Impossible To Ignore Download Ebook PDF Epub Online

Author : Carmen Simon
Publisher : McGraw Hill Professional
Release : 2016-06-03
Page : 256
Category : Business & Economics
ISBN 13 : 1259584143
Description :


A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.


Author : Carmen Simon
Publisher : McGraw-Hill Education
Release : 2016-05-11
Page : 288
Category : Business & Economics
ISBN 13 : 9781259584138
Description :


A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.


Author :
Publisher :
Release : 2018
Page : 8
Category : Attention
ISBN 13 :
Description :



Author : Phil Simon
Publisher : John Wiley & Sons
Release : 2015-11-02
Page : 256
Category : Business & Economics
ISBN 13 : 1119217849
Description :


Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.


Author : Cal Newport
Publisher : Grand Central Publishing
Release : 2012-09-18
Page : 288
Category : Business & Economics
ISBN 13 : 1455509108
Description :


In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.


Author : Mick Ebeling
Publisher : Simon and Schuster
Release : 2017-02-07
Page : 272
Category : Biography & Autobiography
ISBN 13 : 1476782822
Description :


What if you discovered by accident that you could change the world? Mick Ebeling—a film producer by trade, optimist by nature—set out to perform a simple act of kindness that quickly turned into a lifelong mission. In the process he discovered that he could, indeed, change the world—and this fascinating new book shows how you can, too. On the cutting edge of the new “Maker Movement”—an outgrowth of the “hackers” of a decade ago—Mick Ebeling has found ways to create new, simple, do-it-yourself technologies to help people surmount seemingly impossible odds. With a bunch of nuts and bolts, a few jimmy-rigged web cameras and a coat hanger, he got a paralyzed artist drawing again; for less than a hundred bucks, he made prosthetic arms for a boy whose arms had been blown off in the war in Sudan. From the beginning, Ebeling has dreamed big, but that doesn’t mean his accomplishments have come easy. He’s had to deal with the little voice in his head we all recognize—the skeptical, disbelieving part that says, “Sorry, this ain’t happening.” Yet he found the courage to ignore that voice and move on. And believe. And get things done. The first result was the Eyewriter, which Time magazine called one of the “Top 50 Inventions of 2010,” a device that tracks eye movements and translates them into a cursor on a screen, then into paint on a canvas or a sculpture design. Later he travelled to the Sudan with the homemade prosthetic hand his team created and taught the locals to use the 3D printers—now every week another armless boy gets new working limbs and hands. Fascinating, inspiring, and bursting with optimism and new ideas, Not Impossible is a true testament to the power of determination. It will motivate you to accept the idea that all problems can be solved—and that you have the ability to change the world and make miracles happen.


Author : George Marshall
Publisher : Bloomsbury Publishing USA
Release : 2014-08-19
Page : 272
Category : Science
ISBN 13 : 1620401347
Description :


From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.


Author : Brian Reaves
Publisher : Createspace Independent Publishing Platform
Release : 2018-08-05
Page : 152
Category :
ISBN 13 : 9781723189128
Description :


Everyone faces difficult decisions in work and life; seemingly insurmountable obstacles and choices that appear unfair or unreasonable when thrust upon us. At the same time, there are those who never seem to give up no matter what and always find a way to come out on top. In many cases, success and failure can be traced back to a simple mindset: one that refuses to give up at the first barrier and says "It can be done when I find the way." When a magician wants to create a miracle onstage, that mindset is just the first step. Magicians don't always think of things like normal people would be miracles require miraculous thinking, and the ability to ignore the limitations of everyday life. Award-winning illusionist and author Brian Reaves is ready to pull back the curtain and let you in on the secrets that will show you how easy it may be to solve that "impossible" problem by thinking like a magician, ready to construct that next big illusion onstage. What if the impossible problem really isn't? And what if you are the one to finally solve it?


Author : Nick Gordon
Publisher : Bellwether Media
Release : 2009-01-01
Page : 24
Category : Juvenile Nonfiction
ISBN 13 : 1612117686
Description :


Machines with monster qualities build skyscrapers and ships, move mounds of earth, and stand out in any setting. See some of the largest and strongest machines out there in this series for beginning readers. Behold the mechanical beasts!


Author : Rachel Botsman
Publisher : PublicAffairs
Release : 2017-11-14
Page : 336
Category : Technology & Engineering
ISBN 13 : 1541773683
Description :


If you can't trust those in charge, who can you trust?From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust--far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history--with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust," a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship. If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape--and explores what's next for humanity.


