Fascinate Revised And Updated Download Ebook PDF Epub Online

Author : Sally Hogshead
Publisher : HarperBusiness
Release : 2016-04-26
Page : 352
Category : Business & Economics
ISBN 13 : 9780062206480
Description :


Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.


Author : Sally Hogshead
Publisher : HarperCollins
Release : 2016-04-26
Page : 352
Category : Business & Economics
ISBN 13 : 0062405934
Description :


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


Author : Sally Hogshead
Publisher : Harper Collins
Release : 2010-02-09
Page : 288
Category : Business & Economics
ISBN 13 : 0061966169
Description :


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


Author : Sally Hogshead
Publisher : Harper Collins
Release : 2014-07-01
Page : 448
Category : Business & Economics
ISBN 13 : 0062230700
Description :


Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


Author : George Seldes
Publisher : Ballantine Books
Release : 2011-08-17
Page : 576
Category : Reference
ISBN 13 : 0307775607
Description :


Upon its publication, George Seldes's The Great Thoughts instantly took its place as a classic--a treasure house of the seminal ideas that have shaped the intellectual history of the world down through the ages. Seldes, a pivotal figure in the history of American journalism and a tireless researcher, spent the better part of his extraordinary lifetime compiling the thoughts that rule the world, casting his net widely and wisely through the essential works of philosophy, poetry, psychology, economics, politics, memoirs, and letters from the ancient Greeks to the modern Americans. Now Seldes's splendid and important work has been revised and updated to include the great thoughts that have changed our world in the decade since the book's first appearance. Quotations from leaders as varied as Nelson Mandela, Lech Walesa, Yitzak Rabin, Newt Gingrich, and Jesse Jackson reflect the radical shifts in the world political scene. Toni Morrison and Cornel West speak out on the enduring vitality of African-American culture. Alvin Toffler and Arthur C. Clarke give us a glimpse into the future. Gloria Steinem and Monique Wittig define the motives and the goals of late twentieth-century feminism. Rachel Carson, Aldo Leopold, and Wallace Stegner ponder the meaning of wilderness in an increasingly populated and industrialized world. These and scores of other thinkers in all major disciplines have added their voices to this new edition of The Great Thoughts. USA Today praised the first edition of The Great Thoughts as "a browser's delight." The work of a lifetime, brought up-to-date to reflect the global upheaval of the past decade, The Great Thoughts stands alone as an enduring achievement and an invaluable resource.


Author : Jason Draper
Publisher : Chartwell Books
Release : 2016-11-01
Page : 216
Category : Biography & Autobiography
ISBN 13 : 0785834974
Description :


"Prince was a gift and a genius. He showed us that we have no limits." Alicia Keys "He was the most incredibly talented artist. A man in complete control of his work from writer and musician to producer and director." Kate Bush "The most amazing performer I have ever witnessed." Joni Mitchell "He Changed The World!!" Madonna In a career that spanned five decades, Prince really did change the world. After making some of most inventive albums of the 80s - including 1999, Purple Rain, and Sign "O" The Times - he turned his attention to redefining his role in the music industry, changing his name to an unpronounceable symbol, declaring war on Warner Bros, and leading the internet revolution. When he died, on April 21 2016, the world lost one of the few artists who could truly claim to be called a genius. His legacy lives on, and will remain an inspiration for all time. Prince: Life & Times is a large format, lavishly illustrated, authoritative chronicle of his career, covering every album, every movie, and every tour. It includes profiles of key collaborators, assesses his various business dealings, and details his many side-projects - on stage, on record, on screen, and beyond. This updated second edition includes detailed information on Prince's activity from 2008 to 2016.


Author :
Publisher : Black Dog & Leventhal
Release : 2019-09-17
Page : 96
Category : Juvenile Nonfiction
ISBN 13 : 0762495499
Description :


This charming exploration of the night sky -- featuring a star finder and glow-in-the-dark stickers -- which has more than a quarter of a million young astronomers enjoying the night sky in countries around the world, is now completely revised and updated. A Child's Introduction to the Night Sky is the perfect introduction to the always fascinating world of astronomy. Children ages eight and up will find out what astronomers have learned (and are still discovering), what astronauts and scientists explore, and what they can find by gazing up into the sky at night. Author Michael Driscoll explains how stars are born, the achievements of the great scientists, the history of space exploration, the story of our solar system, the myths behind the constellations, how to navigate the night sky, and more. Whimsical color illustrations throughout and handy definitions and sidebars help engage younger readers and develop their interest. Also included are a nifty star finder tool and fun glow-in-the-dark stickers.


