Destination Branding For Small Cities Download Ebook PDF Epub Online

Author : Bill Baker
Publisher : Destination Branding Book
Release : 2007
Page : 191
Category : Business & Economics
ISBN 13 : 9780979707605
Description :


Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.


Author : Bill Baker
Publisher :
Release : 2012
Page : 204
Category : Business & Economics
ISBN 13 : 9780984957408
Description :


A practical handbook for planning and managing place and tourism destination brands for cities and regions.


Author : Bill Baker
Publisher : Independently Published
Release : 2019-06-05
Page : 246
Category :
ISBN 13 : 9781098740900
Description :


Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transforming tourism, economic development, placemaking and wayfinding. He is straight to the point and gives you the nuts and bolts to reveal and manage a sustainable destination brand. PLACE BRANDING SIMPLIFIED "This book tackles the confusion, challenges, limitations, misconceptions, and the scope of place branding." - Robert Govers, Chair, International Place Branding Association 'Place Branding' explores the scope and dynamics of place branding, and provides step-by-step processes to research, define and deploy a winning brand strategy. Each chapter demystifies what can sometimes seem like complex concepts and practices required to establish and manage a competitive identity. PLACE BRANDING BEYOND LOGOS "Bill Baker does a great job of distilling the nuance of not just brand building, but the equal necessity of place building." - Maura Allen Gast, Executive Director, VisitIrving (TX) Baker explains why community partnerships are needed to bring a destination brand to life and create a beloved sense of place. He joins the dots to pinpoint issues related to the organization, staff, partnerships, regulations, experience delivery, placemaking, wayfinding, government policies, and personnel to make the point that success takes more than marketing communications and logos. NEW FRONTIERS AND TRENDS "This book is packed with killer insights. In his latest book, Bill Baker continues to redefine the art and science of community brands." - Bill Geist, Chief Instigator, DMOproz 'Place Branding' spotlights the trends reshaping the practice, scope and dynamics of place branding. It illustrates how place branding must embrace changes, as diverse as technology, consumer behavior, placemaking, urban design, organization roles, sustainability, an experiential focus, more engaged communities, and more. At the same time, he shows how small places must fit into a louder and more crowded world. WHO SHOULD READ THIS BOOK? "Bill Baker's words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike." - Erik Wolf, CEO, World Food Travel Association Whether you are new to place marketing and branding or you're seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics. WHAT'S INCLUDED? Reading 'Place Branding', you will: Discover the latest place branding trends and new applications Understand why many place branding efforts are doomed before they start Discover effective ways to bring your community's brand to life Access dozens of helpful tips and useful checklists Understand why branding is even more important in the Digital Age Gain valuable insights from some of the world's leading place branding consultants, academics and practitioners


Author : Cecilia Cassinger
Andrea Lucarelli
Publisher : Edward Elgar Publishing
Release :
Page : 288
Category : Business & Economics
ISBN 13 : 1788974328
Description :


The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.


Author : Keith Dinnie
Publisher : Palgrave Macmillan
Release : 2011-01-15
Page : 239
Category : Business & Economics
ISBN 13 : 0230241859
Description :


Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice


Author : Nigel Morgan
Annette Pritchard
Publisher : Routledge
Release : 2007-06-07
Page : 336
Category : Business & Economics
ISBN 13 : 1136411097
Description :


In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.


Author : Liping Cai
William C. Gartner
Publisher : Emerald Group Publishing
Release : 2009-12-21
Page : 312
Category : Business & Economics
ISBN 13 : 184950721X
Description :


Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.


Author : Nigel Morgan
Annette Pritchard
Publisher : Routledge
Release : 2012-05-23
Page : 392
Category : Business & Economics
ISBN 13 : 1136346627
Description :


This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.


Author : Bonita Kolb
Publisher : Routledge
Release : 2017-02-10
Page : 246
Category : Business & Economics
ISBN 13 : 1134858159
Description :


Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.


Author : Teixeira, Sérgio Jesus
Ferreira, João Matos
Publisher : IGI Global
Release : 2019-10-25
Page : 393
Category : Business & Economics
ISBN 13 : 1799803678
Description :


Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.


Author : Greg Richards
Lian Duif
Publisher : Routledge
Release : 2018-07-20
Page : 252
Category : Architecture
ISBN 13 : 1351201174
Description :


How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.


Author : Mihalis Kavaratzis
Gary Warnaby
Publisher : Springer
Release : 2014-11-25
Page : 248
Category : Business & Economics
ISBN 13 : 3319124242
Description :


As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​


Author : Robert Govers
Publisher : Reputo Press
Release : 2018-09-10
Page : 158
Category : Social Science
ISBN 13 : 9082826518
Description :