Author : Kathy Lubar
Belle Linda Halpern
Publisher : Penguin
Release : 2004-10-14
Page : 304
Category : Business & Economics
ISBN 13 : 1101097582
Description :


BRING THE TECHNIQUES OF THE STAGE TO THE BOARDROOM. For more than a decade, Belle Linda Halpern and Kathy Lubar have applied the lessons and expertise they have learned as performing artists to the work of their company, The Ariel Group. Halpern and Lubar have helped tens of thousands of executives at major companies around the country and the globe, including General Electric, Mobil Oil, Capital One, and Deloitte. In Leadership Presence, they make their time-tested strategies available to everyone, from high-profile CEOs to young professionals seeking promotion. Their practical, proven approach will enable you to develop the skills necessary to inspire confidence, command respect, build credibility, and motivate others. Halpern and Lubar teach you: • How to handle tough situations with heightened confidence and flexibility • How to build your relationships to enhance collaboration and business development • How to express yourself dramatically and motivate others • How to integrate your personal values into communication to inspire others and become a more effective leader Learning the skills of the true performance experts, readers will understand why Leadership Presence is the key to dynamic and authentic leadership.


Author : Mateo Askaripour
Publisher : Houghton Mifflin Harcourt
Release : 2021-01-05
Page : 400
Category : Fiction
ISBN 13 : 0358380642
Description :


A New York Times Bestseller A Read with Jenna Today Show Book Club Pick! Longlisted for the Center for Fiction's First Novel Prize “Askaripour closes the deal on the first page of this mesmerizing novel, executing a high wire act full of verve and dark, comic energy.” —Colson Whitehead, author of The Nickel Boys “A hilarious, gleaming satire as radiant as its author. Askaripour has announced himself as a major talent of the school of Ralph Ellison, Paul Beatty, Fran Ross, and Ishmael Reed. Full of quick pacing, frenetic energy, absurd—yet spot on—twists and turns, and some of the funniest similes I’ve ever read, this novel is both balm and bomb.” —Nafissa Thompson-Spires, author of Heads of the Colored People For fans of Sorry to Bother You and The Wolf of Wall Street—a crackling, satirical debut novel about a young man given a shot at stardom as the lone Black salesman at a mysterious, cult-like, and wildly successful startup where nothing is as it seems. There’s nothing like a Black salesman on a mission. An unambitious twenty-two-year-old, Darren lives in a Bed-Stuy brownstone with his mother, who wants nothing more than to see him live up to his potential as the valedictorian of Bronx Science. But Darren is content working at Starbucks in the lobby of a Midtown office building, hanging out with his girlfriend, Soraya, and eating his mother’s home-cooked meals. All that changes when a chance encounter with Rhett Daniels, the silver-tongued CEO of Sumwun, NYC’s hottest tech startup, results in an exclusive invitation for Darren to join an elite sales team on the thirty-sixth floor. After enduring a “hell week” of training, Darren, the only Black person in the company, reimagines himself as “Buck,” a ruthless salesman unrecognizable to his friends and family. But when things turn tragic at home and Buck feels he’s hit rock bottom, he begins to hatch a plan to help young people of color infiltrate America’s sales force, setting off a chain of events that forever changes the game. Black Buck is a hilarious, razor-sharp skewering of America’s workforce; it is a propulsive, crackling debut that explores ambition and race, and makes way for a necessary new vision of the American dream.


Author : Margaret Heffernan
Publisher : Simon and Schuster
Release : 2011-02-03
Page : 400
Category : Self-Help
ISBN 13 : 1847377718
Description :


Fully revised and updated since its first publication in 2011 to encompass further appalling instances of wilful blindness: Grenfell Tower, Carillion, Harvey Weinstein, Windrush and many more ‘Entertaining and compellingly argued’ Sunday Times ‘A tour de force of brilliant insights’ Philip Zimbardo ‘A polemic against the dangers of docility and "groupthink" in every walk of life' Books of the Year, Financial Times ‘Writing in clear, flowing prose, Heffernan draws on psychological and neurological studies and interviews with executives, whistleblowers and white-collar criminals' New York Times 'An engaging read, packed with cautionary tales ... Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image – and, even better, she points the way out of the darkness' Daniel H. Pink, author of Drive and A Whole New Mind? Why, after every major accident and blunder, do we look back and ask, how could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistle blowers and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of wilful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures – even crimes against humanity. We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety and to protect prestige. It makes us feel good at first, with consequences we don’t see. But greater understanding leads to solutions, and Heffernan shows how – by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems – we can be more mindful of what's going on around us and be proactive instead of reactive.


Author : Victor O. Schwab
Publisher : Pickle Partners Publishing
Release : 2016-01-18
Page : 196
Category : Business & Economics
ISBN 13 : 178625798X
Description :


GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.


