Hooked Download Ebook PDF Epub Online

Author : Nir Eyal
Publisher : Penguin Canada
Release : 2014-11-04
Page : 256
Category : Business & Economics
ISBN 13 : 014319352X
Description :


How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.


Author : Nir Eyal
Publisher : Penguin
Release : 2014-11-04
Page : 256
Category : Business & Economics
ISBN 13 : 0698190661
Description :


Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.


Author : Nir Eyal
Publisher : Penguin UK
Release : 2014-11-04
Page : 256
Category : Business & Economics
ISBN 13 : 0241971853
Description :


Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather


Author : Nir Eyal
Ryan Hoover
Publisher : Portfolio
Release : 2014
Page : 242
Category : Business & Economics
ISBN 13 : 9781591847786
Description :


Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.


Author : Joe S. McIlhaney, Jr.
Freda McKissic Bush
Publisher : Moody Publishers
Release : 2008-08-01
Page : 176
Category : Family & Relationships
ISBN 13 : 9781575673981
Description :


Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.


Author : Michael Moss
Publisher : Signal
Release : 2013-02-26
Page : 352
Category : Business & Economics
ISBN 13 : 0771057091
Description :


From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."


Author : Gail Dufresne
Publisher : Ampry Publishing, LLC
Release : 2010
Page : 96
Category : Crafts & Hobbies
ISBN 13 : 1881982718
Description :


Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.


Author : Lonny Shavelson
Publisher : The New Press
Release : 2002-11-01
Page : 320
Category : Health & Fitness
ISBN 13 : 1565847792
Description :


A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.


Author : Janet Towell
Publisher :
Release : 2019-08-31
Page : 540
Category :
ISBN 13 : 9781524926823
Description :



Author : Catherine Greenman
Publisher : Delacorte Books for Young Readers
Release : 2011-08-09
Page : 288
Category : Young Adult Fiction
ISBN 13 : 0375898883
Description :


Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be.


Author : Nir Eyal
Publisher : BenBella Books
Release : 2019-09-10
Page : 273
Category : Business & Economics
ISBN 13 : 1948836785
Description :


"Indistractable provides a framework that will deliver the focus you need to get results.” —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind National Bestseller Winner of the Outstanding Works of Literature (OWL) Award Included in the Top 5 Best Personal Development Books of the Year by Audible Included in the Top 20 Best Business and Leadership Books of the Year by Amazon Featured in The Amazon Book Review Newsletter, January 2020 Goodreads Best Science & Technology of 2019 Finalist You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?” International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it What really drives human behavior and why “time management is pain management” Why your relationships (and your sex life) depend on you becoming indistractable How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.


Author : Sally Terry
Publisher : Amer Quilters Society
Release : 2008
Page : 79
Category : Crafts & Hobbies
ISBN 13 : 9781574329735
Description :


Try this innovative, free-motion technique for amazingly versatile, no-mark feathers. The motion of the 'hook' makes all the difference. Eliminates backtracking! It's fun, it's quick, it's easy, and the results are spectacular. With her trademark teaching style, Sally shows you exactly how you can accomplish beautiful machine-quilted feathers with ease.


Author : Christina Phillips
Publisher : Entangled: Scorched
Release : 2017-02-06
Page : 185
Category : Fiction
ISBN 13 : 1633758133
Description :


Zach... I like my sex dirty and disposable. I'm not into commitment or chicks who want more than one night. My brothers and club come first, second, and last. Until she walks into my life. Classy, rich, and so out of my league it's crazy. A week together should get her out of my system, but this good girl is so bad when we're all alone. I can't get enough of her. I don't do forever, but she's hooked me so bad that I don't ever want to let her go. Except there's no way a princess can live in my world, and I sure as hell won't live in hers... Each book in the Viking Bastards MC series is STANDALONE: * Hooked * Payback * Burned


Author : Joan Moshimer
Publisher : Stackpole Books
Release : 1991
Page : 178
Category : Crafts & Hobbies
ISBN 13 : 9780811730419
Description :


For many years Joan Moshimer has led the way in brilliant rug-hooking artistry. In Hooked on Cats she teaches beginning and experienced rug hookers to focus their creativity on the irresistible cat. Her detailed patterns and helpful hints will enable you to capture the bewitching grace and adorable expressions of felines in the rug-hooking medium. Book jacket.


Author : Jack Canfield
Mark Victor Hansen
Publisher : Chicken Soup for the Soul
Release : 2012-10-02
Page : 400
Category : Sports & Recreation
ISBN 13 : 9781611599022
Description :


With 101 family-oriented stories by hockey fans, hockey families and NHLers, this book will delight anyone who enjoys hockey, whether it's in the backyard, in school, or at the professional level. Chicken Soup for the Soul: Hooked on Hockey is full of fun, heartwarming and inspiring stories for hockey fans and families. Family-oriented stories from everyday hockey players and fans, as well as revealing personal stories from NHLers and hockey insiders, will captivate readers.


Author : Kate Meader
Publisher : Simon and Schuster
Release : 2018-05-07
Page : 384
Category : Fiction
ISBN 13 : 1501168576
Description :


The steamy Chicago Rebels series returns with this racy and sassy tale of embittered hearts, second chances, and going for the goal—on and off the ice. Violet Vasquez never met her biological father, so learning he left his beloved hockey franchise—the Chicago Rebels—to her is, well, unexpected. Flat broke and close to homeless, Violet is determined to make the most of this sudden opportunity. Except dear old dad set conditions that require she takes part in actually running the team with the half-sisters she barely knows. Working with these two strangers and overseeing a band of hockey-playing lugs is not on her agenda…until she lays eyes on the Rebels captain and knows she has to have him. Bren St. James has been labeled a lot of things: the Puck Prince, Lord of the Ice, Hell’s Highlander...but it’s the latest tag that’s making headlines: washed-up alcoholic has-been. This season, getting his life back on track and winning the Cup are his only goals. With no time for relationships—except the fractured ones he needs to rebuild with his beautiful daughters—he’s finding it increasingly hard to ignore sexy, all-up-in-his-beard Violet Vasquez. And when he finds himself in need of a nanny just as the playoffs are starting, he’s faced with a temptation he could so easily get hooked on. For two lost souls, there’s more on the line than just making the best of a bad situation… there might also be a shot at the biggest prize of all: love.


Author : Betty Hechtman
Publisher : Penguin
Release : 2008
Page : 280
Category : Fiction
ISBN 13 : 9780425221259
Description :


When Molly Pink, a bookstore event coordinator, is accused of murdering the leader of the weekly crochet group at Shedd & Royal Books and More, she, while unraveling the clues, decides to take up crocheting to catch the real killer. Original.


Author : Stephen P. Anderson
Publisher : Pearson Education
Release : 2011-06-13
Page : 240
Category : Computers
ISBN 13 : 0132118637
Description :


What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.


Author : Kim P. Werker
Publisher : Random House Digital, Inc.
Release : 2006
Page : 96
Category : Crafts & Hobbies
ISBN 13 : 9780823050925
Description :


Provides step-by-step instructions for creating various crochet projects, including pillows, scarves, belts, and purses.


Author : Holly Grigg-Spall
Publisher : John Hunt Publishing
Release : 2013
Page : 197
Category : Health & Fitness
ISBN 13 : 9781780996073
Description :


Sweetening The Pill questions the truth of all that we have come to believe about the birth control pill and asks whether, under the cover of liberation, hormonal contraceptives have oppressed women.