Author : Penny Simkin
Publisher :
Release : 2017-07-01
Page : 416
Category : Family & Relationships
ISBN 13 : 1558328807
Description :


Since the original publication of The Birth Partner, new mothers' partners, friends, and relatives and doulas (professional birth assistants) have relied on Penny Simkin's guidance in caring for the new mother from the last few weeks of pregnancy through the early postpartum period. Fully revised in its fourth edition, The Birth Partner remains the definitive guide for preparing to help a woman through childbirth and the essential manual to have at hand during the event. This completely updated edition includes thorough information on:Preparing for labor and knowing when it has begun; Normal labor and how to help the woman every step of the way; Epidurals and other medications for labor; Non-drug techniques for easing labor pain; Cesarean birth and complications that may require it; Breastfeeding and newborn care; And much more.For the partner who wishes to be truly helpful in the birthing room, this book is indispensable.


Author : Kim Kardashian
Kourtney Kardashian
Publisher : St. Martin's Press
Release : 2011-11-22
Page : 272
Category : Biography & Autobiography
ISBN 13 : 1466801638
Description :


New! Exclusive! Inside Kim's wedding with never-seen pix Plus! An amazing new chapter on the secrets of our success! You know a lot about us from watching our TV shows, but you don't know everything... yet! Come on in to our very first book and find out the real scoop about what it's like to be the Kardashian sisters. We love the red carpet, clothes, clubs and big events—and of course, glamming it up! But what we love most is being sisters: We're Kardashians first and forever, and we couldn't wait to write everything down and show you lots of cool stuff in this big scrapbook just for you. We're going to let you in on lots of secrets, like: --What it's really like to have a Momager --The beauty tip that we think is an absolute MUST! --The Peaks and Pits of our lives...so far --What we think about men, and the absolute most important man in our lives --Our private language: Bible! --How to do what you love—the way we do! --What you don't know about Kim's wedding Each of us pulled out our personal treasures for Kardashian Konfidential: funny and cute and even yummy stuff from our scrapbooks, our photo albums, letters, recipe cards and birthday boxes. Plus big beautiful photos taken just for this book. We wanted to make Kardashian Konfidential real and special. We think you'll have as much fun reading it as we did putting it together. Totes magotes!


Author : K. Ullas Karanth
Publisher : Orient Blackswan
Release : 2006
Page : 153
Category : Predatory animals
ISBN 13 : 9788178241371
Description :


Personal experiences of an Indian environmentalist.


Author : Wayne Curtis
Publisher : Crown
Release : 2018-06-05
Page : 320
Category : History
ISBN 13 : 0525575030
Description :


Now revised, updated, and with new recipes, And a Bottle of Rum tells the raucously entertaining story of this most American of liquors From the grog sailors drank on the high seas in the 1700s to the mojitos of Havana bar hoppers, spirits and cocktail columnist Wayne Curtis offers a history of rum and the Americas alike, revealing that the homely spirit once distilled from the industrial waste of the booming sugar trade has managed to infiltrate every stratum of New World society. Curtis takes us from the taverns of the American colonies, where rum delivered both a cheap wallop and cash for the Revolution; to the plundering pirate ships off the coast of Central America; to the watering holes of pre-Castro Cuba; and to the kitsch-laden tiki bars of 1950s America. Here are sugar barons and their armies conquering the Caribbean, Paul Revere stopping for a nip during his famous ride, Prohibitionists marching against "demon rum," Hemingway fattening his liver with Havana daiquiris, and today's bartenders reviving old favorites like Planter's Punch. In an age of microbrewed beer and single-malt whiskeys, rum--once the swill of the common man--has found its way into the tasting rooms of the most discriminating drinkers. Complete with cocktail recipes for would-be epicurean time-travelers, this is history at its most intoxicating.


