Digital Persuasion Sell Smarter In The Modern Marketplace Download Ebook PDF Epub Online

Author : Erin Gargan
Publisher : Lioncrest Publishing
Release : 2017-11-20
Page : 260
Category : Business & Economics
ISBN 13 : 9781619618251
Description :


Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?


Author : Erin King
Publisher : McGraw Hill Professional
Release : 2021-06-01
Page : 304
Category : Business & Economics
ISBN 13 : 1264266847
Description :


Unlock your inner audacity and become the leader you were born to be Women are often told that dreaming bigger and exuding confidence is the key to achieving professional success. While big dreams and confidence might get you started, they won’t fuel you throughout the marathon and over the finish line. In order to keep going through thick and thin, you need audacity. You’re Kind of a Big Deal provides the strategies, tools, and inspiration you need to power up your potential, break free from limiting beliefs, and make your biggest dreams a reality. International keynote speaker and successful entrepreneur Erin King helps you step into the role of CEO of your own life and better execute your responses to challenging feedback from the world around you, so you can: Move through any and all obstacles between you and your goals Be more present, honest, and authentic in your professional and personal life Increase your energy to take on the toughest challenges Develop greater clarity on your place and purpose in life Handle social settings and meet new people with a new sense of confidence Drop the automatic negative thoughts and stay positive even in the face of adversity You’re Kind of a Big Deal dares you to listen more closely to your intuition when it comes to pulling the trigger on big, courageous business decisions―even if those decisions might initially shock those in your orbit. Get ready to finally break through all barriers standing between you and the goals you were born to absolutely crush because the fact is, You’re Kind of a Big Deal.


Author : Michelle McCullough
Publisher : Morgan James Publishing
Release : 2017-05-26
Page : 116
Category : Business & Economics
ISBN 13 : 1683501152
Description :


>“[McCullough] shares fresh ideas, content, and strategies for creating a life and a business that you love. Reading this book will elevate your life!” —Tiffany Peterson, professional speaker, TiffanySpeaks.com The managing director for Startup Princess—listed by Forbes as “One of the Top 10 Resources for Women Entrepreneurs”—Michelle McCullough is a popular small business influencer who runs her own consulting firms. Now, in Make It Happen Blueprint, she “lifts the curtain on success to show there is no secret genetic code for high performers, and, in fact, everyone has what it takes to be successful” (Richie Norton, #1 bestselling author, from the foreword). Sharing her own stories of triumphs and failures, she includes eighteen easy principles that will help you overcome mundane dissatisfactions to create a life—and a career—filled with purpose and passion. “As entrepreneurs we often feel alone. McCullough’s book Make It Happen reminds us that we are all in this together. She manages to rekindle your purpose as well as provides pertinent ideas and strategies to help you perform at your best. I love the way she provides a section at the end of each chapter to help you implement the things you read and learn in Make It Happen. Every purposeful entrepreneur should have this book on their nightstand!” —Nicole Carpenter, CEO of MOMentity.com and bestselling author of 52 Weeks to Fortify Your Family “Michelle’s chapter ‘Raising High Performers’ is great! . . . [Her] suggestions and principles really resonated with me and I believe they would absolutely help parents to raise children who thrive!” —Tara Kennedy-Kline, author of Stop Raising Einstein


Author : Josiane Feigon
Publisher : AMACOM
Release : 2021-10-12
Page : 272
Category : Business & Economics
ISBN 13 : 0814414664
Description :


Based on the author’s TeleSmart 10 System for Power Selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance in an age of telesales and digital selling. Smart Selling on the Phone and Online equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. You’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling.The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.


Author : Harry Beckwith
Publisher : Grand Central Publishing
Release : 1999-06-14
Page : 272
Category : Business & Economics
ISBN 13 : 0446930032
Description :


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.


