Positioning Download Ebook PDF Epub Online

Author : Tim Williams
Publisher : John Wiley & Sons
Release : 2010-08-09
Page : 208
Category : Business & Economics
ISBN 13 : 0470587156
Description :


It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.


Author : Al Ries
Jack Trout
Publisher : McGraw Hill Professional
Release : 2001-01-03
Page : 213
Category : Business & Economics
ISBN 13 : 0071705872
Description :


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.


Author : Simone Frattasi
Francescantonio Della Rosa
Publisher : John Wiley & Sons
Release : 2017-07-21
Page : 416
Category : Technology & Engineering
ISBN 13 : 1119068827
Description :


The essential guide to state-of-the art mobile positioning and tracking techniques—fully updated for new and emerging trends in the field Mobile Positioning and Tracking, Second Edition explores state-of-the-art mobile positioning solutions applied on top of current wireless communication networks. Application areas covered include positioning, data fusion and filtering, tracking, error mitigation, both conventional and cooperative positioning technologies and systems, and more. The authors fill the gap between positioning and communication systems, showing how features of wireless communications systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Unlike other books on the subject, Mobile Positioning and Tracking: From Conventional to Cooperative Techniques, 2nd Edition covers the entire positioning and tracking value chain, starting from the measurement of positioning signals, and offering valuable insights into the theoretical fundamentals behind these methods and how they relate to application areas such as location-based services, as well as related disciplines and professional concerns, including global business considerations and the changing laws and standards governing wireless communication networks. Fully updated and revised for the latest developments in the field, this Second Edition: Features new chapters on UWB positioning and tracking, indoor positioning in WLAN, and multi-tag positioning in RFID Explores an array of positioning and tracking systems based on satellite and terrestrial systems technologies and methods Introduces advanced and novel topics such as localisation in heterogeneous and cooperative scenarios Provides a bridge between research and industry with potential implementations of the solutions presented Mobile positioning and tracking is subject to continuous innovations and improvements. This important working resource helps busy industry professionals and practitioners—including software and service developers—stay on top of emerging trends in the field. It is also a valuable reference for advanced students in related disciplines studying positioning and mobile technologies.


Author : Krzysztof W. Kolodziej
Johan Hjelm
Publisher : CRC Press
Release : 2017-12-19
Page : 488
Category : Technology & Engineering
ISBN 13 : 1420005006
Description :


Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how to set them up. Other chapters are dedicated to position computation algorithms using different signal metrics and determination methods, 2D/3D indoor map data and location models, indoor navigation, system components and how they work, privacy, deployment issues, and standards. In detail, the book explains the steps for deploying a location-enabled network, including doing a site-survey, creating a positioning model and floor maps, and access point placement and configuration. Also presented is a classification for network-based and ad-hoc positioning systems, and a framework for developing indoor LBS services. This comprehensive guide will be invaluable to students and lecturers in the area of wireless computing. It will also be an enabling resource to developers and researchers seeking to expand their knowledge in this field.


Author : João Figueiras
Simone Frattasi
Publisher : John Wiley & Sons
Release : 2011-07-05
Page : 298
Category : Science
ISBN 13 : 1119957567
Description :


This book presents the most recent state of the art in mobile positioning and tracking techniques. This book discusses mobile positioning solutions applied on top of current wireless communication networks. In addition, the authors introduce advanced and novel topics such as localization in heterogeneous and cooperative networks, providing a unified treatment of the topic for researchers and industry professionals alike. Furthermore, the book focuses on application areas of positioning, basics of wireless communications for positioning, data fusion and filtering techniques, fundamentals of tracking, error mitigation techniques, positioning systems and technologies, and cooperative mobile positioning systems. Key Features: Covers the state of the art of satellite- and terrestrial-based positioning systems, spanning from outdoor to indoor environments and from wide area networks to short-range networks Discusses a whole range of topics related to mobile positioning: from fundamentals of positioning to the description of a wide spectrum of mobility models for tracking, from details on data fusion and filtering techniques to error mitigation techniques (including aspects of signal processing) Provides a solid bridge between research and industry envisaging a potential implementation of the presented solutions Fills the gap between positioning and communication systems, showing how features of communication systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Includes an accompanying website This book will be a valuable guide for advanced students studying related courses. Professionals and practitioners in the field of positioning and mobile technologies, and software and service developers will also find this book of interest.


