Influence Download Ebook PDF Epub Online

Author : Robert B Cialdini
Publisher : Harper Business
Release : 2021-05-04
Page : 592
Category :
ISBN 13 : 9780063136892
Description :


The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.


Author : Sara Shepard
Lilia Buckingham
Publisher : Delacorte Press
Release : 2021
Page : 368
Category : JUVENILE FICTION
ISBN 13 : 0593121538
Description :


After her family moves to Los Angeles, Delilah Rollins, already a minor Internet celebrity, plunges into the competitive and glamorous world of social media influencers, but can cosmetics and good lighting conceal cheating, manipulation, blackmail, and murder?


Author : Robert B. Cialdini, PhD
Publisher : HarperCollins
Release : 2021-05-04
Page : 592
Category : Self-Help
ISBN 13 : 0062937677
Description :


The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.


Author : Dale Carnegie
Publisher : Sristhi Publishers & Distributors
Release : 2020-10-12
Page : 272
Category : Self-Help
ISBN 13 : 8194790891
Description :


Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.


Author : Robert B. Cialdini
Publisher :
Release : 1985
Page : 302
Category : Influence (Psychology).
ISBN 13 :
Description :



Author : Mark Goulston
Dr. John Ullmen
Publisher : AMACOM
Release : 2013-01-02
Page : 256
Category : Business & Economics
ISBN 13 : 0814420168
Description :


Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others’ attention, motivate others to hear more, and add value with question and actions. When others sense they are being pushed--their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way? That out-of-date approach invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships. They simply won't work in our sophisticated, post-selling world. Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all. www.getrealinfluence.com


Author : Patt Denning
Jeannie Little
Publisher : Guilford Publications
Release : 2017-07-10
Page : 290
Category : Self-Help
ISBN 13 : 1462526799
Description :


"Just say no" just doesn't work for everyone. If you've tried to quit and failed, simply want to cut down, or wish to work toward sobriety gradually, join the many thousands of readers who have turned to this empathic, science-based resource--now thoroughly revised. A powerful alternative to abstinence-only treatments, harm reduction helps you set and meet your own goals for gaining control over alcohol and drugs. Step by step, the expert authors guide you to determine: *Which aspects of your habits may be harmful. *How to protect your safety and make informed choices. *What changes you would like to make. *How to put your intentions into action. *When it's time to seek help--and where to turn. Updated to reflect a decade's worth of research, the fully revised second edition is even more practical. It features additional vivid stories and concrete examples, engaging graphics, new worksheets (which you can download and print for repeated use), "Self-Reflection" boxes, and more. Mental health professionals, see also the authors' Practicing Harm Reduction Psychotherapy, Second Edition.


Author : Ruth Zimmerling
Publisher : Springer Science & Business Media
Release : 2005-07-19
Page : 303
Category : Education
ISBN 13 : 9781402029868
Description :


This book will be of interest to legal, political and other social theorists/philosophers. Unique in its topics as well as in its approach, the book takes substantial steps towards answering essential questions about political influence. It analyses the concepts of social, political and legal power with a view towards arriving at an adequate and theoretically relevant distinction between power and influence. This volume contains an extensive overview and critical assessment; explores the conceptual relationship between freedom and power; assesses the distinctions made in existing scholarship between power and influence; presents the author’s own proposal for a definition of influence as opposed to power; combines insights from political theory, legal philosophy and the general theory of norms; is densely argued, yet accessible to all interested readers without any prerequisite of special prior knowledge; is transparently structured, written in a clear style, avoiding social-scientific jargon and using ordinary language. "Exact but not exacting, this is a fine work of overview and analysis; it makes an excellent contribution to the literature on power and freedom." Philip Pettit, William Nelson Cromwell Professor of Politics, Princeton University "In this work, the author assumes the task of a ‘logical clean-up’ – an extremely valuable contribution to the promotion of scientific rigour and clarity in political scholarship." [This book] "gives the reader orientation in a conceptual jungle." [It is] "an excellent analysis of the relationships between normative and social power." Ernesto Garzón Valdés, Prof. em. of Legal Philosophy, President of The Tampere Club "A genuinely pioneering contribution insofar as the author – to my knowledge: for the first time ever – succeeds in giving a conceptually rather clear profile to a descriptive-analytic and normative understanding of the phenomenon of influence and in elucidating – again, by way of thorough and profound analysis – that this is much more than an academic glass-bead game, because our understanding of such essential normative foundations of political theory as freedom and equality is inextricably linked to the concepts of power and influence, and because this is the only way how we can come to see the fundamental obstacles to a coherent interpretation and institutional realization of the idea of the democratic Rechtsstaat." Rainer Schmalz-Bruns, Prof. of Political Theory, Darmstadt University of Technology


Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Release : 2019-09-05
Page : 224
Category : Business & Economics
ISBN 13 : 1472972007
Description :


Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.