Many of us feel uneasy with the lack of recognition that our community, city, region or country receives internationally and with the stereotypes and outdated clichés by which “outsiders” define us. This has probably been the case for as long as man exists, but in today’s world with its global connections and social media, it is becoming more apparent, more relevant and more frustrating; to citizens generally, but in particular to policy makers, public administrators, leaders and representatives in public, private and civil society sectors. Why this is so and what to do about it is the topic of this book. It is the first book to discuss the issue of community reputation in a manner that is accessible to all; free from any use of jargon, management terminology or unnecessary complexity. It argues that for communities to be admired, they need a sense of belonging and purpose in order to do amazing imaginative things befitting their character while captivating others. Imaginative initiatives are recognisably from somewhere and hence cut through the clutter in order to create community profile. The book contains examples from Austin, Barcelona, Bhutan, Den Bosch, Dubai, Egypt, Eindhoven, Estonia, Finland, Firenze (Florence), Kazakhstan, Lanzarote, Limburg (Maastricht Region), Oslo, Rome, The Hague, the United States of America and other communities. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities. ‘It has been said that countries should measure their gross national imagination, a critical resource for success in the twenty-first century. This important new book shows why this is crucial in an age of fractured identity – and how so many places have forged initiatives that put themselves on the map but also inspire the rest of the world.’ Dr Parag Khanna, Author of Connectography: Mapping the Future of Global Civilization ‘I am a big believer in the power of purpose: that companies and individuals should have a meaningful purpose that guides their thinking, decisions, and actions. But until I read Robert Govers' Imaginative Communities, the thought of applying purpose at the community level never occurred to me. Read this brilliant book and you, too, will see how to bring a sense of belonging and meaningful purpose to your communities, no matter their size.’ B. Joseph Pine II, Co-author, The Experience Economy ‘Robert Govers has written a terrific book. With miraculous clarity he guides the reader on a world tour of the subject of community reputation and its management. He presents a breathtaking range of places and kinds of actors – cities, regions and nation states – from the Americas to Central Asia and on to the Pacific. His examples are new, thought provoking and illuminated by his personal experience as a researcher and consultant. Best of all, his conclusion underlines the need for citizens to focus not on presenting a better image but on building for a better reality.’ Nicholas J. Cull, Author of Public Diplomacy: Global Engagement in the Era of Social Media ‘A really important addition to our understanding of people, places and their purpose. Govers’ book is a refreshing and highly readable departure from “practitioner” texts that simply apply tired marketing principles to the management and promotion of places. Incisive and genuinely thought provoking, this book deserves a place on the desk of every senior policy-maker in national, regional and city governments worldwide.’ Simon Anholt, Founder of Good Country


Author : Vicky Katsoni
Thanasis Spyriadis
Publisher : Springer Nature
Release : 2020-02-13
Page : 659
Category : Social Science
ISBN 13 : 3030363422
Description :


This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.


Author : Simon Anholt
Publisher : World Tourism Organization Publications
Release : 2009
Page : 165
Category : Business & Economics
ISBN 13 : 9789284413119
Description :


Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognizing the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.


Author : Simon Anholt
Publisher : Springer
Release : 2016-01-18
Page : 168
Category : Business & Economics
ISBN 13 : 0230251285
Description :


Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.


Author : Anita Mendiratta
Publisher : Lulu.com
Release : 2011
Page : 168
Category : Business & Economics
ISBN 13 : 1450759432
Description :


An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.


Author : David Twiggs
Publisher : Distint Press
Release : 2015-08
Page : 164
Category :
ISBN 13 : 9781943103034
Description :


Giving New Life to Old or Forgotten Communities - Understand the branding of small communities for improved tourism, economic development and placemaking. In this book, David Twiggs discusses tourism in destination communities, destination branding for small cities and community development through tourism. This book intends to layout the components of creating an Integrated Tourism System for Destination Communities. These concepts can be used to develop destination communities in urban as well as rural settings for truly sustainable communities. To build an understanding of this process the following areas will be discussed: - Opportunities Resulting From Value and Behavioral Shifts In Specific Target Markets - Using Complementary Subcultures as Basis for Building Specific Destinations - Understanding Subcultures and Human Capital - Cataloging System Assets and Creating Narrative of Place - Growth and Maturation of Destination Communities Why You Need to Read Destination Community: This book begins with where does the concept of "destination community" come from, how does it work and where to go from here, how it develops and matures. We see the shifts in cultural values in the American society since the 1950's, which results from the economic prosperity and technology advancement. The culture shift brings forward the changes in people's lifestyle, when people became more and more distant from the agrarian based living. Later, the shift in community models and tourism experience is discussed. As the formula community, as David calls it, rises and declines, the concept of Destination Community, as a more sustainable tourism based community, is introduced. The new generation of in-migration is becoming smarter in choosing their community. We explore the main characteristics of a destination community, why David calls it "handmade" experience, and why people are attracted by it. It all comes down to connecting authentic and versatile "subcultures" fostered by a supportive business environment. Later we look at theory and examples to explain a supportive business environment, namely "Integrated Tourism System," and how to design such a system. In David's opinion, this is a key to the success of a destination community. We lay out the vision of the future growth beyond the initial phases of building a destination community, where all readers are invited to imagine with us, work with us and proceed with hope, creativity, passion, and thoughtfulness.


Author : R. Govers
F. Go
Publisher : Springer
Release : 2016-01-18
Page : 324
Category : Business & Economics
ISBN 13 : 0230247024
Description :


The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.


Author : Keith Dinnie
Publisher : Routledge
Release : 2015-08-27
Page : 276
Category : Business & Economics
ISBN 13 : 1317681940
Description :


Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.