Inside Content Marketing Download Ebook PDF Epub Online

Author : Theresa Cramer
Publisher : Information Today
Release : 2016-05-01
Page : 208
Category : Business & Economics
ISBN 13 : 9781937290061
Description :


Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance--drawn largely from incisive profiles and interviews with successful content marketers--demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging, perceptive, and our editors' pick as this year's must-read business title for anyone who is determined to make it in content marketing and thrive in the Age of Brand Journalism.


Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2013-09-27
Page : 352
Category : Business & Economics
ISBN 13 : 0071819916
Description :


Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.


Author : Stephen Gamble
Publisher : John Wiley & Sons
Release : 2016-04-18
Page : 368
Category : Business & Economics
ISBN 13 : 1119157439
Description :


Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.


Author : Nicholas Papagiannis
Publisher : John Wiley & Sons
Release : 2020-02-26
Page : 336
Category : Social Science
ISBN 13 : 1119628857
Description :


Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!


Author : Lee Odden
Publisher : John Wiley & Sons
Release : 2012-04-17
Page : 256
Category : Business & Economics
ISBN 13 : 1118167775
Description :


Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.


Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2015-09-04
Page : 256
Category : Business & Economics
ISBN 13 : 1259589668
Description :


The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.


Author : Bhavik Sarkhedi
Publisher : Bhavik Sarkhedi
Release : 2017-04-18
Page : 17
Category : Computers
ISBN 13 :
Description :


While talking about the digital marketing, we cannot ignore the content marketing. Content has become an indispensable part of the digital marketing. And it is not only the content that is created for the advertisements, but the articles and blogs are also a part of it.


Author : Andy Bull
Publisher : Routledge
Release : 2013-06-26
Page : 288
Category : Social Science
ISBN 13 : 1136185984
Description :


Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.


Author : Marcus Sheridan
Publisher : John Wiley & Sons
Release : 2019-08-06
Page : 352
Category : Business & Economics
ISBN 13 : 1119610141
Description :


The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.


Author : Donald Miller
Publisher : HarperCollins Leadership
Release : 2017-10-10
Page : 240
Category : Business & Economics
ISBN 13 : 0718033337
Description :


New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


Author : Joe Pulizzi
Robert Rose
Publisher : McGraw Hill Professional
Release : 2017-09-08
Page : 272
Category : Business & Economics
ISBN 13 : 1260026434
Description :


Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.


Author : Daniel Daines-Hutt
Publisher :
Release : 2019-10-03
Page : 444
Category :
ISBN 13 : 9781697204575
Description :


Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it-No more anxiety-No more feeling like somethings missing-Yes to more traffic-Yes to conversions-Yes to more sales (and letting your content sell for you)Heck... yes to writing less often, but driving real resultsWhat if you could run traffic to a single page, and get sales?That's what the paid ad guys doThey know how people work, and how to get them to take actionThey understand human psychology and how to structure messages to get their goalIt's good, but when the ad turns off?...the sales stopBut what if you could take those same principles, and apply them to your content marketing?To create content that attracts?That moves people?That drives them to take an action?That continues to get traffic, and be an asset years after your wrote it?Content so good you can get off the content hamster wheel and still make sales?In this book we walk you through the exact same strategy that we use for our OWN marketingWe cover: -The 3 part content strategy to create content to attract your audience, automate your sales and scale with traffic systems(It's how we've not written an article for 10 months, but our traffic grows daily)- A plug and play content planning process, to connect the dots and drive more sales-The 3 types of salesperson, and how to become the most powerful version using advanced sales psychology-How to plant your flag and be seen as an authority in your space, with just your first few articles-The 4 traffic systems you need to leverage to grow your business effectively with content-The 9 content archetypes you'll ever use-How to create 'pre-frame' sales content to automate your sales process-How to write high value how to guides that convert readers into subscribers-How to create kick ass case studies using the same template that generated us $3 Million in client requests in 2 weeks-How to repackage your readers success into 3rd party referrals to convert skeptics-How to use the 'Red Carpet Effect' to get the attention of major influencers, and be seen as their peer-How to build your own 'Big Mac' and stand out in your space-How to capture those last minute window shoppers and convert them to your offer-How to create a REAL Ultimate Guide that can grow your audience, authority and SEO rankings-How to create high value Data backed guides to get HUGE amounts of backlinks-How to find content topics, research your audience, go behind the scenes with competitors and have enough topics to last you for years-A step by step writing and editing process to get your content complete, and stand out-The 9 viral triggers that make the best performing content online-How to get past the major roadblocks that stop first time and even experienced writers-How to write a '30 minute' first draft-How to edit for the 4 major goals-How to improve your contents layout and your audiences perception of value-How to pull them in, connect emotionally, and get them to take action-How to convert more readers into leads than ever before (And the method we use to get between 17-83% of our readers into subscribers)-How to help the Google gods understand your articles, so you can finally rank-The 2 sides of content marketing, and what you need to do-How a single article is worth $200k per year, and what it means in terms of your own strategy-How to Amplify your message to get new readers, on automation, without any new contentNot only that?But we also included an added Audio Bonus so you can listen and learn, at home or on your commute!Are you ready to start getting more from your content?To finally have it work for you?Then lets get started!Scroll back up and click 'Buy Now'


