Critical Selling Download Ebook PDF Epub Online

Author : Nick Kane
Justin Zappulla
Publisher : John Wiley & Sons
Release : 2015-09-28
Page : 224
Category : Business & Economics
ISBN 13 : 1119052580
Description :


Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.


Author : Nick Kane
Justin Zappulla
Publisher : John Wiley & Sons
Release : 2015-09-27
Page : 224
Category : Business & Economics
ISBN 13 : 1119052572
Description :


Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.


Author : Art Wilson
Publisher : iUniverse
Release : 2005-08
Page : 240
Category : Business & Economics
ISBN 13 : 0595361633
Description :


A how-to primer for sales leaders, from the CEO to account team managers, at mid-sized to large companies.


Author : Mark W. Johnston
Greg W. Marshall
Publisher : Routledge
Release : 2013-08-15
Page : 440
Category : Business & Economics
ISBN 13 : 1136324461
Description :


Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .


Author : Marc Miller
Jason Sinkovitz
Publisher : John Wiley & Sons
Release : 2012-06-29
Page : 320
Category : Business & Economics
ISBN 13 : 1118429273
Description :



Author : Ed Shane
Publisher : CRC Press
Release : 1999-02-17
Page : 488
Category : Language Arts & Disciplines
ISBN 13 : 1136026266
Description :


"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.


Author : Jason Miller
Publisher :
Release : 2004-09
Page : 204
Category : Business & Economics
ISBN 13 : 9780595326884
Description :


Most selling books address a particular aspect of the process for you to focus on and improve your skill. It sounds great in theory but contains a fatal flaw. Each step in the process is inextricably connected to the others. That's why most selling books don't work very well. These books assume that a change in any single aspect of the selling process will still fit within the rest of your activity. Selling by the Numbers is a comprehensive and proven system that works whether you are new to a career in selling or trying to revitalize a stagnant career. You'll prepare, mathematically calculate, and implement all of the steps necessary from start to finish and become a master salesperson. You'll learn to build your skills from the bottom up including: Choosing the right prospects Getting your prospect to tell you what they really want. Maximizing the use of your time Communicating for maximum impact Overcoming even the toughest competition Author Jason Miller includes in-depth exercises and worksheets that you'll use to analyze and understand your unique circumstances. Using these simple calculations, you will quickly revitalize your sales effectiveness and secure the success you seek.


Author : David Hoffeld
Publisher : Penguin
Release : 2016-11-15
Page : 288
Category : Business & Economics
ISBN 13 : 1101993189
Description :


The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot


Author : Robert E. Hinson
Ogechi Adeola
Publisher : IAP
Release : 2018-09-01
Page : 243
Category : Business & Economics
ISBN 13 : 1641133481
Description :


In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must develop a solid foundation in selling skills and an understanding of the critical elements needed to achieve sales goals. By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, the authors give readers important insights into the critical elements of the sales process, including consultative selling, sales force management, qualities of effective leadership in sales, and the use of technological tools such as Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems. This book includes insightful contributions from leading sales and marketing practitioners across the continent of Africa on characteristics of successful salespeople and how to recruit them, the crucial role of sales leadership, sales team training methods and strategies for developing customer relationship management programs. Case studies tie theory to practice and short quizzes help readers test their understanding of the material. Written in an accessible and reader-friendly format, this book is primarily aimed at undergraduate students with a secondary audience comprised of postgraduate students and business practitioners. ENDORSEMENTS: "Successful corporate marketing strategies are formulated around the delivery of value to consumers while maintaining a competitive advantage. Sales Management: A Primer for Emerging Markets offers innovative ways to locate, nurture, and develop long-term win-win relationships with key stakeholders. Readers will be rewarded with achievable concepts that will lay the foundation for developing a pattern of profitable sales. Highly recommended for undergraduate and graduate students as a well-crafted textbook drawing on real-world experience, for academicians as a reliable teaching tool, and for practitioners in the world of business seeking tested guidelines for marketing success." ~ Amon Chizema, Professor of Corporate Governance & Strategy; Birmingham Business School; University of Birmingham, UK "Sales Management: A Primer for Frontier Markets is a “must read” for future and current managers seeking innovative strategies for ensuring long-term repeat business with customers and consumers while maintaining a sustainable competitive advantage. Discussions on consultative selling, the role of ethics in sales, and the stages of the personal selling process have been specifically detailed and grounded in peer-reviewed case-study findings. A highly recommended read for undergraduate and graduate students, academicians, and business managers pursuing up-to-date insights into selling, customer service, marketing management, small business management, and retailing." ~ Patrick Awotwi, Commercial Director; The Coca-Cola Bottling Company of Ghana and Author of “Consider it Sold: A Seller’s Point of View”


