Fascinate Revised And Updated Download Ebook PDF Epub Online

Author : Sally Hogshead
Publisher : HarperBusiness
Release : 2016-04-26
Page : 352
Category : Business & Economics
ISBN 13 : 9780062206480
Description :


Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.


Author : Sally Hogshead
Publisher : HarperCollins
Release : 2016-04-26
Page : 352
Category : Business & Economics
ISBN 13 : 0062405934
Description :


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


Author : Sally Hogshead
Publisher : Harper Collins
Release : 2010-02-09
Page : 288
Category : Business & Economics
ISBN 13 : 0061966169
Description :


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


Author : Sally Hogshead
Publisher : Harper Collins
Release : 2014-07-01
Page : 448
Category : Business & Economics
ISBN 13 : 0062230700
Description :


Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


Author : David Buckley
Publisher : Random House
Release : 2012-04-24
Page : 592
Category : Biography & Autobiography
ISBN 13 : 1448132479
Description :


The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.


Author : Jim Williams
Steve Rosenbaum
Publisher : John Wiley & Sons
Release : 2004-09-07
Page : 334
Category : Business & Economics
ISBN 13 : 0787975346
Description :


Learning Paths is a down-to-earth practical resource that isfilled with illustrative examples, methods, techniques, strategies,processes, and tools for making company-wide, real-time trainingpossible. Created to be flexible, the Learning Path approach can becustomized to fit your organization no matter what its type orsize. Learning Paths is divided into three sections: The Learning Path Methodology: Walks the readerthrough the major steps and strategies needed for building LearningPaths. Doing the Right Training: Offers a wide-range ofstrategies, methods and techniques that can be targeted to thetraining within a Learning Path and tied to an organization’sparticular business needs. Do the Training Right: Shows how to ensure the trainingwithin a Learning Path is delivered in the most cost-effectivemanner and introduces methods for structuring training so that ittransfers to the job easily and effectively.


Author : Stanton E. Samenow
Publisher :
Release : 2014
Page : 349
Category : Psychology
ISBN 13 : 0804139903
Description :


Long-held myths defining the sources of and cures for crime are shattered in this ground-breaking book--and a chilling profile of today's criminal emerges.


Author : Emily Bennington
Publisher : AMACOM
Release : 2013-01-10
Page : 240
Category : Business & Economics
ISBN 13 : 0814431887
Description :


The Atlantic magazine has called it the "end of men." For the first time in U.S. history, women form the majority of the workforce, filling more managerial positions than their male counterparts. Today's women are primed to take over the corporate world-if they don't stumble on the way up. Packed with insights from extraordinary women who have climbed the corporate ladder-including McDonald's president Jan Fields, JetBlue cofounder Ann Rhoades, and fashion pioneer Liz Lange-Who Says It's a Man's World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal "Success Profile" along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership. Complete with the latest research on women in the workplace and an eye-opening "promotability" assessment, Who Says It's a Man's World provides readers with everything they need to build their own fast-track career plan.


Author : Sally Hogshead
Publisher : Harper Collins
Release : 2014-07-29
Page : 448
Category : Business & Economics
ISBN 13 : 006237463X
Description :


Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


Author : Sally Hogshead
Publisher : Penguin
Release : 2005
Page : 192
Category : Business & Economics
ISBN 13 : 9781592401505
Description :


An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.


Author : Patricia D. Stokes, PhD
Publisher : Springer Publishing Company
Release : 2005-08-17
Page : 182
Category : Psychology
ISBN 13 : 9780826197856
Description :


In this exciting new contribution to the study of creativity, psychologist, artist, and writer Dr. Patricia Stokes delves into the minds of famous creative artists and discovers the surprising source leading to their creative breakthroughs. From Picasso to Stravinsky, Kundera and Chanel to Frank Lloyd Wright, it is not boundary-less creative freedom that inspires new ideas, but self-imposed, well-considered constraints. Monet forced himself to repeatedly paint the way light broke on, between, and around his subjects, contrasting color instead of light and dark, and softening edges in the process. His constraints catapulted the art world from representational to impressionist art. Whatever your creative field--be you an artist, educator, or psychologist who studies creativity and problem solving--Stokes shows you how to think clearly about your creative development and design the vital constraints that will take you to breakthrough.


Author : Rich Roll
Publisher : Harmony
Release : 2013-05-21
Page : 272
Category : Biography & Autobiography
ISBN 13 : 0307952207
Description :


Recounts how the author, after realizing the daunting state of his health at age forty, overcame physical challenges and alcoholism over the course of two years while training for Hawaii's elite Ultraman competition.


Author : Daryl Weber
Publisher : Red Wheel/Weiser
Release : 2016-04-25
Page : 288
Category : Business & Economics
ISBN 13 : 1632659859
Description :


For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.


Author : Vanessa Fox
Publisher : John Wiley & Sons
Release : 2012-05-01
Page : 272
Category : Business & Economics
ISBN 13 : 1118231937
Description :


Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.