Author : Charles Blankson
Stanley Coffie
Publisher : Routledge
Release : 2019-09-10
Page : 152
Category : Business & Economics
ISBN 13 : 1351038052
Description :


Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.


Author : Mark J. S. Keenan
Publisher : John Wiley & Sons
Release : 2019-12-24
Page : 280
Category : Business & Economics
ISBN 13 : 1119603749
Description :


The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity markets Positioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and sentiment. It indicates what each category of trader is doing—what they are trading, how much they are trading and how they might behave under a variety of different circumstances. It is essential in isolating specific types of flow patterns, defining behavioral responses, measuring shifts in sentiment, and developing tools for better risk management. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets explains the fundamentals of Positioning Analysis and presents new concepts in Commodity Positioning Analytics. This invaluable guide helps readers recognize how certain types of positioning patterns can be used to develop models, indicators, and analyses that can be used to enhance performance. This updated second edition contains substantial new material, including analytics based on the analysis of flow, the decomposition of trading flows, trading activity in the Chinese commodity markets, and the inclusion of Newsflow into Positioning Analysis. Author: Mark J S Keenan, also covers the structure of positioning data, performance attribution of speculators, sentiment analysis and the identification of price risks and behavioral patterns that can be used to generate trading signals.. This must-have resource: Offers intuitive and accessible guidance to commodity market participants and risk managers at various levels and diverse areas of the market Provides a wide range of analytics that can be used directly or integrated into a variety of different commodity-related trading, investment, and risk management programs Features an online platform comprising a wide range of customizable, regularly-updated analytical tools Contains an abundance of exceptional graphics, charts, and illustrations Includes easy-to-follow instructions for building analytics. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets: Bridging Fundamental and Technical Analysis, 2nd Edition is an indispensable source of information for all types of commodity traders, investors, and speculators, as well as investors in other asset classes who look to the commodity markets for price information.


Author : April Dunford
Publisher : Ambient Press
Release : 2019-05-14
Page : 202
Category :
ISBN 13 : 9781999023003
Description :


You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.


Author : Erik Kostelijk
Karel Jan Alsem
Publisher : Routledge
Release : 2020-02-18
Page : 254
Category : Business & Economics
ISBN 13 : 1000025063
Description :


Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.


Author : Marilyn J. Keigley
Publisher :
Release : 1987
Page : 322
Category : Business education
ISBN 13 :
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Author : Richard Allen Schunck
Publisher :
Release : 1967
Page : 144
Category : Industrial design
ISBN 13 :
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Author : Subroto Sengupta
Publisher : Tata McGraw-Hill Education
Release : 2005-01-25
Page : 297
Category : Business & Economics
ISBN 13 : 9780070581593
Description :


How do you give your brand a competitive edge in a 'me-too' situation? How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especially in a 'mine-too' situation. The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy. He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed. The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included. With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands.


Author : David Tow
Publisher :
Release : 2004
Page : 74
Category :
ISBN 13 :
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Author : Alena Allen
Sandy Hartford
Publisher :
Release : 1981
Page : 23
Category :
ISBN 13 :
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Author : Rom Harré
Luk Van Langenhove
Publisher : Wiley-Blackwell
Release : 1998-11-18
Page : 228
Category : Psychology
ISBN 13 : 9780631211396
Description :


In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.


Author : Davide Dardari
Emanuela Falletti
Publisher : Academic Press
Release : 2011-10
Page : 432
Category : COMPUTERS
ISBN 13 : 0123820847
Description :


Information about the position of a user's mobile handheld (wireless) device allows a network operator to pinpoint the position of a customer in relation to their network infrastructure. This technology enables a multitude of applications in a wide range of fields: sensor networks, geographic information, location management, location-based billing, emergency services, location-based advertising, intelligent transportation, and leisure applications, among others. The availability of a ubiquitous, ever-available positioning system...


Author : ABANTU for Development
Publisher :
Release : 2003
Page : 113
Category : Local government
ISBN 13 :
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Author : Dennis Odijk
Publisher :
Release : 2002
Page : 242
Category : Global Positioning System
ISBN 13 :
Description :


NCG KNAW publications


Author : Amihai Glazer
Publisher :
Release : 1998
Page : 20
Category : Game theory
ISBN 13 :
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Author : Dean C. Merchant
Publisher :
Release : 1987
Page : 128
Category : Aeronautics in geodesy
ISBN 13 :
Description :