Friction The Untapped Force That Can Be Your Most Powerful Advantage Download Ebook PDF Epub Online

Author : Roger Dooley
Publisher : McGraw-Hill Education
Release : 2019-05-09
Page : 320
Category : Business & Economics
ISBN 13 : 9781260135695
Description :


In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.


Author : Roger Dooley
Publisher : John Wiley & Sons
Release : 2011-10-21
Page : 304
Category : Business & Economics
ISBN 13 : 1118175948
Description :


Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.


Author : Stephen Martin
Joseph Marks
Publisher : PublicAffairs
Release : 2019-10-15
Page : 352
Category : Business & Economics
ISBN 13 : 1541724399
Description :


"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan Aral We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person's appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness? Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself. Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain.


Author : Greg L. Stewart
Kenneth G. Brown
Publisher : John Wiley & Sons
Release : 2019-06-18
Page :
Category : Business & Economics
ISBN 13 : 111949298X
Description :


Human Resource Management addresses the challenges faced by human resource managers, integrating traditional theory with real-world strategy to equip students with the knowledge, perspective, and skills they need to thrive in the ever-changing global business environment. Presented in a clear and relatable style, this text emphasizes how effective human resource management and strategic planning work in concert to allow organizations to achieve maximum success. The focus on practical application illustrates the essential link between strategic planning and implementation, providing an inside look at how real-world companies increase effectiveness through world-class human resources management practices. A wealth of case studies, discussion topics, and exercises reinforce key concepts, strengthening students’ ability to think strategically and integrate core HR management principles into the decision-making process. By mirroring the current landscape’s increased reliance on smart people-management strategy, this text underscores the importance of HR management in attracting and retaining the top talent that drives an organization forward.


Author : Lisa Bodell
Publisher : Routledge
Release : 2016-10-13
Page : 224
Category : Business & Economics
ISBN 13 : 1351817671
Description :


Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.


Author : Roger Dooley
Publisher : McGraw Hill Professional
Release : 2019-05-17
Page : 320
Category : Business & Economics
ISBN 13 : 1260135705
Description :


In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.


Author : Subir Chowdhury
Publisher : Currency
Release : 2017-02-21
Page : 144
Category : Business & Economics
ISBN 13 : 0451496221
Description :


If you saw a toothpick on the floor, what would you do? This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both organizations and individuals. In his compelling new book, bestselling author and globally recognized management consultant Subir Chowdhury tackles an issue that has haunted him in his work with many of the world’s largest organizations. Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference? The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization. It is a culture built on straightforwardness, thoughtfulness, accountability and resolve. Organizations and individuals that embrace all of these “STAR” attributes—not just one or two of them—will shine. He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success. A powerful guide to living a successful life and career, The Difference will inspire you to be the difference — at work or home.


Author : Tom Parker
Publisher : Workman Publishing
Release : 2017-04-18
Page : 409
Category : Reference
ISBN 13 : 0761193014
Description :


A mix of folk wisdom, common sense, shared experience, the advice of experts, and the kind of group think that's made websites like Wikipedia so vital, Rules of Thumb is the impulsive compendium of 1,000 general principles that apply to every facet of life. Collected by Tom Parker for over 25 years, these are rules that are practical, quirky, and as entertaining to read as they are relevant to the reader. There's a rule of thumb for just about every subject imaginable— money, marriage, cooking, health, weather, cars, gardening, restaurants, travel. This is the priceless knowledge that's accumulated not from reading, but from living. Tempted by a string of pearls at a yard sale? Rub them against your teeth: The rule of thumb, as your grandmother might have told you, is that a genuine pearl will grate. Not sure how to choose a puppy? Pick one whose tail wags in sync with its walk—a sign of calmness. To win at blackjack, assume that any unseen card is an eight. And remember, a rule of thumb works four out of five times (including this one).