Author : Jonah Berger
Publisher : Simon and Schuster
Release : 2017-06-20
Page : 272
Category : Business & Economics
ISBN 13 : 1476759731
Description :


Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.


Author : Robert Heath
Publisher : John Wiley & Sons
Release : 2012-04-09
Page : 260
Category : Psychology
ISBN 13 : 0470974885
Description :


Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.


Author : Robert Cialdini
Publisher : Simon and Schuster
Release : 2016-09-06
Page : 432
Category : Business & Economics
ISBN 13 : 1501109812
Description :


The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).


Author :
Publisher : PTS Professional
Release : 2010
Page : 354
Category : Interpersonal relations
ISBN 13 : 9675226803
Description :



Author :
Publisher : Cambridge University Press
Release : 2008
Page : 1799
Category :
ISBN 13 : 9783125179882
Description :



Author : Jonah Berger
Publisher : Simon and Schuster
Release : 2020-03-10
Page : 288
Category : Business & Economics
ISBN 13 : 1982108657
Description :


“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.


Author : James Robert Milam
Katherine Ketcham
Publisher : Bantam
Release : 2021
Page : 272
Category : Self-Help
ISBN 13 : 0593358228
Description :


The now-classic guide to alcoholism returns with new, enlightening research that confirms the revolutionary ideas first trailblazed by this book in a time when such theories were unheard of--now featuring a new foreword, new resources, and the same reliable insights and easy-to-read style. "This book is truly informative, powerful, and an invaluable resource on overcoming alcoholism."--Angela Diaz, M.D., Ph.D., M.P.H. Ten of millions of Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem that can be "cured" once the purported underlying psychological problems or moral failings of the alcoholic are addressed. Based on groundbreaking scientific research, Under the Influence examines the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the disease of alcoholism. You'll learn: * How to tell if someone you know is an alcoholic. * The progressive stages of alcoholism. * How to help an alcoholic into treatment and how to choose the right treatment program. * Why diet and nutritional therapy are essential elements of treatment. * Why frequently prescribed medications can be dangerous for alcoholics. * How to ensure a lasting recovery. An essential resource for anyone hoping to better understand the nature of alcoholism--whether you are looking to support a loved one or learning how to best care for yourself--it's no wonder this innovative work has been hailed as "the best book ever written on alcoholism" (AA Beyond Belief). This special updated edition of Under the Influence will continue to earn its standing as a classic in the alcoholism field for years to come.


Author : James J. F. Forest
Publisher : Praeger
Release : 2009
Page : 392
Category : Political Science
ISBN 13 :
Description :


This important work, edited by an expert on terrorism, focuses on the 21st-century struggle for strategic influence and ways in which states can neutralize the role of new media in spreading terrorist propaganda.


Author : David R. Bernstein
Publisher : Createspace Independent Publishing Platform
Release : 2016-08-15
Page : 288
Category :
ISBN 13 : 9781536927818
Description :


The power to "Push" can alter reality. This ability makes seventeen-year-old Kaylin a high-value target. Thirty years after greed and corruption tore American society a∂ relentless sector groups recruit powerful youths, often by force, to mold the populace to expand their reach. Kaylin has been on the run, hiding her untapped abilities for six years, but rescuing a mysterious young man risks exposing the depths of her power. Life has never been easy, but fighting back is even harder. This harsh, new world will no longer allow her to remain hidden.


Author : Otto Lerbinger
Albert J. Sullivan
Publisher :
Release : 1965
Page : 513
Category : Public relations
ISBN 13 :
Description :



Author : Robert H. Frank
Publisher : Princeton University Press
Release : 2020-01-28
Page : 312
Category : Business & Economics
ISBN 13 : 0691198829
Description :


From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.