Global Luxury Trends Download Ebook PDF Epub Online

Author : Jonas Hoffmann
Ivan Coste-Manière
Publisher : Palgrave Macmillan
Release : 2012-12-04
Page : 263
Category : Business & Economics
ISBN 13 : 1137287381
Description :


Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring? The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.


Author : U. Okonkwo
Publisher : Springer
Release : 2016-01-18
Page : 352
Category : Business & Economics
ISBN 13 : 0230590888
Description :


This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.


Author : Gestalten
Highsnobiety
Publisher : Die Gestalten Verlag-DGV
Release : 2019-09-15
Page : 320
Category : Design
ISBN 13 : 9783899559835
Description :


21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.


Author : C. Diniz
Publisher : Springer
Release : 2014-06-12
Page : 181
Category : Business & Economics
ISBN 13 : 113743256X
Description :


The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.


Author : Jean-Noël Kapferer
Vincent Bastien
Publisher : Kogan Page Publishers
Release : 2012-09-03
Page : 408
Category : Business & Economics
ISBN 13 : 0749464925
Description :


The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.


Author : Wided Batat
Publisher : SAGE
Release : 2019-04-29
Page : 280
Category : Business & Economics
ISBN 13 : 1526483564
Description :


The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.


Author : Tse-tung Mao
Zedong Mao
Publisher : China Books
Release : 1990
Page : 311
Category : History
ISBN 13 : 9780835123884
Description :



Author : John Armitage
Publisher : Edinburgh University Press
Release : 2016-04-18
Page : 242
Category : Art
ISBN 13 : 1474402623
Description :


Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.


Author : Tsan-Ming Choi
Bin Shen
Publisher : Springer
Release : 2016-11-26
Page : 200
Category : Business & Economics
ISBN 13 : 9811029768
Description :


Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.


Author : PAMELA N. DANZIGER
Publisher :
Release : 2018
Page :
Category :
ISBN 13 : 9781941688588
Description :



Author : Ashok Som
Christian Blanckaert
Publisher : John Wiley & Sons
Release : 2015-03-30
Page : 432
Category : Business & Economics
ISBN 13 : 0470830026
Description :


A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.


Author : Roland Conrady
David Ruetz
Publisher : Springer Nature
Release : 2020-10-31
Page : 323
Category : Business & Economics
ISBN 13 : 3030598934
Description :


Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.


Author : Byoungho Jin
Elena Cedrola
Publisher : Springer
Release : 2016-06-28
Page : 142
Category : Business & Economics
ISBN 13 : 1137523379
Description :


The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.


Author : G. Atwal
D. Bryson
Publisher : Palgrave Macmillan
Release : 2014-03-07
Page : 214
Category : Business & Economics
ISBN 13 : 9781349461080
Description :


This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.


Author : Jonas Hoffmann
Laurent Lecamp
Publisher : Springer
Release : 2015-07-26
Page : 252
Category : Business & Economics
ISBN 13 : 1137481463
Description :


In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.


Author : J. Hoffmann
I. Coste-Manière
Publisher : Springer
Release : 2016-01-05
Page : 205
Category : Business & Economics
ISBN 13 : 0230361544
Description :


Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.


Author : Byoungho Jin
Elena Cedrola
Publisher : Springer
Release : 2017-04-26
Page : 188
Category : Business & Economics
ISBN 13 : 1137523433
Description :


This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.


Author : Glyn Atwal
Douglas Bryson
Publisher : Palgrave Macmillan
Release : 2017-07-10
Page : 256
Category : Business & Economics
ISBN 13 : 9781137547132
Description :


This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.


Author : Miguel Angel Gardetti
Ana Laura Torres
Publisher : Routledge
Release : 2017-09-08
Page : 172
Category : Business & Economics
ISBN 13 : 1351287788
Description :


Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.


Author : Yvonne R. Masakowski
Publisher : Emerald Group Publishing
Release : 2020-07-15
Page : 216
Category : Computers
ISBN 13 : 1789738113
Description :


Artificial Intelligence and Global Security: Future Trends, Threats and Considerations brings a much-needed perspective on the impact of the integration of Artificial Intelligence (AI) technologies in military affairs. Experts forecast that AI will shape future military operations in ways that will revolutionize warfare.