Author : John Marsden
Iain House
Publisher : SME
Release : 2006
Page : 651
Category : Science
ISBN 13 : 9780873352406
Description :


The Chemistry of Gold Extraction bridges the gap between research and industry by emphasizing the practical applications of chemical principles and techniques. Covering what everyone in the gold extraction and processing industries should know: Historical Developments; Ore Deposits and Process Mineralogy; Process Selection; Principles of Gold Hydrometallurgy; Oxidative Pretreatment; Leaching; Solution Purification and Concentration; Recovery; Surface Chemical Methods; Refining; Effluent Treatment; and Industrial Applications. This book is a valuable asset for all professionals involved in the precious metals industries. It will be of particular interest and use to engineers and scientists (including extraction metallurgists, mineral/metallurgical engineers, electrochemists, chemical engineers, mineral technologists, mining engineers, and material scientists), plant managers and operators, academics, educators, and students working in gold extraction in either production, research, or consulting capacities.


Author : Luis De Miranda
Publisher : MIT Press
Release : 2019-04-16
Page : 136
Category : Art
ISBN 13 : 0262353067
Description :


A cultural and philosophical history of neon, from Paris in the twentieth century to the perpetually switched-on present day. For most of us, the word neon conjures images of lights, colors, nightlife, and streets. It evokes the poetry of city nights. For Luis de Miranda, neon is a subject of philosophical curiosity. Being and Neonness is a cultural and philosophical history of neon, from early twentieth-century Paris to the electric, perpetually switched-on present day Manhattan. It is an inspired journey through a century of night, deciphering the halos of the past and the reflections of the present to shed light on the future. Invented in Paris in 1912, neon first appeared on a modest but arresting sign outside a small barbershop; the sign lit up number 14, Boulevard Montmartre, attracting so many passersby that the barber's revenues soon doubled. A century later, neon is no longer just a sign; it is a mythic object—a metonymy of contemporary identity and a metaphor for the present, signifying the ubiquity of commerce and the tautology of hypermodernity. But perhaps the noble gas of neon whispers something more, something deeper? In ten short, poetic yet precise chapters, de Miranda explores the neon lights of the twentieth century. He considers, among other historical curiosities, the neon compulsions of the Italian Futurists; the Soviet program of “neonization”; the Nazi's deployment of neon for propaganda purposes; Baudelaire's “halo” and Benjamin's “aura”; neon as a gas and crystallized chaos; neon and power; neon and capitalism—all of this backlit by an original reading of Sartre's Being and Nothingness. This English edition has been thoroughly revised and adapted from the French edition, L'être et le neon.


Author : Michael F. Hoyt
Publisher : Routledge
Release : 2013-05-13
Page : 272
Category : Psychology
ISBN 13 : 1134946899
Description :


This book is a compilation of twelve interviews with brief therapy experts and some of the field's most influential innovators (O'Hanlon, de Shazer, White, and Meichenbaum to name a few). The interviews, conducted to explore technical, theoretical, and ethical aspects of the theory and practice of brief therapy, offer the give-and-take spontaneity that can only be found in an interview style. The selection of the content is based on both the expertise of the interviewees as well as those issues of most concern to the field: managed care and economics, ethics, and being solution-focused.


Author : David Newland
Robert Still
Publisher : Princeton University Press
Release : 2015-03-29
Page : 240
Category : Nature
ISBN 13 : 0691166439
Description :


Britain's Butterflies is a comprehensive and beautifully designed photographic field guide to the butterflies of Britain and Ireland. Containing hundreds of stunning colour photographs, this revised and updated edition provides the latest information on every species ever recorded. It covers in detail the identification of all 59 butterfly species that breed regularly, as well as four former breeders, 10 rare migrants and one species of unknown status. The easy-to-use format will enable butterfly-watchers—beginners or experts—to identify any species they encounter. Stunning colour plates show typical views of each butterfly species, including the various forms and aberrations Detailed species profiles cover adult identification; behaviour; habitat requirements; population and conservation; egg, caterpillar and chrysalis; and status and distribution, including up-to-date maps Photographs of egg, caterpillar and chrysalis for every breeding species Sections on biology, where to look for and how to identify butterflies and other essential information


Author : Patricia Schultz
Publisher : Workman Publishing
Release : 2011-11-15
Page : 1200
Category : Travel
ISBN 13 : 0761168656
Description :


The world’s bestselling travel book is back in a more informative, more experiential, more budget-friendly full-color edition. A #1 New York Times bestseller, 1,000 Places reinvented the idea of travel book as both wish list and practical guide. As Newsweek wrote, it “tells you what’s beautiful, what’s fun, and what’s just unforgettable— everywhere on earth.” And now the best is better. There are 600 full-color photographs. Over 200 entirely new entries, including visits to 28 countries like Lebanon, Croatia, Estonia, and Nicaragua, that were not in the original edition. There is an emphasis on experiences: an entry covers not just Positano or Ravello, but the full 30-mile stretch along the Amalfi Coast. Every entry from the original edition has been readdressed, rewritten, and made fuller, with more suggestions for places to stay, restaurants to visit, festivals to check out. And throughout, the book is more budget-conscious, starred restaurants and historic hotels such as the Ritz,but also moderately priced gems that don’t compromise on atmosphere or charm. The world is calling. Time to answer.


