Monetizing Entertainment Download Ebook PDF Epub Online

Author : Larry Wacholtz
Publisher : Taylor & Francis
Release : 2016-11-03
Page : 622
Category : Music
ISBN 13 : 1317499468
Description :


Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.


Author : Ernst & Young
Publisher :
Release : 2010
Page : 48
Category : Consumer behavior
ISBN 13 :
Description :



Author : Jeffrey C. Ulin
Publisher : Routledge
Release : 2019-05-30
Page : 578
Category : Art
ISBN 13 : 1351136615
Description :


In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.


Author : Madhavan Ramanujam
Georg Tacke
Publisher : John Wiley & Sons
Release : 2016-05-02
Page : 256
Category : Business & Economics
ISBN 13 : 1119240883
Description :


Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.


Author : Jeff Ulin
Publisher : Taylor & Francis
Release : 2012-12-06
Page : 432
Category : Performing Arts
ISBN 13 : 113605765X
Description :


Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.


Author : World Intellectual Property Organization
Publisher : WIPO
Release : 2013-08
Page : 102
Category : Law
ISBN 13 : 9280524550
Description :


The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.


Author :
Publisher :
Release : 2006
Page :
Category : Commercial finance companies
ISBN 13 :
Description :



Author : David Carter
Publisher : Stanford University Press
Release : 2010-11-09
Page : 304
Category : Business & Economics
ISBN 13 : 0804776792
Description :


The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.


Author : Jeff Ulin
Publisher : CRC Press
Release : 2013-10-15
Page : 560
Category : Performing Arts
ISBN 13 : 1136070699
Description :


First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.


Author :
Publisher :
Release : 2003
Page :
Category : Motion picture industry
ISBN 13 :
Description :


The global newsletter of theatrical and post-theatrical rights and markets.


Author : Sierra Crane Murdoch
Publisher : Random House Trade Paperbacks
Release : 2021
Page : 400
Category : Social Science
ISBN 13 : 0399589171
Description :


"When Lissa Yellow Bird was released from prison in 2009, she found her home, the Fort Berthold Indian Reservation in North Dakota, transformed by the Bakken oil boom. In her absence, the landscape had been altered beyond recognition, her tribal government swayed by corporate interests, and her community burdened by a surge in violence and addiction. Three years later, when Lissa learned that a young white oil worker, Kristopher 'KC' Clarke, had disappeared from his reservation worksite, she became particularly concerned. No one knew where Clarke had gone, and no one but his mother was actively looking for him. Unfolding like a gritty mystery, Yellow Bird traces Lissa's steps as she obsessively hunts for clues to Clarke's disappearance. She navigates two worlds -- that of her own tribe, changed by its newfound wealth, and that of the non-Native oil workers, down on their luck, who have come to find work on the heels of the economic recession. Her pursuit becomes an effort at redemption -- an atonement for her own crimes and a reckoning with generations of trauma. Yellow Bird is both an exquisitely written, masterfully reported story about a search for justice and a remarkable portrait of a complex woman who is smart, funny, eloquent, compassionate, and -- when it serves her cause -- manipulative. Ultimately, it is a deep examination of the legacy of systematic violence inflicted on a tribal nation and a tale of extraordinary healing"--


Author : Andrew Roman Wells
Kathy Williams Chiang
Publisher : John Wiley & Sons
Release : 2017-03-13
Page : 368
Category : Business & Economics
ISBN 13 : 1119356245
Description :


Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.


Author : Harold L. Vogel
Publisher : Cambridge University Press
Release : 2007-04-23
Page :
Category : Business & Economics
ISBN 13 : 113946499X
Description :


In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.


Author : Damaris Valero
Publisher : J. Ross Publishing
Release : 2014-10-14
Page : 227
Category : Business & Economics
ISBN 13 : 1604270942
Description :


“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace.” —Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports Illustrated “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals is an immersive look at the elements of and players involved in a successful branded entertainment initiative. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. She clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.” (The full review can be seen in the July 2015 edition of TheJournal of Brand Strategy) —Stacy Jones, CEO Hollywood Branded Inc. “Evolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, Valero’s strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable.” —Margaret Gilmore, VP, Disney Interactive Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today’s world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined. This book provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn’t. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do’s and don’ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.