Author : Sogyal Rinpoche
Publisher : Random House
Release : 2012-02-29
Page : 464
Category : Body, Mind & Spirit
ISBN 13 : 1448116953
Description :


25th Anniversary Edition Over 3 Million Copies Sold 'I couldn't give this book a higher recommendation' BILLY CONNOLLY Written by the Buddhist meditation master and popular international speaker Sogyal Rinpoche, this highly acclaimed book clarifies the majestic vision of life and death that underlies the Tibetan Buddhist tradition. It includes not only a lucid, inspiring and complete introduction to the practice of meditation, but also advice on how to care for the dying with love and compassion, and how to bring them help of a spiritual kind. But there is much more besides in this classic work, which was written to inspire all who read it to begin the journey to enlightenment and so become 'servants of peace'.


Author : Mary T. Browne
Publisher : Harper Collins
Release : 2013-02-05
Page : 272
Category : Body, Mind & Spirit
ISBN 13 : 0062275941
Description :


Karma is the powerful ancient law of cosmic cause and effect: your actions in past lifetimes can determine what happens to you ... today! Simply put: What goes around comes around. But you do have the power to control your destiny, no matter what your past karma. Renowned psychic, visionary, and noted author Mary T. Browne brings you fascinating real-life stories from her clients who have transformed their lives by changing their karma. With indispensable tips, easy-to-follow exercises, and powerful affirmations, she teaches you how to do the same, so you can find greater health, love, security, and balance in your life. Tapping into the "power of karma" can help you: Discover the secrets of your past lives Spot the difference between bad karma and bad judgment Recognize and avoid the "karmic boomerang" Find powerful love and passion in this lifetime Make positive "deposits" in your karmic bank account Find spiritual growth -- and real change


Author : Evin Joseph
Publisher : CreateSpace
Release : 2015-04-23
Page : 102
Category :
ISBN 13 : 9781511836470
Description :


In an entertaining and relatable style, 17 year old Evin Joseph and world renowned business guru Raymond Aaron provide a step-by-step guide to helping teens improve their self-image, relationships, life long skills, as well as ways to alter their mindset and achieve their goals to have success in their own lives. This book is jam packed with proven strategies, ingenious ideas, and incredible real life stories from teenagers and some of the most brilliant minds of today. A must have book for teens, as well as for those parents, grandparents, teachers and others who impact teens, Tipping the Scales is sure to meet and exceed expectations while showing teens how they can reach for the stars and work to achieve their dreams. I published this book with the help of Raymond Aaron (a world renowned motivational speaker) and his publishing agency, the Canadian Psychology Foundation, and leaders in the guidance and business fields. This has been a 6 month process and I launched the book at an official book launch on April 11th&12th where I met and spoke with Mr Jack Canfield, the creator of the Chicken Soup for the Soul Series which has sold over 500 million copies worldwide. He called my book "an important one, and a much needed step by step guide for the self help industry catering towards teenagers". The inspiration came from helping a close friend of mine deal with family troubles, as well as from my desire to give back and help more kids in the community (especially those who are less fortunate) not only to get into college, but to get into very good ones. The high school dropout rate is 7.8% in Canada, and its my hopes to decrease that number through spreading the word about my book and getting as many copies out there as I can. This is a NON PROFIT initiative and all profits will be going to wards funding youth empowerment activities in the local Toronto area.


Author : Brian Williams
Publisher : Createspace Independent Publishing Platform
Release : 2017-09-21
Page : 160
Category :
ISBN 13 : 9781546931065
Description :


SALES. Love it or hate it, if you're in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience. So how do your sales communication skills rank? Especially, if you're in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to. Are you losing the deal once you get to the presentation phase of the sale? Do you find yourself spending too much time listing the features and benefits of your product or service? Are you often talking right but your team walking left? Brian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling. If your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere. With this six-step system you will learn to: * Focus on your audience and understand their greatest issues or concerns. * Use the Cornerstone Principle to build a message with a strong foundation that is results-focused and audience-focused. * Create a sales message that is clear, concise, and compelling - every time. * Deliver your sales message with a confidence that creates connection.


Author : Kaplan Mobray
Publisher : iUniverse
Release : 2009-01-16
Page : 224
Category : Business & Economics
ISBN 13 : 0595605737
Description :


Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.


Author : Vincent Bugliosi
Curt Gentry
Publisher : W. W. Norton & Company
Release : 2001-12-17
Page : 736
Category : True Crime
ISBN 13 : 9780393072365
Description :


The #1 True Crime Bestseller of All Time—7 Million Copies Sold In the summer of 1969, in Los Angeles, a series of brutal, seemingly random murders captured headlines across America. A famous actress (and her unborn child), an heiress to a coffee fortune, a supermarket owner and his wife were among the seven victims. A thin trail of circumstances eventually tied the Tate-LeBianca murders to Charles Manson, a would-be pop singer of small talent living in the desert with his "family" of devoted young women and men. What was his hold over them? And what was the motivation behind such savagery? In the public imagination, over time, the case assumed the proportions of myth. The murders marked the end of the sixties and became an immediate symbol of the dark underside of that era. Vincent Bugliosi was the prosecuting attorney in the Manson trial, and this book is his enthralling account of how he built his case from what a defense attorney dismissed as only "two fingerprints and Vince Bugliosi." The meticulous detective work with which the story begins, the prosecutor's view of a complex murder trial, the reconstruction of the philosophy Manson inculcated in his fervent followers…these elements make for a true crime classic. Helter Skelter is not merely a spellbinding murder case and courtroom drama but also, in the words of The New Republic, a "social document of rare importance." Some images in this ebook are not displayed due to permissions issues.