Mass Communication Download Ebook PDF Epub Online

Author : John Vivian
Publisher :
Release : 2013-07-29
Page : 456
Category : Communication
ISBN 13 : 9781292025230
Description :


People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.


Author : Mike Gasher
David Skinner
Publisher :
Release : 2013-05-02
Page : 416
Category :
ISBN 13 : 9780199009480
Description :


The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.


Author : Stanley Baran
Publisher : McGraw-Hill Education
Release : 2013-01-16
Page : 464
Category : Social Science
ISBN 13 : 9780073526218
Description :


Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.


Author : John Durham Peters
Peter Simonson
Publisher : Rowman & Littlefield
Release : 2004
Page : 530
Category : Language Arts & Disciplines
ISBN 13 : 9780742528390
Description :


This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.


Author : Joseph R Dominick
Publisher : McGraw-Hill Education
Release : 2012-03-02
Page : 496
Category : Performing Arts
ISBN 13 : 9780073526195
Description :


Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.


Author : Denis McQuail
Publisher : SAGE
Release : 2005-04-30
Page : 616
Category : Language Arts & Disciplines
ISBN 13 : 9781412903721
Description :


The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.


Author : Jason R. Detrani
Publisher : CRC Press
Release : 2016-04-19
Page : 314
Category : Technology & Engineering
ISBN 13 : 1466562587
Description :


Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.


Author : Rashmi Luthra
Publisher : EOLSS Publications
Release : 2009-05-12
Page : 388
Category :
ISBN 13 : 1905839715
Description :


Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.


Author : Denis McQuail
Publisher : SAGE
Release : 2010-02-28
Page : 632
Category : Social Science
ISBN 13 : 9781446244029
Description :


"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.


Author : Arthur Asa Berger
Publisher : SAGE
Release : 1995-07-05
Page : 208
Category : Language Arts & Disciplines
ISBN 13 : 9780803973572
Description :


This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.


Author : Festus Eribo
Enoh Tanjong
Publisher : Lexington Books
Release : 2002
Page : 168
Category : Political Science
ISBN 13 : 9780739103777
Description :


Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.


Author : Ralph E. Hanson
Publisher : SAGE Publications
Release : 2016-10-20
Page : 488
Category : Language Arts & Disciplines
ISBN 13 : 1506358578
Description :


Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.


Author : Melvin L. DeFleur
Margaret H. DeFleur
Publisher : Routledge
Release : 2016-01-08
Page : 400
Category : Language Arts & Disciplines
ISBN 13 : 1317346572
Description :


Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.


Author : Mark Allen Peterson
Publisher : Berghahn Books
Release : 2005
Page : 321
Category : Social Science
ISBN 13 : 9781571812780
Description :


Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.


Author : Ralph E. Hanson
Publisher : SAGE Publications
Release : 2018-11-15
Page : 528
Category : Language Arts & Disciplines
ISBN 13 : 1544332351
Description :


Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.


Author : Unesco. Department of Mass Communications
Publisher : Unesco
Release : 1957
Page : 60
Category : Communication
ISBN 13 :
Description :



Author : Richard Jackson Harris
Publisher : Psychology Press
Release : 2004
Page : 464
Category : Language Arts & Disciplines
ISBN 13 : 0805846603
Description :


With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates consequences for attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics--sex, violence, advertising--to less-studied topics, such as values, sports, and entertainment education. New chapters for the fourth edition cover: *children and media, examining children's prosocial television, advertising to children, and media literacy; *values and prosocial media, including family values, religion, social marketing, and entertainment-education programming; and *emotional media, including the effects of sports and music. New and updated material includes: *today's popular television shows; *the widespread use of the Internet; *changes brought about by telecommunications technology; *advertising on the Internet, in classrooms, and other unconventional places; *press coverage of the 2000 U.S. Presidential election and its aftermath; *stereotyping of mental illness and therapists; *male body-image media issues; *music, reflecting its increasing popularity and influence; and *effects of playing violent video games. An engaging, readable, and highly successful text, this classroom resource serves as an invaluable guide to the influences of media for courses on media and psychology, and media effects and processes.


Author : Tyler Miller
Publisher : Scientific e-Resources
Release : 2019-04-09
Page : 332
Category :
ISBN 13 : 1839472073
Description :


Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.


Author : Rohit Manglik
Publisher : EduGorilla
Release : 2020-07-02
Page : 251
Category :
ISBN 13 :
Description :


The University Grants Commission of India is a statutory body set up by the Government of India in accordance to the UGC Act 1956 under Ministry of Human Resource Development, and is charged with coordination, determination and maintenance of standard of higher education. The National Eligibility Test (NET), also known as UGC NET or NTA-UGC-NET, is the test for determining the eligibility for the post of Assistant Professor and or Junior Research Fellowship (JRF) award in Indian universities and colleges. This national level entrance exam is conducted twice every year in the month of June and December. Mass Communication and Journalism Post- Graduates usually opt the UGC NET Mass Communication and Journalism subject to pursue their career either as junior research fellows or professors or both. National Testing Agency (NTA) will conduct UGC NET exam for Assistant Professor and for junior research fellowship. The UGC NET test will consist of two papers, paper 1 and 2. Paper 1 remains common for all subjects and consists of questions from research, teaching & General Aptitude on the other hand paper 2 will consist of questions from only Mass Communication and Journalism subjects.


Author : David K. Perry
Publisher : Routledge
Release : 2001-11-01
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 1135645000
Description :


This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.