Positioning Download Ebook PDF Epub Online

Author : Tim Williams
Publisher : John Wiley & Sons
Release : 2010-08-09
Page : 208
Category : Business & Economics
ISBN 13 : 0470587156
Description :


It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.


Author : Al Ries
Jack Trout
Publisher : McGraw Hill Professional
Release : 2001-01-03
Page : 213
Category : Business & Economics
ISBN 13 : 0071705872
Description :


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.


Author : Torsten B. Möller
Emil Reif
Publisher : Thieme
Release : 2008-05
Page : 378
Category : Medical
ISBN 13 : 9783131074423
Description :


Flexibooks (clinical sciences) Accurate diagnosis depends on properly conducted radiographic imaging. Inappropriate positioning or exposure can lead to diagnoses being missed or incorrect. This handy atlas for radiologic technicians and physicians demonstrates not only how to position patients, but also how to ensure that the images obtained are optimal for diagnosis. The clear way in which the information is arranged for each type of study, including imaging technique and parameters, positioning, and, where appropriate, tips and tricks, makes the whole process much easier. Criteria for a good radiographic view are demonstrated on actual radiologic images. The updated and enlarged 2nd edition now includes all standard positioning and examination techniques for conventional radiology, CT and MR imaging. In the completely new chapter on computed tomography, the use of multidetector CT scanners is covered. Also new to this 2nd edition are the chapter on MR imaging and the much-expanded chapter on mammography. This Pocket Atlas of Radiographic Positioning is the ideal companion to Moeller and Reif's Pocket Atlas of Radiographic Anatomy and their three-volume Pocket Atlas of Cross-Sectional Anatomy.


Author : Simone Frattasi
Francescantonio Della Rosa
Publisher : John Wiley & Sons
Release : 2017-07-21
Page : 416
Category : Technology & Engineering
ISBN 13 : 1119068827
Description :


The essential guide to state-of-the art mobile positioning and tracking techniques—fully updated for new and emerging trends in the field Mobile Positioning and Tracking, Second Edition explores state-of-the-art mobile positioning solutions applied on top of current wireless communication networks. Application areas covered include positioning, data fusion and filtering, tracking, error mitigation, both conventional and cooperative positioning technologies and systems, and more. The authors fill the gap between positioning and communication systems, showing how features of wireless communications systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Unlike other books on the subject, Mobile Positioning and Tracking: From Conventional to Cooperative Techniques, 2nd Edition covers the entire positioning and tracking value chain, starting from the measurement of positioning signals, and offering valuable insights into the theoretical fundamentals behind these methods and how they relate to application areas such as location-based services, as well as related disciplines and professional concerns, including global business considerations and the changing laws and standards governing wireless communication networks. Fully updated and revised for the latest developments in the field, this Second Edition: Features new chapters on UWB positioning and tracking, indoor positioning in WLAN, and multi-tag positioning in RFID Explores an array of positioning and tracking systems based on satellite and terrestrial systems technologies and methods Introduces advanced and novel topics such as localisation in heterogeneous and cooperative scenarios Provides a bridge between research and industry with potential implementations of the solutions presented Mobile positioning and tracking is subject to continuous innovations and improvements. This important working resource helps busy industry professionals and practitioners—including software and service developers—stay on top of emerging trends in the field. It is also a valuable reference for advanced students in related disciplines studying positioning and mobile technologies.


Author : Krzysztof W. Kolodziej
Johan Hjelm
Publisher : CRC Press
Release : 2017-12-19
Page : 488
Category : Technology & Engineering
ISBN 13 : 1420005006
Description :


Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how to set them up. Other chapters are dedicated to position computation algorithms using different signal metrics and determination methods, 2D/3D indoor map data and location models, indoor navigation, system components and how they work, privacy, deployment issues, and standards. In detail, the book explains the steps for deploying a location-enabled network, including doing a site-survey, creating a positioning model and floor maps, and access point placement and configuration. Also presented is a classification for network-based and ad-hoc positioning systems, and a framework for developing indoor LBS services. This comprehensive guide will be invaluable to students and lecturers in the area of wireless computing. It will also be an enabling resource to developers and researchers seeking to expand their knowledge in this field.


