Communicating Visually Download Ebook PDF Epub Online

Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
Release : 2018-10-09
Page : 213
Category : Design
ISBN 13 : 1527518477
Description :

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people’s lives.

Author : Kim Golombisky
Rebecca Hagen
Publisher : CRC Press
Release : 2017-02-17
Page : 292
Category : Computers
ISBN 13 : 1351668765
Description :

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Author : Keith Kenney
Publisher : Routledge
Release : 2010-09-28
Page : 312
Category : Language Arts & Disciplines
ISBN 13 : 1135859272
Description :

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

Author : Argenti
Publisher : Tata McGraw-Hill Education
Release : 2007
Page : 274
Category : Communication in management
ISBN 13 : 9780070618169
Description :

Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function.This book emphasizes the importance of strategic communication, both in terms of how communication serves as an extension of an organization s strategy, and how it can (and should) become more strategic than tactical when approached in a business setting.

Author : Kenneth L. Smith
Sandra Moriarty
Publisher : Routledge
Release : 2004-12-13
Page : 624
Category : Language Arts & Disciplines
ISBN 13 : 1135636524
Description :

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : Sheree Josephson
James Kelly
Publisher : Routledge
Release : 2020-05-01
Page : 448
Category : Language Arts & Disciplines
ISBN 13 : 0429956924
Description :

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last fifteen years and the ubiquity of visual communication in our modern mediated lifestyle. Thirteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication and serves as a foundation for future scholarship and study. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Author : Anastasia Veneti
Daniel Jackson
Publisher : Springer
Release : 2019-08-14
Page : 288
Category : Political Science
ISBN 13 : 3030187292
Description :

This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.

Author : Jonathan Baldwin
Lucienne Roberts
Publisher : AVA Publishing
Release : 2006-05-01
Page : 192
Category : Art
ISBN 13 : 2940373094
Description :

Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.

Author : Giorgia Aiello
Katy Parry
Publisher : SAGE
Release : 2019-10-28
Page : 312
Category : Language Arts & Disciplines
ISBN 13 : 152641712X
Description :

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Author : American Academy of Orthopaedic Surgeons
Publisher : Jones & Bartlett Learning
Release : 2006-03
Page : 1296
Category : Medical
ISBN 13 : 9780763744069
Description :

Textbook for EMT training. The DVD walks students through the skills necessary to pass the EMT-Basic practical exam.

Author : Margaret Fletcher
Publisher : Routledge
Release : 2020-09-29
Page : 286
Category : Architecture
ISBN 13 : 0429640315
Description :

Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

Author : Amy Balliett
Publisher : John Wiley & Sons
Release : 2020-06-05
Page : 240
Category : Business & Economics
ISBN 13 : 1119680328
Description :

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Author : Ruth Finnegan
Publisher : Routledge
Release : 2014-01-10
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 1317971000
Description :

Many accounts of human communication suggest that we are limited to communicating through words, visual images, the mass media and by digital means. This perspective underestimates the multisensory qualities of much of our human interconnecting and the multiple sounds, touches, sights and material objects which humans use so creatively to interconnect both nearby and across space and time. Ruth Finnegan brings together research from linguistic and sensory anthropology, alternative approaches to 'material culture' and 'the body', non-verbal communication, cultural studies, computer-mediated communication, and illuminating work on animal communication. Examples from both western and non-western cultures together with plentiful illustrations enrich and deepen the analysis. The book uncovers the amazing array of sounds, sights, smells, gestures, looks, movements, touches and material objects which humans use so creatively to interconnect both nearby and across space and time - resources consistently underestimated in those western ideologies that prioritise 'rationality' and referential language. Focussing on embodied and material processes, and on practice rather than text, this comparative analysis challenges the underlying cognitive and word-centred model common to many approaches to communication. The second edition of Communicating includes a new introduction, updates to take account of recent work, an additional chapter covering ethereal non-verbal non-bodily communicating such as telepathy and dreams, fresh illustrations, a new conclusion and updated bibliography. This authoritative but accessible book is an essential transdisciplinary overview for researchers and advanced students in language and communication, anthropology and cultural studies.

Author : Ruth H. Finnegan
Publisher : Psychology Press
Release : 2002
Page : 306
Category : Language Arts & Disciplines
ISBN 13 : 9780415241182
Description :

Annotation Focusing on embodied and material processes rather than cognitive or mentalist models, and on practice rather than text, this book reveals why a limited view of human communication is unsatisfactory.

Author : Geraldine E. Hynes
Jennifer R. Veltsos
Publisher : SAGE Publications
Release : 2018-01-20
Page : 488
Category : Business & Economics
ISBN 13 : 1506365116
Description :

A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need to be successful in today’s workplace. Known for its holistic overview of communication, solid research base, and focus on managerial competencies, this text continues to be the market leader in the field. In the Seventh Edition, author Geraldine E. Hynes and new co-author Jennifer R. Veltsos preserve the book’s strategic perspective and include new updates to reflect the modern workplace. The new edition adds a chapter on visual communication that explains how to design documents, memorable presentations, and impactful graphics. New coverage of virtual teams, virtual presentations, and online communication help students avoid common pitfalls when using technology. "This is probably the best book on Managerial Communication in the market." –Astrid Sheil, California State University San Bernardino

Author : Jennifer R. Veltsos
Geraldine E. Hynes
Publisher : SAGE Publications
Release : 2021-01-11
Page : 472
Category : Business & Economics
ISBN 13 : 1544393318
Description :

The market-leading Managerial Communication: Strategies and Applications equips students with the communication strategies and skills that managers need in today’s workplace. Authors Jennifer R. Veltsos and Geraldine E. Hynes provide a holistic overview of communication supported with a solid research base, and a focus on competencies that lead to managerial and organizational success. The Eighth Edition features new and expanded coverage of timely topics, including remote working, virtual presentations, cultural sensitivity, and crisis communication.

Author : Gilbert Clark
Publisher :
Release : 1978
Page :
Category :
ISBN 13 :
Description :

Author : Tracy Bridgeford
Publisher : University Press of Colorado
Release : 2018-09-21
Page : 255
Category : Language Arts & Disciplines
ISBN 13 : 1607326809
Description :

Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant

Author : Rick Williams
Julianne Newton
Publisher : Routledge
Release : 2009-03-04
Page : 472
Category : Art
ISBN 13 : 1135610142
Description :

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Author : Andrea Breemer Frantz
Publisher : Wadsworth Publishing Company
Release : 1999
Page : 213
Category : Communication of technical information
ISBN 13 :
Description :

This reader contains 20 cases that show students how real-world organizations address communications issues.