Excel For Marketing Managers Download Ebook PDF Epub Online

Author : Ivana Taylor
Bill Jelen
Publisher : Tickling Keys, Inc.
Release : 2006-01-01
Page : 150
Category : Computers
ISBN 13 : 1615473122
Description :


The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.


Author : Ivana Taylor
Bill Jelen
Publisher : Tickling Keys, Inc.
Release : 2006
Page : 179
Category : Computers
ISBN 13 : 1932802134
Description :


Provides information on the basics of Microsoft Excel and describes how it can be used effectively by marketing managers.


Author : Thomas J. Quirk
Eric Rhiney
Publisher : Springer
Release : 2021-02-24
Page : 238
Category : Mathematics
ISBN 13 : 9783030627805
Description :


This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.


Author : Matilda Joyce
Publisher :
Release : 2014-12-04
Page : 132
Category :
ISBN 13 : 9781505357714
Description :


Whether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.


Author : P. K. Hari
Publisher : Tickling Keys, Inc.
Release : 2008-07-01
Page : 349
Category : Computers
ISBN 13 : 1615473165
Description :


Presenting innovative Microsoft Excel techniques for top management professionals, this reference for company leaders who do not have the time to attend courses or read bulky books on the program provides basics, special shortcuts, and tips that cover the special features of Excel. Useful facts, trivia, and insider secrets about Excel are interspersed throughout the text, and readers have the choice of jumping directly to the section of real-life case studies to learn by the innovative Do & Learn (D&L) approach. This reference is fully updated to reflect Excel 12.


Author : Wayne L. Winston
Publisher : John Wiley & Sons
Release : 2014-01-08
Page : 720
Category : Computers
ISBN 13 : 1118417305
Description :


Helping tech-savvy marketers and data analysts solvereal-world business problems with Excel Using data-driven business analytics to understand customers andimprove results is a great idea in theory, but in today's busyoffices, marketers and analysts need simple, low-cost ways toprocess and make the most of all that data. This expert book offersthe perfect solution. Written by data analysis expert Wayne L.Winston, this practical resource shows you how to tap a simple andcost-effective tool, Microsoft Excel, to solve specific businessproblems using powerful analytic techniques—and achieveoptimum results. Practical exercises in each chapter help you apply and reinforcetechniques as you learn. Shows you how to perform sophisticated business analyses usingthe cost-effective and widely available Microsoft Excel instead ofexpensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoidhigh-risk customers Helps you forecast sales and improve response rates formarketing campaigns Explores how to optimize price points for products andservices, optimize store layouts, and improve onlineadvertising Covers social media, viral marketing, and how to exploit botheffectively Improve your marketing results with Microsoft Excel and theinvaluable techniques and ideas in Marketing Analytics:Data-Driven Techniques with Microsoft Excel.


Author : Bill Jelen
Dwayne K. Dowell
Publisher : Tickling Keys, Inc.
Release : 2006-10-01
Page : 212
Category : Computers
ISBN 13 : 1615473114
Description :


Find audit red flags using techniques in Microsoft Excel. From pivot tables to formula auditing, learn the essential Excel skills for analyzing mounds of data. Learn important concepts as well as tips to make your use of Excel far more efficient. Covers Excel 97-2003 and shows off the new features in Excel 2007.


Author : Thomas J. Quirk
Eric Rhiney
Publisher : Springer
Release : 2016-09-29
Page : 242
Category : Mathematics
ISBN 13 : 3319433768
Description :


This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.


Author : Peter C. Bell
Gregory S. Zaric
Publisher : Routledge
Release : 2013-01-04
Page : 320
Category : Business & Economics
ISBN 13 : 1136255354
Description :


Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization. The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopaedic review of the field, this text emphasizes the strategic role that analytics is playing in globally competitive corporations today. The chapters of this book are organized in two main parts. The first part introduces a problem area and presents some basic analytical concepts that have been successfully used to address the problem area. The objective of this material is to provide the student, the manager of the future, with a general understanding of the tools and techniques used by the analyst.


Author : Apte
Publisher : Excel Books India
Release : 2009
Page :
Category :
ISBN 13 : 9788174466976
Description :



Author : Bill Jelen
Publisher : Tickling Keys, Inc.
Release : 2008-07-01
Page : 167
Category : Computers
ISBN 13 : 1615473106
Description :


In this addendum to Learn Excel from Mr. Excel, the amazing new features offered in Excel 2007 are introduced. Revealing the features that make this new version the best new release of Excel since 1997, this guide provides the necessary information to teach users to quickly unleash the powerful new features in Excel 2007, create incredible-looking charts, customize color themes to match their corporate logo, utilize data-visualization tools, and learn Pivot Table improvements.


Author : Juan Pablo González
Suat Ozgur
Publisher : Tickling Keys, Inc.
Release : 2005
Page : 434
Category : Computers
ISBN 13 : 1932802061
Description :


A guide to programming the applications of Microsoft Office using VBA.


