Janet Bray Attwood, among others. The wealth of business information in this book from Celebrity Experts(r) authors make it a must-read. Winston Churchill said, "Success consists of going from failure to failure without loss of enthusiasm." However, by sharing the knowledge of these proven business experts you will shorten your journey. They will help you avoid the mistakes they made along the way, and move you towards your goal quicker than you could ever do it on your own. This may truly be... "The Only Business Book You'll Ever Need."


Author : Thomas William Deans, Ph.d.
Publisher :
Release : 2009-01-31
Page : 139
Category : Business & Economics
ISBN 13 : 9780980891010
Description :



Author : Uma Sekaran
Roger Bougie
Publisher : John Wiley & Sons
Release : 2010-02-02
Page : 488
Category : Business & Economics
ISBN 13 : 0470744790
Description :


Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.


Author : Arthur Bochner
Rose Bochner
Publisher : Harper Collins
Release : 2009-08-18
Page : 192
Category : Business & Economics
ISBN 13 : 1557048851
Description :


This first-of-its-kind book for young entrepreneurs is now completely revised and updated for a new generation by one of the original authors (now an adult) and his 14-year-old sister. Originally written by Arthur Bochner when he was just 13 with his mom, financial planner Adriane G. Berg, this was the first book to take kids step-by-step through the process of starting their own businesses. Now 24 and a successful political speechwriter, Arthur teams up with his kid sister, Rose, on a completely revised, updated edition to the basics of becoming an entrepreneur, offered in a smart, entertaining style just right for kids age 8-14. This fun and fact-filled volume includes: Cartoons, quizzes, games, and stories about starting up a business and making money from it How to use eBay and other Internet resources Ideas for donating to nonprofits and helping the environment. Descriptions of 20 super businesses to start right now (such as lemonade stands, lawn mowing, garage sales) Ten basic business skills kids need to know: Speaking up for what you want; Business budgets; Record keeping, research, and filing; Telephoning; Negotiating; Putting it in writing; Marketing, advertising, and publicity; Networking; Working with others, even parents.


Author : Jon Levy
Publisher : HarperCollins
Release : 2021-05-11
Page : 272
Category : Business & Economics
ISBN 13 : 0063030985
Description :


Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life. That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking? Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships. This private community based around the dinner experience became known as “The Influencers”, named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences. In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.