Corporate Identity Design Download Ebook PDF Epub Online

Author : Pat Matson Knapp
Publisher : Rockport Publishers
Release : 2001
Page : 160
Category : Design
ISBN 13 : 9781564967978
Description :


How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.


Author : Alina Wheeler
Publisher : John Wiley & Sons
Release : 2012-10-11
Page : 336
Category : Design
ISBN 13 : 1118418743
Description :


A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


Author : Josep María Minguet
Publisher : Instituto Monsa de ediciones
Release : 2013-02-28
Page : 96
Category : Business & Economics
ISBN 13 : 9788415223771
Description :


A superbly illustrated resource on corporate identity design for those needing a little inspiration.


Author : Veronica Napoles
Publisher : Van Nostrand Reinhold Company
Release : 1988
Page : 144
Category : Corporate image
ISBN 13 :
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Author : Wally Olins
Publisher : Thames & Hudson
Release : 1989-01-01
Page : 224
Category : Corporate image
ISBN 13 : 9780500014721
Description :



Author : Michael Evamy
Publisher : Laurence King Publishing
Release : 2012-09-24
Page : 416
Category : Design
ISBN 13 : 1780673949
Description :


Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.


Author : Veronica Napoles
Publisher : Van Nostrand Reinhold Company
Release : 1988
Page : 144
Category : Corporate image
ISBN 13 :
Description :



Author : David Airey
Publisher : Rockport Publishers
Release : 2019-01-22
Page : 288
Category : Design
ISBN 13 : 1631595946
Description :


Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.


Author : Drew de Soto
Publisher : BIS Publishers
Release : 2020-03-03
Page : 244
Category : Design
ISBN 13 : 9789063695392
Description :


Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, then this is for you. This is a broad introduction to identity design � not branding � don�t worry, you�ll learn the difference.If you want book that tells you how to do it, this is for you � if you want a book about how other people have done it � then this isn�t the book for you.


Author : Michael Evamy
Publisher : Laurence King Publishing
Release : 2016-10-11
Page : 336
Category : Design
ISBN 13 : 9781780678573
Description :


Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Logotype mini is an important and essential companion volume to Logo and Symbol minis.


Author : David E. Carter
Publisher : Collins Design
Release : 2001-01
Page : 384
Category : Commercial art
ISBN 13 : 9780060186159
Description :


Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.


Author : David Airey
Publisher : Peachpit Press
Release : 2014-08-18
Page : 240
Category : Art
ISBN 13 : 0133812790
Description :


Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last


Author : Sue Jenkyn
Publisher : Laurence King Publishing
Release : 2016-01-18
Page : 416
Category : Design
ISBN 13 : 1780679807
Description :


Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.


Author : David E. Carter
Publisher : Harper Collins
Release : 2007-03-27
Page : 336
Category : Art
ISBN 13 : 0060893508
Description :


Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clients who conduct business on an international level isn't nearly the rare event it once was. Due in large part to the ease of internet communication, even small firms and freelance designers have this opportunity more than they ever have, so being exposed to ideas, themes, and design executions that cross cultural lines is invaluable. Global Corporate Identity 3 showcases hundreds of superlative examples of design used on a multinational level. Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.


Author : David E. Carter
Publisher : Watson-Guptill Publications
Release : 2001
Page : 384
Category : Design
ISBN 13 : 9780823004904
Description :


This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.


Author : James Pilditch
Publisher :
Release : 1970
Page : 194
Category : Advertising
ISBN 13 :
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Author : Peter-Schmidt-Group
Publisher :
Release : 2002
Page : 51
Category :
ISBN 13 :
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Author : A Michael Shumate
Publisher :
Release : 2016-06-07
Page : 156
Category :
ISBN 13 : 9780973933321
Description :


A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.


Author : Alex W. White
Publisher : Simon and Schuster
Release : 2017-09-05
Page : 224
Category : Design
ISBN 13 : 1621536033
Description :


A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.


Author : Clare Dowdy
Publisher : Rotovision
Release : 2003-01
Page : 160
Category : Design
ISBN 13 : 9782880466978
Description :


Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.