Consumer Tribes Download Ebook PDF Epub Online

Author : Bernard Cova
Robert Kozinets
Publisher : Routledge
Release : 2012-06-25
Page : 360
Category : Business & Economics
ISBN 13 : 1136414665
Description :


Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.


Author : Christof Pforr
Ross Dowling
Publisher : Springer
Release : 2020-11-19
Page : 268
Category : Business & Economics
ISBN 13 : 9789811571497
Description :


This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.


Author : Christof Pforr
Publisher : Springer Nature
Release :
Page :
Category :
ISBN 13 : 9811571503
Description :



Author : Brendan Richardson
Publisher : Springer
Release : 2013-07-30
Page : 184
Category : Business & Economics
ISBN 13 : 1137349107
Description :


Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.


Author : Clare Salley
University College, Dublin. Dept. of Management
Publisher :
Release : 2008
Page : 85
Category :
ISBN 13 :
Description :



Author : Michel Maffesoli
Publisher : SAGE
Release : 1996-02-27
Page : 176
Category : Social Science
ISBN 13 : 9780803984745
Description :


In this exciting book Michel Maffesoli argues that the conventional approaches to understanding solidarity and society are deeply flawed. He contends that mass culture has disintegrated and that today social existence is conducted through fragmented tribal groupings, organized around the catchwords, brand-names and sound-bites of consumer culture. The book provides a rich backcloth against which to consider the rise of `identity politics' and the `proliferation of lifestyle cultures'.


Author : Gidraph Mungai Michuki
Publisher :
Release : 2020
Page :
Category :
ISBN 13 :
Description :



Author : Russell W. Belk
Linda Price
Publisher : Emerald Group Publishing
Release : 2013-12-06
Page : 396
Category : Business & Economics
ISBN 13 : 1781908117
Description :


This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.


Author : Russell W. Belk
Kent Grayson
Publisher : Emerald Group Publishing
Release : 2011-10-28
Page : 264
Category : Business & Economics
ISBN 13 : 1780521162
Description :


Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.


Author : Samantha N. N. Cross
Cecilia Ruvalcaba
Publisher : Emerald Group Publishing
Release : 2018-01-16
Page : 220
Category :
ISBN 13 : 1787439070
Description :


This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.


Author : Seth Godin
Publisher : Penguin
Release : 2008
Page : 151
Category : Business & Economics
ISBN 13 : 9781591842330
Description :


Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.


Author : Sebastian Junger
Publisher : HarperCollins
Release : 2016-05-24
Page : 192
Category : Social Science
ISBN 13 : 1443449601
Description :


Sebastian Junger, the bestselling author of War and The Perfect Storm, takes a critical look at post-traumatic stress disorder and the many challenges today’s returning veterans face in modern society. There are ancient tribal human behaviors-loyalty, inter-reliance, cooperation-that flare up in communities during times of turmoil and suffering. These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from history, psychology, and anthropology, bestselling author Sebastian Junger shows us just how at odds the structure of modern society is with our tribal instincts, arguing that the difficulties many veterans face upon returning home from war do not stem entirely from the trauma they’ve suffered, but also from the individualist societies they must reintegrate into. A 2011 study by the Canadian Forces and Statistics Canada reveals that 78 percent of military suicides from 1972 to the end of 2006 involved veterans. Though these numbers present an implicit call to action, the government is only just taking steps now to address the problems veterans face when they return home. But can the government ever truly eliminate the challenges faced by returning veterans? Or is the problem deeper, woven into the very fabric of our modern existence? Perhaps our circumstances are not so bleak, and simply understanding that beneath our modern guises we all belong to one tribe or another would help us face not just the problems of our nation but of our individual lives as well. Well-researched and compellingly written, this timely look at how veterans react to coming home will reconceive our approach to veteran’s affairs and help us to repair our current social dynamic.


Author : Lynn R Kahle
Eda Gurel-Atay
Publisher : Routledge
Release : 2015-01-28
Page : 320
Category : Business & Economics
ISBN 13 : 1317474015
Description :


With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.


Author : Alisa Zayasenko
Publisher : GRIN Verlag
Release : 2017-02-21
Page : 36
Category : Business & Economics
ISBN 13 : 3668400946
Description :


Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Munich Business School University of Applied Sciences, language: English, abstract: Brand tribalism is a sociological concept enrooted in the idea that today’s consumers look for products that offer more than just quality and functionality by uniting people with each other. This research paper explains this concept by exploring the theoretical foundations of the term as well as its application to the marketing practice. This work has two main objectives. The first is to provide solid theoretical information about the idea of brand tribalism including characteristics, structures and types of brand tribes. The second objective is to present how the concept of brand tribalism can be applied to the marketing management and how it affects customers. Furthermore, marketing activities of two companies present on the market will be researched in connection with the concept of brand tribalism.


Author : Jacek Pogorzelski
Publisher : Emerald Group Publishing
Release : 2018-06-14
Page : 180
Category : Business & Economics
ISBN 13 : 1787561038
Description :


The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


Author : Samantha N. N. Cross
Cecilia Ruvalcaba
Publisher : Emerald Group Publishing
Release : 2018-02-05
Page : 232
Category : Business & Economics
ISBN 13 : 1787545040
Description :


This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.


Author : Mike Saren
Publisher : Routledge
Release : 2017-12-01
Page : 336
Category : Business & Economics
ISBN 13 : 1317747100
Description :


Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions


Author : Stephan Dahl
Publisher : SAGE
Release : 2021-03-31
Page : 312
Category : Business & Economics
ISBN 13 : 1529758769
Description :


Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.


Author : Colin Prior
Publisher : Firefly Books
Release : 2003
Page : 191
Category : Photography
ISBN 13 : 1552977463
Description :


The award-winning photographer shares the images she took of indigenous people from all over the world, including the Berber, Heraro, Turkana, Masai, Aborigine, Lisu, Bhutanese, Talti, Toraja, Khampa, and Inuit, among others, highlighting the rituals and customs that make these tribes special. 10,000 first printing.


Author : Jonas Hoffmann
Ivan Coste-Manière
Publisher : Palgrave Macmillan
Release : 2012-12-04
Page : 263
Category : Business & Economics
ISBN 13 : 1137287381
Description :


Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring? The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.