Author : Andres Wirkmaa
Publisher : McFarland
Release : 2015-07-24
Page : 264
Category : Sports & Recreation
ISBN 13 : 1476663890
Description :


With the aim of providing anyone interested in baseball scorekeeping everything he or she needs to perform the task, this book contains a thorough and comprehensive manual on keeping a scorecard, together with a detailed analysis of each of the numerous, and often complex, official rules governing scorekeeping in baseball (many of which were revised or modified in 2007), as well as scorekeeping issues outside of MLB's rulebook. Myriad examples are given (many drawn from significant and well-known major league games throughout the history of baseball as well as a number of examples drawn from popular culture) of how baseball's scorekeeping rules are applied and dealt with in both routine situations as well as the most difficult and convoluted scenarios. Revised and updated to reflect recent changes to the MLB rulebook, this book is very readable and perfectly accessible to a broad audience.


Author : Jennifer Peace Rhind
Publisher : Singing Dragon
Release : 2019-10-21
Page : 912
Category : Health & Fitness
ISBN 13 : 0857013432
Description :


Revised and significantly expanded, the latest edition of this handbook provides full information on the use of essential oils in the field of contemporary aromatherapy and aromatic therapy, based on the most up-to-date research evidence behind their therapeutic applications. The third edition features a fully updated and expanded contents including detailed Aromatic Profiles of over 250 essential oils, absolutes and resinoids, a new chapter on the latest research in pharmacognosy to foster an understanding of how essential oils work, and a new chapter on formulating essential oils, based on theory and evidence and containing practical suggestions. The author provides a detailed account of how essential oils are created, how and where aromatherapy is used, and the underlying pharmacology and chemistry. This will be an indispensable text for all students and practitioners of aromatherapy and related disciplines, as well as anyone interested in the use of essential oils for health and well-being.


Author : David Buckley
Publisher : Random House
Release : 2012-04-24
Page : 592
Category : Biography & Autobiography
ISBN 13 : 1448132479
Description :


The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.


Author : Nick Faldo
Publisher : Simon and Schuster
Release : 2012-11-06
Page : 288
Category : Sports & Recreation
ISBN 13 : 1476706107
Description :


An instructional guide to the perfect swing from one of golf’s most successful players and well-known television commentators. “A Swing for Life represents the ultimate collection of lessons, swing thoughts, observations, and discoveries that I relied upon in a career dedicated to the game of golf.” —Sir Nick Faldo Nick Faldo is one of the world’s most accomplished and well-respected golfers. His name is synonymous with the dedication that is necessary to reach the highest levels of the professional game, and the patience with which he analyzed and fine-tuned his swing rewarded him with six major championships. In this extensive book—revised and updated from the 1995 classic—Faldo draws on the wealth of that experience to demonstrate the skills that lie at the heart of the game, tee to green. Revealing a collection of absolute musts that underpin golf’s fundamentals, Faldo explains how to set in motion a chain reaction that inspires a flowing, repeating swing, a technique that can be applied to every club in the bag. There’s a whole chapter dedicated to timing and tempo, featuring the drills and exercises Faldo used to maintain his own trademark rhythm, plus comprehensive lessons on modern driving strategy, short-game technique, bunker play, and the art of putting. Supporting his teaching throughout are superb photographs, as well as twenty-six original videos available for you to download from the book, adding a valuable dimension to the learning experience in every department of the game. For veteran golfers, Faldo’s strategy on “working the ball” reveals the true talent of shot-making and control, while his practical advice on taking your game from the range to the course—the art of visualizing shots and reproducing your skills under pressure—is universally applicable. “At the highest level, golf is all about the respect a player has for the fundamentals—the lessons that have stood the test of time . . . and that’s precisely the message that I am going to make sure comes across in this book.” So says Faldo in his introduction to what is essentially a master class from one of the game’s most exacting students and prolific winners. A Swing for Life promises inspiration for anyone who has ever picked up a golf club.