Author : Sabrina Starling
Publisher :
Release : 2016-04-28
Page :
Category :
ISBN 13 : 9780998006208
Description :



Author : Beverley Patwell
Publisher :
Release : 2020-04-07
Page : 224
Category : Business & Economics
ISBN 13 : 9781773270852
Description :


"Straightforward and practical, this book is a must-read for any leader or change practitioner."―Mark Porter, Executive Vice President People & Culture, WestJet Airlines Leading Meaningful Change is an essential guide for executives, leaders, managers, consultants, and other professionals who need to go beyond applying tactics in a change plan to truly capture the hearts, minds, and souls of the people they lead. Based on her research and 30 years of experience helping people lead and manage meaningful change, Beverley Patwell offers a new framework to guide and enhance the change journey. This approach is humanizing, engaging, and results in the belief in a higher purpose that permeates throughout the organization while at the same time achieves outcomes that are far greater than one person's single contribution. Patwell's framework is effective in: - creating a shared vision that compels people to be engaged and involved in the change journey; - developing internal leaders and strong, cohesive and aligned teams to lead, manage and support the changes; and - developing strategies to effectively lead, manage and evaluate the human side of change. At the core of the framework are the Use-of-Self principles applied to the change process as seen through interviews with 24 multi-generational emerging, current and long-service leaders who explain why Use-of-Self remains a key element in successfully leading and managing change. The book also includes practical tools to help leaders and managers across the globe address change leadership challenges. Of special note is a two-year case study of the Senior Leadership Team in the City of Ottawa who led a significant city-wide culture shift using the framework.


Author : Jean Claude Larreche
Publisher : Pearson UK
Release : 2013-10-03
Page : 304
Category : Business & Economics
ISBN 13 : 0273747274
Description :


One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.


Author : Roger Burke Dooley
Publisher : Houghton Mifflin Harcourt P
Release : 1981
Page : 648
Category : Motion pictures
ISBN 13 :
Description :


Discusses the films, the genres and trends, the stars and studios, the directors and the myths that contributed to American's daydreams during the period 1930-1939.


Author : William Duggan
Publisher : Columbia University Press
Release : 2014-09-02
Page : 176
Category : Business & Economics
ISBN 13 : 0231160534
Description :


William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.


Author : Nicholas LaRusso
Barbara Spurrier
Publisher : McGraw Hill Professional
Release : 2014-09-19
Page : 288
Category : Business & Economics
ISBN 13 : 0071838678
Description :


The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo Clinic A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly--or as famously--as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that’s made Mayo Clinic one of the most respected and successful organizations in the world. This essential must-have guide shows you how to: Inspire and ignite trailblazing innovation in your workplace Design a new business model that’s creative, collaborative, and sustainable Apply the traditional scientific method to the latest innovations in "design thinking" Build a customized toolkit of the best practices, project portfolios, and strategies Increase your innovation capacity--and watch how quickly you succeed These field-tested techniques grew out of the health care industry but are designed to work with any complex organization. Written by three Mayo Clinic Center for Innovation insiders--Dr. Nicholas LaRusso, Barbara Spurrier, and Dr. Gianrico Farrugia--the book offers a wealth of transformative ideas and strategies. The concise, easy-to-implement methods can help jump-start your employees' creative potential, involve them in the collaborative process, and pave the way to the future of sustainable innovation. You get step-by-step advice on building leadership teams, accelerator platforms for speeding up results, and fascinating case studies of innovation in action from the files of the Mayo Clinic Center for Innovation. In today's fast-moving world, it's innovation that drives success. This book gives you the keys. ADVANCE PRAISE FOR THINK BIG, START SMALL, MOVE FAST: "Truly great organizations do not just achieve great results; they are also relentless in the pursuit of continual improvement. This book offers both methods and motivation to leaders in any industry who understand that the pursuit of excellence is never-ending." -- Donald Berwick, M.D., MPP, President Emeritus and Senior Fellow, Institute for Healthcare Improvement "Do you want your organization to deliver a shockingly better customer experience? Here is Mayo's method that transformed the patient experience by making innovation systemic, the human side of innovation." -- Scott Cook, Cofounder and Chairman of the Executive Committee, Intuit "A powerful set of actionable, yet importantly nonprescriptive, principles for transformative change that will inspire and challenge all of us to reenvision a system that delivers health, not just care, for all our patients." -- Rebecca Onie, Cofounder and CEO, Health Leads "This book should serve both as a how-to guide for medical professionals and an inspiration for other innovators all over the country." -- T. R. Reid, reporter and author of The Healing of America "Powerful insight on how to deliver meaningful innovations time and again." -- Frans van Houten, CEO, Royal Philips "Leaders who seek to accelerate new innovation competencies can benefit from this hands-on guide." -- Sarah Miller Caldicott, great grandniece of Thomas Edison, and CEO, Power Patterns of Innovation "Read this book. . . . Copy its practices. It will save you years of misery and missteps as you build your own innovation revolution." -- Larry Keeley, Cofounder, Doblin Inc., and Director, Deloitte Consulting LLP