Author : Bessel A. Van der Kolk
Publisher :
Release : 2015
Page : 445
Category : Medical
ISBN 13 : 0143127748
Description :


An expert on traumatic stress outlines an approach to healing, explaining how traumatic stress affects brain processes and how to use innovative treatments to reactivate the mind's abilities to trust, engage others, and experience pleasure--


Author : Bjorn Lomborg
Publisher : Basic Books
Release : 2020-07-14
Page : 320
Category : Science
ISBN 13 : 1541647483
Description :


The New York Times-bestselling "skeptical environmentalist" argues that panic over climate change is causing more harm than good Hurricanes batter our coasts. Wildfires rage across the American West. Glaciers collapse in the Artic. Politicians, activists, and the media espouse a common message: climate change is destroying the planet, and we must take drastic action immediately to stop it. Children panic about their future, and adults wonder if it is even ethical to bring new life into the world. Enough, argues bestselling author Bjorn Lomborg. Climate change is real, but it's not the apocalyptic threat that we've been told it is. Projections of Earth's imminent demise are based on bad science and even worse economics. In panic, world leaders have committed to wildly expensive but largely ineffective policies that hamper growth and crowd out more pressing investments in human capital, from immunization to education. False Alarm will convince you that everything you think about climate change is wrong -- and points the way toward making the world a vastly better, if slightly warmer, place for us all.


Author : Laurie Halse Anderson
Publisher : Penguin
Release : 2019-03-12
Page : 304
Category : Young Adult Nonfiction
ISBN 13 : 0698195264
Description :


A New York Times bestseller and one of 2019's best-reviewed books, a poetic memoir and call to action from the award-winning author of Speak, Laurie Halse Anderson! Bestselling author Laurie Halse Anderson is known for the unflinching way she writes about, and advocates for, survivors of sexual assault. Now, inspired by her fans and enraged by how little in our culture has changed since her groundbreaking novel Speak was first published twenty years ago, she has written a poetry memoir that is as vulnerable as it is rallying, as timely as it is timeless. In free verse, Anderson shares reflections, rants, and calls to action woven between deeply personal stories from her life that she's never written about before. Described as "powerful," "captivating," and "essential" in the nine starred reviews it's received, this must-read memoir is being hailed as one of 2019's best books for teens and adults. A denouncement of our society's failures and a love letter to all the people with the courage to say #MeToo and #TimesUp, whether aloud, online, or only in their own hearts, SHOUT speaks truth to power in a loud, clear voice-- and once you hear it, it is impossible to ignore.


Author : A.S. King
Publisher : Knopf Books for Young Readers
Release : 2010-10-12
Page : 336
Category : Young Adult Fiction
ISBN 13 : 0375896171
Description :


Vera’s spent her whole life secretly in love with her best friend, Charlie Kahn. And over the years she’s kept a lot of his secrets. Even after he betrayed her. Even after he ruined everything. So when Charlie dies in dark circumstances, Vera knows a lot more than anyone—the kids at school, his family, even the police. But will she emerge to clear his name? Does she even want to? Edgy and gripping, Please Ignore Vera Dietz is an unforgettable novel: smart, funny, dramatic, and always surprising.


Author : Hillary Rodham Clinton
Publisher : Simon and Schuster
Release : 2004-04-19
Page : 567
Category : Biography & Autobiography
ISBN 13 : 9780743222259
Description :


The author chronicles her eight years as First Lady of the United States, looking back on her husband's two administrations, the challenges she faced during the period, the impeachment crisis, and her own political work.


Author : Ania Ahlborn
Publisher : Simon and Schuster
Release : 2017-02-07
Page : 384
Category : Fiction
ISBN 13 : 1476783802
Description :


An unforgettable horror novel from bestselling sensation Ania Ahlborn—hailed as a writer of “some of the most promising horror I’ve encountered in years” (New York Times bestselling author Seanan McGuire)—in which a small-town boy investigates the mysterious disappearance of his cousin and uncovers a terrifying secret kept hidden for years. Young Jude Brighton has been missing for three days, and while the search for him is in full swing in the small town of Deer Valley, Oregon, the locals are starting to lose hope. They’re well aware that the first forty-eight hours are critical and after that, the odds usually point to a worst-case scenario. And despite Stevie Clark’s youth, he knows that, too; he’s seen the cop shows. He knows what each ticking moment may mean for Jude, his cousin and best friend. That, and there was that boy, Max Larsen...the one from years ago, found dead after also disappearing under mysterious circumstances. And then there were the animals: pets gone missing out of yards. For years, the residents of Deer Valley have murmured about these unsolved crimes…and that a killer may still be lurking around their quiet town. Now, fear is reborn—and for Stevie, who is determined to find out what really happened to Jude, the awful truth may be too horrifying to imagine.