Author : Warren Kurzrock
Publisher : John Wiley & Sons
Release : 2019-10-22
Page : 240
Category : Business & Economics
ISBN 13 : 1119575923
Description :


The most up-to-date and proven strategies from the CEO of Porter Henry & Co., written exclusively for sales managers Sales Management Success: Optimizing Performance to Build a Powerful Sales Team contains a leading-edge training program that is filled with state-of-the-art approaches specifically designed for sales managers. Drawing on the author’s experience as the CEO of Porter Henry & Co. (the oldest sales-force training company in the world), Warren Kurzrock details the 8 most critical abilities and strategies in the sales manager's job. The Porter Henry process has proven to routinely help teams and individuals multiply their bottom-line results. While all major companies provide basic orientations for new sales managers, these sessions are usually focused on policy, procedure, product, and marketing information. Most companies spend huge amounts of money on sales training new employees but do little for sales manager development. Written for sales executives in an appealing, upbeat tone, the book is well-grounded in research and real-world experience, as well as proven ideas and tools. The 8 strategies are supported with illustrative examples and quotes from successful sales executives. This must-have book: Contains the most up-to-date strategies for sales executives Offers compelling real-world examples Includes the ideas and tools that can be put into action immediately Draws on the experience of the CEO of Porter Henry & Co. Reinforces the immediate application and learning with assessments, exercises, professional toolbox Sales Management Success: Optimizing Performance to Build a Powerful Sales Team offers a well-organized, real-world process for today's sales leader to meet the challenge of a most challenging, chaotic job.


Author : Eitan Frachtenberg
Uwe Schwiegelshohn
Publisher : Springer Science & Business Media
Release : 2010-10-21
Page : 223
Category : Computers
ISBN 13 : 3642165044
Description :


This book constitutes the revised papers of the 15th International Workshop on Job Scheduling Strategies for Parallel Processing, JSSPP 2010, which was held in Atlanta, GA, USA, in April 2010. The 12 revised papers presented were carefully reviewed and selected from 18 submissions. The papers show a prolific growth in the areas of applicability for parallel scheduling and discuss more recent problems and applications, such as virtualized environments, many-core processors, DNA sequencing, and hadoop.


Author : United States. Court of International Trade
Publisher :
Release : 2001
Page :
Category : Customs administration
ISBN 13 :
Description :



Author : Rosy Boardman
Rachel Parker-Strak
Publisher : Routledge
Release : 2020-05-10
Page : 232
Category : Business & Economics
ISBN 13 : 0429868987
Description :


Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.


Author : Mark W. Johnston
Greg W. Marshall
Publisher : Routledge
Release : 2020-12-08
Page : 470
Category : Business & Economics
ISBN 13 : 100031751X
Description :


In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include: Engaging breakout questions designed to spark lively discussion. Leadership Challenge assignments and Minicases at the end of every chapter to help students understand and apply the principles they have learned in the classroom. Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers. Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales. Role-Play exercises at the end of each chapter, designed to enable students to learn by doing. A comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications—a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor’s manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.