Author : Frank Sesno
Publisher : AMACOM
Release : 2017-01-11
Page : 256
Category : Business & Economics
ISBN 13 : 0814436722
Description :


What hidden skill links successful people in all walks of life--across cultures, industries, generations . . . all of time? The answer is surprisingly simple: they know how to ask the right questions at the right time. Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. The right question can provide for us not only the answer we need right then but also the ones we’ll need tomorrow. Emmy award–winning journalist and media expert Frank Sesno wants to teach you how to question others in a methodical, intentional way so that you can find the same success that others have found by mastering this simple skill. From the author’s illuminating interviews that he has included in the book, you will learn:• How the Gates Foundation used strategic questions to plan its battle against malaria• How turnaround expert Steve Miller uses diagnostic questions to get to the heart of a company's problems• How creative questions animated a couple of techie dreamers to brainstorm Uber • How journalist Anderson Cooper uses confrontational questions to hold people accountableThroughout Ask More, you’ll explore all different types of inquiries--from questions that cement relationships, to those that will help you plan for the future. By the end, you’ll know what to ask and when, what you should listen for, and what you can expect as the outcome.


Author : Rana Florida
Publisher : McGraw Hill Professional
Release : 2013-09-13
Page : 240
Category : Business & Economics
ISBN 13 : 0071827226
Description :


The 7 Key Principles to achieving YOUR business and life goals What could a graffiti artist, eminent neurologist, star athlete, celebrity chef, fashion designer, rocket scientist, and Grammy Award–winning musician possibly have in common? In this groundbreaking new book, Rana Florida shares their formula, giving you the tools to achieve unimaginable success in work and life. Upgrade gathers the best practices, not just from CEOs and business executives but from entrepreneurs, innovative thinkers, and creative leaders. Upgrade includes interviews with Sir Ken Robinson, Dan Pink, Mark Cuban, Andre Agassi, Kenny Scharf, Zaha Hadid, Governor Martin O’Malley, Tory Burch, Tim Brown, and many other leading figures. Despite this cast’s vastly different backgrounds and skills, Florida’s research concludes that there are seven key principles to achieving your business and life goals: Envision the future Find your passion Get creative Design your time Collaborate Take risks Embrace failure Unfortunately, this is exactly what the majority of us don’t do. Instead of developing a real strategy to upgrade and optimize our lives, too many of us just slog through life in a state of “managed dissatisfaction.” But it’s never too late to envision an entirely different future—or to actively upgrade your life. It’s not about finding more time, money, or resources. Anyone can do it. This smart and entertaining guide delves deep into each principle, giving you the insights, tools, and inspiration to take your life from ordinary to extraordinary. Praise for Upgrade “Why ride in coach, when you can upgrade? A must-read for a better journey through life.” Don Tapscott, bestselling author, Wikinomics and Grown Up Digital “Upgrade is an a-ha book that will change how you look at life’s challenges and give you tools to upgrade your life.” Touré, cohost of MSNBC’s The Cycle “Read Upgrade for its stories, examples, and strategies and get ready to live the life you always wanted.” Frank Toskan, founder, M.A.C. Cosmetics “Creative and innovative strategies to upgrade your work and life, with seven simple principles.” Tony Hsieh, CEO, Zappos.com, Inc., and New York Times bestselling author of Delivering Happiness “Rana’s perspective on business and life is a fresh new take, breaking the traditional corporate mold. Upgrade is a must-read for anyone not buying into the conventional wisdom.” Ali Velshi, CNN Chief Business Correspondent; anchor, CNN-I World Business Today; and host, CNN Your Money “Upgrade welcomes you to take a fresh approach to everything you do to get the most out of work and life.” Nelly Furtado, Grammy Award–winning musician “If I’m going to listen to anyone’s good advice about how to improve my approach to work and life, it’s Rana’s.” Kate Betts, contributing editor, TIME, and columnist, The Daily Beast "Rana's voice is refreshing--as real as a memoir and a great vessel for this self-help and business book wrapped up in one easily-digestible package." Paper Magazine "A very interesting book." Business Learning Solutions