Author : Gini Dietrich
Geoff Livingston
Publisher : Que Publishing
Release : 2012-04-24
Page : 224
Category : Business & Economics
ISBN 13 : 0132939541
Description :


Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers


Author : Jeffrey Dobkin
Michelle Axelrod
Publisher : Danielle Adams Publishing
Release : 1998
Page : 266
Category : Business & Economics
ISBN 13 : 0964287935
Description :


With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.


Author : Joy Renkins
Publisher : Lulu Press, Inc
Release : 2017-01-17
Page :
Category : Business & Economics
ISBN 13 : 1326921142
Description :


Content Marketing is essentially writing and distributing short articles to a number of outlets, including article repositories, which are also called article directory sites and article banks, forums, and newsletter publishers. Article promotion is one of the most reliable types of marketing that one may do - it is also among the least expensive methods to market a business. Actually , it can even be free, costing you nothing more than your time and effort.


Author : Ann Handley
Publisher : John Wiley & Sons
Release : 2014-09-15
Page : 320
Category : Business & Economics
ISBN 13 : 1118905555
Description :


Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.


Author : Austin Denison
Publisher :
Release : 2020-09-18
Page : 331
Category :
ISBN 13 :
Description :


Content Marketing: What in the world is it?! And more importantly, How can you make content marketing work for you and your brand? Since the rise of the internet, digital marketing has been the go-to for, not only creating a brand name, but also a brand culture and following. You can't ignore it. It is the largest business opportunity available with modern technology. However, and especially in today's cyberspace, there's a catch. As the internet becomes more and more saturated with content-competition (con-petition), and as consumers become more and more selective due to "content shock," brands nowadays are having to re-evaluate their content marketing strategies. That is, of course, if a content marketing strategy was in use in the first place! If you are ready to quit questioning whether content marketing can work for you and your business, as well as HOW to make it work, Kickass Content Marketing is the book for you. Kickass Content Marketing is an easy-to-read marketing powerhouse that is packed with content marketing ideas, principles, and years of expertise, bundled up into a single, profoundly simple and actionable, plan. Inside this manuscript, you will learn how to: Determine if content marketing/digital marketing will benefit you from the get-go. Define content objectives for your unique business needs. Choose the best formats for your content. Create an effective content creation strategy. Formulate a budget for your content creation. Market your content for the digital world. Choose relevant and informative content metrics. Learn when to measure vs. monitor your content metrics. Create content with good structure and storytelling. and oh, so much more! You'll also receive a FREE White-page Content Marketing Checklist to aid you along in the book and help you better map out your ideas! Essentially, this content marketing book is for the person who needs to know all the basics about starting (and maintaining) a profitable content creation journey and gathering a loyal audience around your brand's message! If that sounds like you, and if you are ready for the opportunities that come along with becoming an influencer in your niche, then you'd love Kickass Content Marketing! Take your brand to the next level with some Kickass Content Marketing! Grab It Now!


Author : Detlev Zwick
Julien Cayla
Publisher : OUP Oxford
Release : 2011-02-24
Page : 376
Category : Business & Economics
ISBN 13 : 0191647934
Description :


The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.


Author : Abhishek Tiwari
Publisher : Abhishek Tiwari
Release : 2020-11-04
Page : 27
Category : Business & Economics
ISBN 13 :
Description :


Content Marketing: A Step by Step Guide (2020) is a book for people who want to develop an excellent marketing strategy to scale their brand, blog in 2020 & beyond. This book covers 15 super actionable strategies with lots of examples & industry stats that will help you in getting a deeper understanding of every concept. So, if you are someone who's looking to level up your marketing game then this book is definitely for you.


Author : Michael S. Hyatt
Publisher : Thomas Nelson Inc
Release : 2012
Page : 261
Category : Business & Economics
ISBN 13 : 159555503X
Description :


Discusses how to create a platform and build an audience using social media technologies.