Author : Steven J. Alvarez
Publisher : U of Nebraska Press
Release : 2016-03
Page : 384
Category : History
ISBN 13 : 161234819X
Description :


In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.


Author : Jim Meisenheimer
Publisher : Helbern
Release : 1994
Page : 144
Category : Selling
ISBN 13 : 9780963747907
Description :



Author : Sue Hershkowitz-Coore
Publisher : Penguin
Release : 2008-01-02
Page : 224
Category : Business & Economics
ISBN 13 : 1101215534
Description :


Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.


Author : Ryan T. Anderson
Publisher : Encounter Books
Release : 2018-02-20
Page : 251
Category : Social Science
ISBN 13 : 1594039623
Description :


Can a boy be “trapped” in a girl’s body? Can modern medicine “reassign” sex? Is our sex “assigned” to us in the first place? What is the most loving response to a person experiencing a conflicted sense of gender? What should our law say on matters of “gender identity”? When Harry Became Sally provides thoughtful answers to questions arising from our transgender moment. Drawing on the best insights from biology, psychology, and philosophy, Ryan Anderson offers a nuanced view of human embodiment, a balanced approach to public policy on gender identity, and a sober assessment of the human costs of getting human nature wrong. This book exposes the contrast between the media’s sunny depiction of gender fluidity and the often sad reality of living with gender dysphoria. It gives a voice to people who tried to “transition” by changing their bodies, and found themselves no better off. Especially troubling are the stories told by adults who were encouraged to transition as children but later regretted subjecting themselves to those drastic procedures. As Anderson shows, the most beneficial therapies focus on helping people accept themselves and live in harmony with their bodies. This understanding is vital for parents with children in schools where counselors may steer a child toward transitioning behind their backs. Everyone has something at stake in the controversies over transgender ideology, when misguided “antidiscrimination” policies allow biological men into women’s restrooms and penalize Americans who hold to the truth about human nature. Anderson offers a strategy for pushing back with principle and prudence, compassion and grace.


Author : Mathew A. Oladimeji
Publisher : Xlibris Corporation
Release : 2010-09-01
Page : 614
Category : Self-Help
ISBN 13 : 1453552340
Description :


"In whichever way he thinks, Mathew remains a brilliant management professional of this generation. I am not surprised he produced an essential, must-have information source of this quality" Professor Andrew Apter Director, James S. Coleman, African Studies Centre, University of California, Los Angeles (UCLA), 405 Hilgard Avenue, Box 951310 Los Angeles, CA 90095 - 1310 "In this book, Mathew has proved that attitude is the singular most important ingredient of personal and professional success. If you desire to be upwardly mobile in your profession, and to achieve quantum leaps in your career progression, the book is meant for you" Gayle Skinns Recruitment Consultant, Adecco UK Limited "I have consulted books on the subject of having to change jobs. What stand Winning Your Right Job' out are its outcome-focused instructions on how to do things; the way it teaches how not to do things in the course of seeking to move up and move on in highly competitive environments; as well as the way it seeks to develop the supervisory, managerial and leadership know-how in the individual" Ibukun Oderinu Ex Human Resources Controller, Oasis Group, Nigeria (Now Managing Director/Chief Executive, Mario Consulting Limited, Nigeria "Rather than giving us fish, Mathew has given us an enduring training on how to fish in the oceanic waters of the labour market. Whosoever consults this book is bound to win not just jobs, but those high-profile ones that are rare to come by" Adeyinka A. Aladetoyinbo Release Officer, Small Business Releases, Australia New Zealand Bank, Australia.


Author : Elizabeth Chell
Mine Karataş-Özkan
Publisher : Edward Elgar Publishing
Release : 2014-03-28
Page : 448
Category : Business & Economics
ISBN 13 : 1849809240
Description :


This insightful Handbook focuses on behaviour, performance and relationships in small and entrepreneurial firms.