Author : Thomas J. Quirk
Eric Rhiney
Publisher : Springer Nature
Release : 2020-03-02
Page : 254
Category : Business & Economics
ISBN 13 : 3030392546
Description :


Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics. Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout. ​


Author : Linda Herkenhoff
John Fogli
Publisher : Springer Science & Business Media
Release : 2013-11-26
Page : 417
Category : Computers
ISBN 13 : 1461484235
Description :


Applied Business Statistics for Business and Management using Microsoft Excel is the first book to illustrate the capabilities of Microsoft Excel to teach applied statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical statistical problems in industry. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in statistics courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Applied Business Statistics for Business and Management capitalizes on these improvements by teaching students and practitioners how to apply Excel to statistical techniques necessary in their courses and workplace. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions.


Author : Bill Jelen
Michael Alexander
Publisher : Que Publishing
Release : 2015-11-05
Page : 544
Category : Computers
ISBN 13 : 0134390601
Description :


Excel® 2016 PIVOT TABLE DATA CRUNCHING CRUNCH DATA FROM ANY SOURCE, QUICKLY AND EASILY, WITH EXCEL 2016 PIVOT TABLES! Use Excel 2016 pivot tables and pivot charts to produce powerful, dynamic reports in minutes instead of hours… understand exactly what’s going on in your business… take control, and stay in control! Even if you’ve never created a pivot table before, this book will help you leverage all their amazing flexibility and analytical power. Drawing on more than 40 combined years of Excel experience, Bill Jelen and Michael Alexander offer practical “recipes” for solving real business problems, help you avoid common mistakes, and present tips and tricks you’ll find nowhere else! • Create, customize, and change pivot tables • Transform huge data sets into clear summary reports • Analyze data faster with Excel 2016’s new recommended pivot tables • Instantly highlight your most profitable customers, products, or regions • Quickly import, clean, and shape data with Power Query vBuild geographical pivot tables with Power Map • Use Power View dynamic dashboards to see where your business stands • Revamp analyses on the fly by dragging and dropping fields • Build dynamic self-service reporting systems • Combine multiple data sources into one pivot table • Use Auto grouping to build date/time-based pivot tables faster vCreate data mashups with Power Pivot • Automate pivot tables with macros and VBA About MrExcel Library Every book in the MrExcel Library pinpoints a specific set of crucial Excel tasks and presents focused skills and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will • Dramatically increase your productivity—saving you 50 hours a year or more • Present proven, creative strategies for solving real-world problems • Show you how to get great results, no matter how much data you have • Help you avoid critical mistakes that even experienced users make Bill Jelen is MrExcel, the world’s #1 spreadsheet wizard. Jelen hosts MrExcel.com, the premier Excel solutions site, with more than 20 million page views annually. A Microsoft MVP for Excel, his best-sellers include Excel 2016 In Depth. Michael Alexander, Microsoft Certified Application Developer (MCAD) and Microsoft MVP, is author of several books on advanced business analysis with Excel and Access. He has more than 15 years of experience developing Office solutions. CATEGORY: Spreadsheets COVERS: Microsoft Excel 2016


Author : S. Jayachandran
Publisher : Excel Books India
Release : 2004-05
Page : 522
Category : Marketing
ISBN 13 : 9788174463623
Description :


This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.


Author : Gert H. N. Laursen
Publisher : John Wiley & Sons
Release : 2011-03-16
Page : 256
Category : Business & Economics
ISBN 13 : 9781118030387
Description :


Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.


Author : Thomas J Quirk
Julie Palmer-Schuyler
Publisher : Springer
Release : 2014-11-07
Page : 261
Category : Business & Economics
ISBN 13 : 3319106503
Description :


This is the first book to show the capabilities of Microsoft Excel to teach human resource management statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical human resource management problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in human resource management courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2010 for Human Resource Management Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand human resource management problems. Practice problems are provided at the end of each chapter with their solutions in an Appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned. Includes 159 illustrations in color Suitable for undergraduate and graduate students


Author : Timothy R. Graeff
Publisher :
Release : 2013-07-31
Page : 575
Category : Business & Economics
ISBN 13 : 9781465219077
Description :



Author : Bill Jelen
Michael Alexander
Publisher : Que
Release : 2015-10-30
Page : 544
Category :
ISBN 13 : 9780789756299
Description :


CRUNCH ANY DATA, FROM ANY SOURCE, QUICKLY AND EASILY, WITH EXCEL 2016 PIVOT TABLES! Use Excel 2016 pivot tables and pivot charts to produce powerful, dynamic reports in minutes instead of hours... understand exactly what's going on in your business... take control, and stay in control! Even if you've never created a pivot table before, this book will help you leverage all their amazing flexibility and analytical power. Create, customize, and change your pivot tables and pivot charts Transform gigantic data sets into crystal-clear summary reports Summarize and analyze data even faster with new Excel 2016 recommended pivot tables Instantly highlight your most (and least) profitable customers, products, or regions Quickly filter pivot tables using slicers Use dynamic dashboards using Power View to see exactly where your business stands right now Revamp analyses on the fly by simply dragging and dropping fields Build dynamic self-service reporting systems your entire team can use Use PowerPivot or the Data Model to create pivot tables from multiple data sources and worksheets Work with and analyze OLAP data, and much more About MrExcel Library: Every book in the MrExcel Library pinpoints a specific set of crucial Excel tasks and presents focused skills and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will Dramatically increase your productivity--saving you 50 hours a year or more Present proven, creative strategies for solving real-world problems Show you how to get great results, no matter how much data you have Help you avoid critical mistakes that even experienced users make