Marketing Management Download Ebook PDF Epub Online

Author : Philip Kotler
Publisher : Pearson Education
Release : 2012
Page : 1022
Category : Business & Economics
ISBN 13 : 9780273743613
Description :


All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.


Author : Philip Kotler
Kevin Keller
Publisher : Pearson
Release : 2012-06-01
Page : 888
Category : Business & Economics
ISBN 13 : 9782744076237
Description :


La bible du marketing par des auteurs de renommée ! Cet ouvrage propose une approche pédagogique claire et logique avec des exercices et des cas variés et tient compte des avancées les plus récentes : marketing responsable, web, marketing expérientiel


Author : Michael D. Hutt
Thomas W. Speh
Publisher :
Release : 1992
Page : 749
Category : Endüstriyel Pazarlama- Yönetim
ISBN 13 :
Description :



Author : J. Paul Peter
Jr Donnelly, James
Publisher : McGraw-Hill/Irwin
Release : 2008-10-03
Page : 782
Category : Business & Economics
ISBN 13 :
Description :


Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.


Author : Christian Homburg
Sabine Kuester
Publisher : McGraw-Hill Europe
Release : 2012
Page : 641
Category : Business & Economics
ISBN 13 : 9780077146047
Description :


Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.


Author : Philippe Malaval
Christophe Bénaroya
Publisher : Springer Science & Business Media
Release : 2003-05-31
Page : 536
Category : Business & Economics
ISBN 13 : 9781402071515
Description :


Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.


Author : Ivna Reic
Publisher : Routledge
Release : 2016-09-19
Page : 292
Category : Business & Economics
ISBN 13 : 1136289798
Description :


This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.


Author : Geoffrey Lancaster
Lester Massingham
Publisher :
Release : 2017-08-29
Page : 464
Category : Marketing
ISBN 13 : 9781138038967
Description :


The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic


Author : Kiefer Lee
Steve Carter
Publisher : Oxford University Press
Release : 2012-03-29
Page : 578
Category : Business & Economics
ISBN 13 : 0199609705
Description :


'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.


Author : Chernev, Alexander
Publisher : Cerebellum Press
Release : 2015-09-01
Page : 234
Category : Business & Economics
ISBN 13 : 1936572338
Description :


Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.


Author : Paul Reynolds
Geoff Lancaster
Publisher : Routledge
Release : 2005-06-02
Page : 304
Category : Business & Economics
ISBN 13 : 1136386041
Description :


The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.


Author : Masaaki (Mike) Kotabe
Kristiaan Helsen
Publisher : Wiley Global Education
Release : 2020-05-07
Page :
Category : Business & Economics
ISBN 13 : 111963735X
Description :


The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.


Author : S. Soundaian
Publisher : MJP Publisher
Release : 2019-06-05
Page : 364
Category : Business & Economics
ISBN 13 :
Description :


Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies


Author : Montague Brown
Publisher : Jones & Bartlett Learning
Release : 1992
Page : 213
Category : Political Science
ISBN 13 : 9780834203020
Description :


This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.


Author : Edd Applegate
Art Johnsen
Publisher : Rowman & Littlefield
Release : 2007
Page : 217
Category : Business & Economics
ISBN 13 : 9780742538368
Description :


Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.


Author : Dave Sutton
Tom Klein
Publisher : John Wiley & Sons
Release : 2003-05-21
Page : 224
Category : Business & Economics
ISBN 13 : 9780471267720
Description :


Executives at Zyman Marketing Group introduce a new paradigm for marketing managers: Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. EMM helps move marketing from an art form to a science which produces real results for the company.


Author : George Tesar
Steven W. Anderson
Publisher : Routledge
Release : 2018-04-27
Page : 344
Category : Business & Economics
ISBN 13 : 135186484X
Description :


This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.


Author : A.V. Shukla
Publisher : Sarup & Sons
Release : 2004
Page : 98
Category : Marketing
ISBN 13 : 9788176254755
Description :



Author : Professor of Psychology Andrew Lock
Publisher : Psychology Press
Release : 2000
Page : 242
Category : Business & Economics
ISBN 13 : 9780415216692
Description :


This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.


Author : David Gilbert
Publisher : Ft Press
Release : 2003
Page : 457
Category : Business & Economics
ISBN 13 : 9780273655114
Description :


Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.