Author : João Figueiras
Simone Frattasi
Publisher : John Wiley & Sons
Release : 2011-07-05
Page : 298
Category : Science
ISBN 13 : 1119957567
Description :


This book presents the most recent state of the art in mobile positioning and tracking techniques. This book discusses mobile positioning solutions applied on top of current wireless communication networks. In addition, the authors introduce advanced and novel topics such as localization in heterogeneous and cooperative networks, providing a unified treatment of the topic for researchers and industry professionals alike. Furthermore, the book focuses on application areas of positioning, basics of wireless communications for positioning, data fusion and filtering techniques, fundamentals of tracking, error mitigation techniques, positioning systems and technologies, and cooperative mobile positioning systems. Key Features: Covers the state of the art of satellite- and terrestrial-based positioning systems, spanning from outdoor to indoor environments and from wide area networks to short-range networks Discusses a whole range of topics related to mobile positioning: from fundamentals of positioning to the description of a wide spectrum of mobility models for tracking, from details on data fusion and filtering techniques to error mitigation techniques (including aspects of signal processing) Provides a solid bridge between research and industry envisaging a potential implementation of the presented solutions Fills the gap between positioning and communication systems, showing how features of communication systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Includes an accompanying website This book will be a valuable guide for advanced students studying related courses. Professionals and practitioners in the field of positioning and mobile technologies, and software and service developers will also find this book of interest.


Author : Charles Blankson
Stanley Coffie
Publisher : Routledge
Release : 2019-09-10
Page : 152
Category : Business & Economics
ISBN 13 : 1351038052
Description :


Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.


Author : Mark J. S. Keenan
Publisher : John Wiley & Sons
Release : 2019-12-24
Page : 280
Category : Business & Economics
ISBN 13 : 1119603749
Description :


The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity markets Positioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and sentiment. It indicates what each category of trader is doing—what they are trading, how much they are trading and how they might behave under a variety of different circumstances. It is essential in isolating specific types of flow patterns, defining behavioral responses, measuring shifts in sentiment, and developing tools for better risk management. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets explains the fundamentals of Positioning Analysis and presents new concepts in Commodity Positioning Analytics. This invaluable guide helps readers recognize how certain types of positioning patterns can be used to develop models, indicators, and analyses that can be used to enhance performance. This updated second edition contains substantial new material, including analytics based on the analysis of flow, the decomposition of trading flows, trading activity in the Chinese commodity markets, and the inclusion of Newsflow into Positioning Analysis. Author: Mark J S Keenan, also covers the structure of positioning data, performance attribution of speculators, sentiment analysis and the identification of price risks and behavioral patterns that can be used to generate trading signals.. This must-have resource: Offers intuitive and accessible guidance to commodity market participants and risk managers at various levels and diverse areas of the market Provides a wide range of analytics that can be used directly or integrated into a variety of different commodity-related trading, investment, and risk management programs Features an online platform comprising a wide range of customizable, regularly-updated analytical tools Contains an abundance of exceptional graphics, charts, and illustrations Includes easy-to-follow instructions for building analytics. Advanced Positioning, Flow and Sentiment Analysis in Commodity Markets: Bridging Fundamental and Technical Analysis, 2nd Edition is an indispensable source of information for all types of commodity traders, investors, and speculators, as well as investors in other asset classes who look to the commodity markets for price information.


Author :
Publisher :
Release : 1985
Page :
Category : Artificial satellites
ISBN 13 :
Description :



Author : Kimberly A. Whitler
Publisher : Columbia University Press
Release : 2021-09-07
Page :
Category : Business & Economics
ISBN 13 : 0231548117
Description :


Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.


Author : Yu, Kegen
Publisher : IGI Global
Release : 2018-01-05
Page : 577
Category : Technology & Engineering
ISBN 13 : 1522535292
Description :


The limitations of satellites create a large gap in assistive directional technologies, especially indoors. The methods and advances in alternate directional technologies is allowing for new systems to fill the gaps caused by the limitations of GPS systems. Positioning and Navigation in Complex Environments is a critical scholarly resource that examines the methodologies and advances in technologies that allow for indoor navigation. Featuring insight on a broad scope of topics, such as multipath mitigation, Global Navigation Satellite System (GNSS), and multi-sensor integration, this book is directed toward data scientists, engineers, government agencies, researchers, and graduate-level students.