Author : Richard Cliff
Publisher : Andrews UK Limited
Release : 2015-12-17
Page : 143
Category : Fiction
ISBN 13 : 1785383388
Description :


Franklyn was born into a gritty north of England town. His expected path through life would have him live out his years in the manner of that town’s baseline existence. But it wasn’t to be. Perhaps he was pre-selected to break rank so that bigger dreams could be fulfilled. Whatever the prime force may have been, he was to know a different life. Perhaps, too, the corridors of our own reality are flimsier than we believe! On the other side of the wall may lie another path. As Franklyn himself discovers, a perceived reality can be as real as reality itself.


Author : Steven McKevitt
Publisher : Oxford University Press
Release : 2018-08-09
Page : 320
Category : Business & Economics
ISBN 13 : 0192554786
Description :


At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.


Author : Stacey Hanke
Publisher : Greenleaf Book Group
Release : 2017-02-07
Page : 248
Category : Business & Economics
ISBN 13 : 1626343586
Description :


Do you feel confident you're a leader with influence? You may be surprised to discover you're not as influential as you think you are. Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. An outdated influence paradigm, along with technological devices and distractions, is making it increasingly challenging for leaders to reach those they need to influence in order to be successful. In fact, many leaders are unwillingly and unknowingly sabotaging themselves and their influence. In her thought-provoking Influence Redefined, Stacey Hanke introduces her powerful Influence Model, a step-by-step method for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression. Using a results-based definition of influence for individuals and organizations, Hanke successfully shows leaders how they can develop influence as a skill through self-awareness, consistency, a positive reputation, adaptability, and impact. With insights from dozens of executives and business leaders, as well as practical how-tos and action steps, Influence Redefined will help leaders multiply and expand their influence every day, Monday to Monday®. Through Stacey Hanke, Inc., the author has provided keynotes, mentoring and training on communicating with influence to thousands of leaders across industries. She is the author of Yes You Can! and has appeared in the New York Times and SmartMoney. Hanke was recognized as one of the National Speakers Association's ''Top 6 Under 40.''


Author : James G. Webster
Publisher : MIT Press
Release : 2014-08-29
Page : 268
Category : Business & Economics
ISBN 13 : 0262027860
Description :


How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.


Author : Jim Packard
Publisher :
Release : 2019-11-05
Page : 116
Category : Business & Economics
ISBN 13 : 9781947814837
Description :


Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the baseline skill that unleashes all the others. And until this skill is mastered, true potential is never realized. Yet most people struggle to keep up any kind of consistent effort, especially when it comes to building their network marketing business. If you've had a life-long challenge with consistency, you're finally going to understand why. More importantly, you're going to begin to change. And if you're a leader, you're going to understand how to support that change in others on your team. Author George Campbell readily admits for most of his life he had obvious talent and potential and yet was infuriatingly inconsistent. Co-author Jim Packard on the other hand, is a man with an unbroken string of successes, in his personal life and in business. It is with their two unique perspectives that they share The Consistency Chain. The key to harnessing the power of consistency is in your hands. The only way this book won't help you, is if you don't read it. Scroll up and order your copy today!


Author : Cal Newport
Publisher : Penguin
Release : 2019-02-05
Page : 304
Category : Self-Help
ISBN 13 : 052553654X
Description :


A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life."--Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.


Author : Shoshana Zuboff
Publisher : PublicAffairs
Release : 2019-01-15
Page : 704
Category : Business & Economics
ISBN 13 : 1610395700
Description :


The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.


Author : N. C. Christensen
Publisher :
Release : 1970
Page : 210
Category : Selling
ISBN 13 :
Description :



Author : Yuval Noah Harari
Publisher : Signal
Release : 2014-10-28
Page : 512
Category : History
ISBN 13 : 0771038526
Description :


NATIONAL BESTSELLER NEW YORK TIMES BESTSELLER Destined to become a modern classic in the vein of Guns, Germs, and Steel, Sapiens is a lively, groundbreaking history of humankind told from a unique perspective. 100,000 years ago, at least six species of human inhabited the earth. Today there is just one. Us. Homo Sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr. Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical -- and sometimes devastating -- breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, palaeontology, and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power...and our future.


