Guerrilla P R 2 0 Download Ebook PDF Epub Online

Author : Michael Levine
Publisher : Harper Collins
Release : 2009-10-06
Page : 368
Category : Business & Economics
ISBN 13 : 0061982865
Description :


The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.


Author : Susan C. Awe
Publisher : ABC-CLIO
Release : 2012-01
Page : 285
Category : Business & Economics
ISBN 13 : 1598847864
Description :


For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. * 400 unique evaluative descriptions of print and electronic resources for initial start-up, creating a business plan, management, marketing, personnel and HR, and competitive analysis * Screenshots of important and useful web pages * A glossary of relevant terms and acronyms * An index provides access by author, title, subject, and webpage


Author : Michael Levine
Publisher : Harper Collins
Release : 2009-10-06
Page : 256
Category : Business & Economics
ISBN 13 : 006198356X
Description :


The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.


Author : Michael Levine
Publisher : Harper Collins
Release : 2009-10-06
Page : 368
Category : Business & Economics
ISBN 13 : 0061982865
Description :


The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.


Author : Michael Levine
Publisher : McGraw Hill Professional
Release : 2003-02-11
Page : 281
Category : Business & Economics
ISBN 13 : 9780071382328
Description :


Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.


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Publisher :
Release : 2008
Page :
Category : American literature
ISBN 13 :
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Author : Curtis G. Graham, MD, FACOG, FACS
Publisher : Xlibris Corporation
Release : 2014-11-22
Page : 334
Category :
ISBN 13 : 1499083394
Description :


The Wounded Physician Project is a fresh investigation into and the solution for the primary causes of private medical practice financial failure which today impacts not only the disintegration of private medical practice but also the overwhelming increasing attrition of physicians today. The root cause has been ignored completely by medical educators for a century in spite of knowing the importance of resolving this issue and the enormous value and benefits it provides for every practicing physician today. The complete elimination of these problems that all physicians in private medical practice have always had and now today is responsible for the frustration and deep disappointment over 50% of physicians have with their careers in medicine, can be resolved almost immediately. The implementation of some very critical educational elements into the medical school curriculums is the answer to this persistent egregious enigma that is far overdue and mandatory. The healthcare and medical profession are going through a revolution now that will not only destroy professional healthcare provider's careers but also will become the greatest impediment for quality medical care in our nation if the contents of this book are not heeded.


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Release : 1997
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Category : Audiobooks
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Release :
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Category : Terrorism
ISBN 13 :
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Author : Thomas Goodrich
Publisher : Stackpole Books
Release : 1998-11-01
Page : 192
Category : History
ISBN 13 : 0811745384
Description :


The first-ever biography of the perpetrator of the Centralia and Baxter Springs Massacres, as well as innumerable atrocities during the Civil War in the West.


Author : Kregg Hetherington
Publisher : Duke University Press
Release : 2011-09-14
Page : 296
Category : History
ISBN 13 : 082235036X
Description :


An ethnography exploring disagreements among Paraguayan peasants, government bureaucrats, and development experts about how state bureaucracy should function, what archival documents are for, and who gets to narrate the past.


Author : Jonathan Margolis
Patrick Garrigan
Publisher : John Wiley & Sons
Release : 2008-10-06
Page : 384
Category : Business & Economics
ISBN 13 : 0470289678
Description :


Describes what guerrilla marketing is and evaluates its pros and cons, along with information on such topics as creating a cohesive campaign, writing press releases, using street teams, creating events and experiences, and using nontraditional media.


Author : Jay Conrad Levinson
Publisher : Mariner Books
Release : 1993
Page : 327
Category : Advertising
ISBN 13 :
Description :


Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.


Author : Enda Ridge
Publisher : Morgan Kaufmann
Release : 2014-09-25
Page : 276
Category : Computers
ISBN 13 : 0128005033
Description :


Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is often limited. Despite these disruptions, a data science team must get off the ground fast and begin demonstrating value with traceable, tested work products. This is when you need Guerrilla Analytics. In this book, you will learn about: The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting. Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny. Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research. Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions. Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects


Author : Ian Lewis
Publisher : CRC Press
Release : 2000-02-09
Page : 264
Category : Performing Arts
ISBN 13 : 1136056106
Description :


The world of digital television means hundreds of channels, all trying to be different, all looking for product. But the overall international production spend has scarcely increased. Guerrilla TV shows how to make high quality programs at budget levels which were previously thought impossible, and how to make a living doing it. This book is about empowerment; about making things happen. It is packed full of ideas, inspiration and help. The author, an experienced director/producer/writer, provides an insight into the 'real world' of television program making today. He uses many examples of how different low budget programs have been handled successfully with very professional results. Guerrilla TV assumes that you are starting with little more than a desk and a telephone, in a world where everything has to be paid for. The mantra running throughout this book is: 'think before you spend'. Do not use money (of which you have very little) as a substitute for thought (which is free). And the other mantra: 'in the end, you don't save money by scrimping!' Read this book - take the advice offered and watch your career take off!


Author : David Carriere
Publisher : Glitterati
Release : 2008
Page : 144
Category : Business & Economics
ISBN 13 : 9780979338472
Description :


Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain a publicist yet wonder what they actually do, this book is informative for one and for all.


Author : Darin Jewell
Conrad Jones
Publisher : Thames River Press
Release : 2013-06-01
Page : 27
Category : Business & Economics
ISBN 13 : 0857280880
Description :


This ebook explains how to set up a blog and YouTube video to promote your book, and how to get the most out of both these marketing channels.


Author : Susan C. Awe
Publisher : Libraries Unlimited
Release : 2009-08-25
Page : 265
Category : Language Arts & Disciplines
ISBN 13 : 1598846957
Description :


This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. • Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website • Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur • A brief glossary defines international trade terms • A helpful index provides additional access points to information resources including authors, titles, and keywords • An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters • Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally


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Release : 1992
Page :
Category : Paperbacks
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Release : 2007
Page :
Category : Audiobooks
ISBN 13 :
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