Author : John Hattie
Publisher : Routledge
Release : 2012-03-15
Page : 296
Category : Education
ISBN 13 : 1136592334
Description :


In November 2008, John Hattie’s ground-breaking book Visible Learning synthesised the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply the principles of Visible Learning to any classroom anywhere in the world. The author offers concise and user-friendly summaries of the most successful interventions and offers practical step-by-step guidance to the successful implementation of visible learning and visible teaching in the classroom. This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting learning and feedback during the lesson and post lesson follow up offers checklists, exercises, case studies and best practice scenarios to assist in raising achievement includes whole school checklists and advice for school leaders on facilitating visible learning in their institution now includes additional meta-analyses bringing the total cited within the research to over 900 comprehensively covers numerous areas of learning activity including pupil motivation, curriculum, meta-cognitive strategies, behaviour, teaching strategies, and classroom management. Visible Learning for Teachers is a must read for any student or teacher who wants an evidence based answer to the question; ‘how do we maximise achievement in our schools?’


Author : Mihir Desai
Publisher : Harvard Business Press
Release : 2019-04-02
Page : 288
Category : Business & Economics
ISBN 13 : 1633696715
Description :


Based on a popular class taught by a Harvard Business School professor. If you're not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you'll need to make smart financial decisions and develop the confidence to clearly communicate those decisions to others. In How Finance Works, Mihir Desai--a professor at Harvard Business School and author of The Wisdom of Finance--guides you into the complex but endlessly fascinating world of finance, demystifying it in the process. Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Professor Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works. These include: How different financial levers can affect a company's performance The different ways in which companies fund their operations and investments Why finance is more concerned with cash flow than profits How value is created, measured, and maximized The importance of capital markets in helping companies grow Whether you're a student or a manager, an aspiring CFO or an entrepreneur, How Finance Works is the colorful and interactive guide you need to help you start thinking more deeply about the numbers.


Author : Laura Patterson
Publisher : Violetear Press
Release : 2020-01-28
Page : 228
Category : Business & Economics
ISBN 13 : 9780971008625
Description :


In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.


Author : Naomi Klein
Publisher : Knopf Canada
Release : 2014-09-16
Page : 352
Category : Political Science
ISBN 13 : 0307402029
Description :


WINNER 2014 – Hilary Weston Writers’ Trust Prize for Non-Fiction Forget everything you think you know about global warming. The really inconvenient truth is that it’s not about carbon—it’s about capitalism. The convenient truth is that we can seize this existential crisis to transform our failed system and build something radically better. In her most provocative book yet, Naomi Klein, author of the global bestsellers The Shock Doctrine and No Logo, tackles the most profound threat humanity has ever faced: the war our economic model is waging against life on earth. Klein exposes the myths that are clouding the climate debate. We have been told the market will save us, when in fact the addiction to profit and growth is digging us in deeper every day. We have been told it’s impossible to get off fossil fuels when in fact we know exactly how to do it—it just requires breaking every rule in the “free-market” playbook: reining in corporate power, rebuilding local economies and reclaiming our democracies. We have also been told that humanity is too greedy and selfish to rise to this challenge. In fact, all around the world, the fight back is already succeeding in ways both surprising and inspiring. Climate change, Klein argues, is a civilizational wake-up call, a powerful message delivered in the language of fires, floods, storms and droughts. Confronting it is no longer about changing the light bulbs. It’s about changing the world—before the world changes so drastically that no one is safe. Either we leap—or we sink. Once a decade, Naomi Klein writes a book that redefines its era. No Logo did so for globalization. The Shock Doctrine changed the way we think about austerity. This Changes Everything is about to upend the debate about the stormy era already upon us.