Author : Thomas Loftin
Publisher : Lof10 Productions
Release : 2018-10
Page : 150
Category : Business & Economics
ISBN 13 : 9780578209333
Description :


As a long time real estate investor and business owner, Mr. Thomas "TJ" Loftin (known as "TJ") spent a lot of time observing business and real estate trends and watched some major disruptions in both areas. Therefore, TJ decided to travel the country to closely monitor them. He came to the realization that in less than a decade most people will not be able to afford real estate ownership or even be able to start a business and own the building that it's in or possibly afford to rent the building. "We are raising the first generation of non-homeowners, and that's dangerous." So, TJ decided to write his first book, "Monetizing Gentrification" and created a tour traveling around the country giving presentations, trainings and coaching to better help those who would like to create a legacy.


Author : Gregory Bernstein
Publisher : CRC Press
Release : 2015-05-15
Page : 314
Category : Art
ISBN 13 : 1317680510
Description :


Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.


Author : David Craig
Stuart Cunningham
Publisher : NYU Press
Release : 2019-02-26
Page : 368
Category : Business & Economics
ISBN 13 : 1479846899
Description :


How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.


Author : Michael Redman
Publisher : Hal Leonard Corporation
Release : 2012-12-01
Page : 256
Category : Music
ISBN 13 : 1480337889
Description :


(Music Pro Guide Books & DVDs). The Best Jobs in the Music Industry is an essential career guide for those who love music and are exploring different areas of the music industry beyond the obvious performer route. Michael Redman boils down the job requirements, skill sets, potential revenue, longevity, benefits, and challenges of a variety of music careers both direct and indirect, spanning from performer to label executive to recording engineer and music producer. Each description of a job starts with a short summary designed to help you decide right off the bat whether this might be something you want to explore further, followed by the real stories, paths to success, and challenges you may confront all in the words of real pros. Read and learn from people who have lived the music industry, navigated it well, and been successful. Redman interviewed over 70 pros in the business, including Lee Sklar (sessions and touring musician), Damon Tedesco (scoring mixer), Brian Felsen (CD Baby CEO), Mike Boris (worldwide director of music for McCann), Louis Clark (MTV/VH1 Music Supervisor), David Newman (composer), Michael Semanick (re-recording mixer), Conrad Pope (orchestrator), Todd Rundgren (musician), Gary Calamar (music supervisor), Mark Bright (producer), and Scott Matthews (producer).


Author : David Stopps
Publisher : WIPO
Release : 2014
Page : 244
Category : Law
ISBN 13 : 9280524879
Description :


This guide is designed for musicians and music professionals who wish to hone their knowledge of the music business. It is intended as a practical tool to help composers, performers and all those involved in the music world get into the specifics of the management of their intellectual property rights. The guide aims to provide instructive advice on how to build a successful career in music in both developed and developing countries, by generating income from musical talent.


Author : David De Las Morenas
Publisher : CreateSpace
Release : 2014-09-22
Page : 130
Category :
ISBN 13 : 9781502384393
Description :


HOW AN EXPERIMENT IN SELF-PUBLISHING QUICKLY TURNED INTO THOUSANDS OF DOLLARS IN MY POCKET EVERY WEEK I never considered myself an author... or even a good writer... But I did have aspirations of entrepreneurship and passive income... All of us have knowledge and experiences that are invaluable to other people who are facing the problems and challenges we overcame yesterday. Maybe it's how to build muscle. Maybe it's how to win in online poker. Maybe it's how to effectively use a particular application, like Evernote or Tinder. Maybe it's how to deal with intense social anxiety. Whatever it is, we've all figured SOMETHING out... ...and the best part is: people are MORE THAN WILLING TO PAY for that information. The eBook market has EXPLODED and you can use your existing knowledge to cash in, just like I have. That's why I created... A Step-By-Step Blueprint That Shows You Exactly How To Determine Your Most Valuable Information, Write A Compelling Kindle eBook About It, Publish It On Amazon, And Most Importantly: Actually GUARANTEE SALES And Revenue The book is organized into the following phases: * Phase 1: How To Discover Your Most Profitable, Marketable Existing Knowledge * Phase 2: A Simple System For Writing Easy-To-Follow, Engaging Books That Sell (without being a "good" writer) * Phase 3: The 5 Things You Must Do Before Publishing To Ensure Maximum Sales * Phase 4: A Step By Step Guide To Formatting, Uploading, And Publishing Your eBook (and cracking the key options that will determine your sales success) * Phase 5: The Secret To Unleashing Amazon's Built-In Marketing Machine To Sell Thousands Of Copies * BONUS: How To Maintain Sales In The Long Run, Build A Business Around Self-Publishing, And Other Common Questions Answered