Introduction To Mass Communication Download Ebook PDF Epub Online

Author : Stanley J. Baran
Publisher : McGraw-Hill Humanities Social
Release : 2003
Page : 560
Category : Social Science
ISBN 13 : 9780072917376
Description :


This text makes explicit what has been implicit for so long: that media literacy skills can and should be taught directly and that, as we travel through the 21st century, media literacy is an essential survival skill for everyone in our society.... This text takes the position that media, audiences, and culture develop and evolve in concert. -Pref.


Author : J. Black
J. Bryant
Publisher : WCB/McGraw-Hill
Release : 1992-01
Page :
Category :
ISBN 13 : 9780697133915
Description :



Author : Jay Black
Jennings Bryant
Publisher : WCB/McGraw-Hill
Release : 1992
Page : 646
Category : Communication
ISBN 13 : 9780697085894
Description :



Author : Stanley Baran
Publisher : McGraw-Hill Education
Release : 2013-01-16
Page : 464
Category : Social Science
ISBN 13 : 9780073526218
Description :


Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.


Author : Stanley J. Baran
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Release : 2007
Page : 516
Category : Social Science
ISBN 13 : 9780073302713
Description :


This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!


Author : Richard Campbell
Christopher R. Martin
Publisher : Macmillan
Release : 2011-02-23
Page : 616
Category : Language Arts & Disciplines
ISBN 13 : 0312644655
Description :


It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.


Author : Stanley Baran
Publisher :
Release : 2019-11-17
Page :
Category : Mass media
ISBN 13 : 9781260570861
Description :


"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--


Author : George R. Rodman
Publisher : Addison-Wesley Longman
Release : 2001
Page : 530
Category : Language Arts & Disciplines
ISBN 13 :
Description :


Making Sense of Media by George Rodman is a dynamic new text for the introductory mass communication course. This text's unique narrative approach helps students understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. The history/industry/controversy framework not only provides an engaging narrative that students will enjoy reading, but it creates a clear, consistent structure that enables students to truly master chapter material. The framework also allows the integration of many important content areas throughout the text—such as new technology, globalization, diversity, convergence, and conglomeration—rather than isolating them in a box or separate chapters. In this exciting new text an engaging narrative combines with balanced, current coverage of all major media to help students make sense of their media experiences.


Author : John Vernon Pavlik
Shawn McIntosh
Publisher : Allyn & Bacon
Release : 2004
Page : 563
Category : Social Science
ISBN 13 :
Description :


Mass communication and its digital transformation - Media literacy and ethics - Books, newspapers, and magazines - Photography and movies - Music recordings, radio, and television - Digital media : online and ubiquitous - Storing, representing, and retrieving digital content - User interface : interacting with digital content - Bringing the masses to mass communication : distribution of digital content - Journalism - Entertainment - Advertising and public relations - Media research and effects : from film to the Internet - Communication law and regulation in the digital age - Mass communication and politics in the digital age - Media and convergence : international perspectives.


Author : Ronald T. Farrar
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Release : 1995-09
Page : 416
Category : Social Science
ISBN 13 : 9780697173836
Description :


This textbook offers an introduction to mass communication. It includes an examination of the difficulties and progress of minorities and women in the mass media industry, and material covering the economic, cultural and political barriers to the free flow of information and ideas worldwide.


Author : Joshua Dickhaus
Publisher :
Release : 2017-08-08
Page : 346
Category :
ISBN 13 : 9781516556137
Description :


Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media. Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship. Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.


Author : Shawn McIntosh
Publisher : Oxford University Press, USA
Release : 2016-01
Page : 504
Category : Digital media
ISBN 13 : 9780190271510
Description :


Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.


Author : Stanley Baran
Publisher : McGraw-Hill Education
Release : 2016-01-11
Page : 448
Category : Language Arts & Disciplines
ISBN 13 : 9781259376504
Description :


In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.


Author : Jay Black
Frederick C. Whitney
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Release : 1988
Page : 610
Category : Mass media
ISBN 13 :
Description :


In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.


Author : Stanley Baran
Publisher : McGraw-Hill Education
Release : 2012-01-13
Page : 512
Category : Social Science
ISBN 13 : 9780077403898
Description :


Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.


Author : Finlay Webb
Publisher : Scientific e-Resources
Release : 2018-11-20
Page : 332
Category :
ISBN 13 : 1839472901
Description :


Mass communication is an inter-disciplined domain. It can't understand as stand alone subject, because it deals with society and culture at one hand and technology at the other. Thus this book was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. In recent times mass media has grown as a widespread industry which is working all over the world. Here in this book it is the sincere effort of the author to put the matter and facts, myths and realities all in a lucid manner. This book is designed keeping in view the average reader and beginners as well. This book will quench the thirst of knowledge in this field and it is the sincere hope of the author. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded. This book is created for the needs of students relating to the area of journalism and mass communication. As social contexts and milieus undergo changes and get increasingly complex, journalism too undergoes transformations, and gets ever more crucial to the running of a society. In such a scenario, it becomes imperative that one considers the import journalism carries, and how the issues and problems in it are central to how we perceive the world.


Author : Edwin Emery
Phillip H. Ault
Publisher :
Release : 1970
Page : 444
Category : Mass media
ISBN 13 :
Description :



Author : Richard Campbell
Christopher Martin
Publisher : Macmillan Higher Education
Release : 2019-01-08
Page : 608
Category : Language Arts & Disciplines
ISBN 13 : 1319104649
Description :


The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time--including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China's dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood's race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".?


Author : M. H. Syed
Publisher :
Release : 2006-01-01
Page : 304
Category : Mass media
ISBN 13 : 9788126124213
Description :


Mass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field.


Author : Ray Eldon Hiebert
Donald F. Ungurait
Publisher : New York : Longman
Release : 1979
Page : 536
Category : Communication
ISBN 13 :
Description :