Author : Christy Dreiling
Publisher : Gather Publishing
Release : 2019-02-15
Page :
Category :
ISBN 13 : 9780615353067
Description :


Christy Dreiling is a wife, mother, and grandmother currently residing in Ashland, Oregon, whose humble beginnings inspired her to become the captain of her life ship. A former Miss Kansas Teen USA and Mrs. Kansas United States, Christy modeled for national brands for many years and then decided she wanted to make a bigger social impact. While working as a fashion photographer, she was introduced to a direct marketing business that required her to find herself and assist others to find themselves. Her painful experiences with other girls as a child and other women in adulthood challenged her in many ways, but her desire to help others motivated her to turn the obstacles into lessons. After learning to let go of beliefs and mistrust that had hindered her personal development and blocked her friendships, she became inspired to write Gather.Gather is a passion project for Christy. Many teenage girls and women struggle to find community and unity with their sisters because competition, self-comparison, jealousy, and trust issues have progressed to unhealthy levels. The purpose of Gather is to bring us together to value, encourage, and support one another and our individual contributions.Gather circles around the world have been developed to uplift women and teens who are on a quest to discover their gifts and talents and help them to connect with resources that will move their dreams along at a Godspeed pace.


Author : Doug Stephens
Publisher :
Release : 2017-03-22
Page : 256
Category : Business & Economics
ISBN 13 : 9781927958810
Description :


Explores the coming retail revolution, which will affect retailers of all sizes. The author paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail's core revenue model is, will all be profoundly reinvented, and he illustrates the vast opportunities available for courageous brands and business leaders. With real world examples and insights from industry disruptors


Author : Glenn Bill
Publisher :
Release : 2015-08-06
Page : 162
Category :
ISBN 13 : 9780996391108
Description :


This book is your Secret Formula to creating an attitude that will reshape, reform and reignite your attitude and put you on the path to increased happiness, success and fulfillment in life.Attitude has been defined as the way you dedicate yourself to the way you think. We take it a step further and define it as the way you feel about the way you think. Could examining your attitude about all the areas, relationships and challenges in your life create an awakening that could fuel new levels of excitement, success and vitality in your life? How about the way you think? Have you ever given it any real thought? Is the way you think giving you what you want out of life? Everyone wants to talk about and study everyone else's story; however, the most important story in your life...is your story! How do you want your story to play out? In this book you will discover the three biggest mistakes people make when trying to develop a winning attitude. Learn a powerful way to leverage your attitude to overcome any challenge you are facing in your life. His RID OF formula helps you get RID OF complacency, unhappiness, lethargy, bad habits and most of all, yes, a bad attitude! Creating and improving your attitude is as simple as the ABC's. The ABC's of ATTITUDE is your personal adventure into defining what Your Attitude is, what you would like Your Attitude to be, and guide you through a process in order to change the way you think about life, relationships and success. This book gives you twenty six ways to boost Your Attitude in a fun and creative way that can be studied every day. You can think of it as your daily dose of Attitude.


Author : K. N. Vogel
Publisher :
Release : 2013-05-23
Page :
Category :
ISBN 13 : 9780987516435
Description :


Sy Middleton, a teenager living in Manhattan, enters a secret world when he is initiated into Earth-tribe and becomes a Triber. In the Middle Realm, Tribers from Earth-, Fire-, Air- and Water-tribe train to enhance their powers and compete in monthly Lunar Festivals. The Zodiac Council has protected the Lower and Middle Realms from the Darkforce for thousands of years, but the balance of power has shifted, placing humanity at risk. The Darkforce has stolen the Book of Dreams. Sy and his friend Joshua Ryderson embark on a quest to find it...


Author : Robert Bork
Publisher :
Release : 2021-02-22
Page : 536
Category :
ISBN 13 : 9781736089712
Description :


The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.


Author : Ian Altman
Jack Quarles
Publisher : Ideapress Publishing - Ips
Release : 2017-10
Page :
Category :
ISBN 13 : 9781940858517
Description :


Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale? Does it sometimes seem like you and your client are working against each other? Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler. A Different Type of Book on Selling What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game. The New Metaphor: Selling Is a Puzzle Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.