Author : Bruce W. Long
Jeannean Hall Rollins
Publisher : Elsevier Health Sciences
Release : 2018-11-25
Page : 592
Category : Medical
ISBN 13 : 0323640435
Description :


With more than 400 projections, Merrill's Atlas of Radiographic Positioning & Procedures, 14th Edition makes it easier to for you to learn anatomy, properly position the patient, set exposures, and take high-quality radiographs. This definitive text has been reorganized to align with the ASRT curriculum — helping you develop the skills to produce clear radiographic images. It separates anatomy and positioning information by bone groups or organ systems — using full-color illustrations to show anatomical anatomy, and CT scans and MRI images to help in learning cross-section anatomy. Merrill's Atlas is not just the gold standard in radiographic positioning texts, and the most widely used, but also an excellent review in preparing for ARRT and certification exams! Comprehensive, full-color coverage of anatomy and positioning makes Merrill's Atlas the most in-depth text and reference available for radiography students and practitioners. Frequently performed essential projections identified with a special icon to help you focus on what you need to know as an entry-level radiographer. Summary of Pathology table now includes common male reproductive system pathologies. Coverage of common and unique positioning procedures includes special chapters on trauma, surgical radiography, geriatrics/pediatrics, and bone densitometry, to help prepare you for the full scope of situations you will encounter. Collimation sizes and other key information are provided for each relevant projection. Numerous CT and MRI images enhance comprehension of cross-sectional anatomy and help in preparing for the Registry examination. UPDATED! Positioning photos show current digital imaging equipment and technology. Summary tables provide quick access to projection overviews, guides to anatomy, pathology tables for bone groups and body systems, and exposure technique charts Bulleted lists provide clear instructions on how to correctly position the patient and body part when performing procedures. NEW! Updated content in text reflects continuing evolution of digital image technology NEW! Updated positioning photos illustrate the current digital imaging equipment and technology (lower limb, scoliosis, pain management, swallowing dysfunction). NEW! Added digital radiographs provide greater contrast resolution for improved visualization of pertinent anatomy. NEW! Revised positioning techniques reflect the latest ASRT standards.


Author : Kenneth L. Bontrager
John P. Lampignano
Publisher : Elsevier Health Sciences
Release : 2013-01-01
Page : 557
Category : Medical
ISBN 13 : 0323088325
Description :


Reinforce your knowledge of radiographic positioning and anatomy, and produce quality radiographs! Corresponding to the chapters in Bontrager and Lampignano's Textbook of Radiographic Positioning and Related Anatomy, 8th Edition,this practical workbook offers a wide variety of exercises including situation-based questions, film critique questions, laboratory activities, and self-evaluation tests. A wide variety of exercises include questions on anatomy, positioning critique, and image evaluation, with answers at the end of the workbook.Chapter competencies are formatted as a set of tasks that you should be able to perform after working through the material.Situational questions describe clinical scenarios, then ask you to apply your knowledge to real-life examples.Film critique questions prepare you to evaluate the quality of radiographs and ask what positioning corrections need to be made to improve the image.Laboratory exercises provide hands-on experience as you perform radiographs using phantoms, evaluate the images, and practice positioning.Self-tests at the ends of chapters help you assess your learning with multiple choice, labeling, short answer, and true/false questions. Updated content matches the revisions to the textbook.Stronger focus on computed and digital radiography in questions includes images from the newest equipment.Expanded coverage of computed tomography reflects changes in practice.


Author : Margaret Kumar
Supriya Pattanayak
Publisher : SAGE Publishing India
Release : 2018-03-19
Page : 312
Category : Reference
ISBN 13 : 9352806190
Description :


The availability of research methodologies and frameworks to facilitate different ways of gathering knowledge and performing research is often a matter of concern for early career researchers as well as advanced research scholars. Positioning Research, while identifying this gap, provides avenues that encompass differing cultural backgrounds and disciplines to enable exploration of research frameworks and shifting paradigms, considering the impact of social media and new forms of knowledge that assist real-time, global distribution of research. The book highlights the possibilities of transition into ‘the third space’, where negotiation and dialogue are central to positioning research. It upholds the principle that different research methodologies are equally valid and valued in contributing to new knowledge. The book focuses on the contexts in which research questions are conceptualised and designed, and highlights the implications of research for the various partners and communities that participate in the research. It thus provides a cutting-edge framework for conducting multidisciplinary research.


Author : Rosalind M. O. Pritchard
Attila Pausits
Publisher : Springer
Release : 2016-09-26
Page : 270
Category : Education
ISBN 13 : 9463006605
Description :


Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially considers their “compass”. They aspire to transformational planning, mission and strategy in which social justice is important, people are not treated as mere means to an end, and traditional moral positions are respected. This transformational urge is sometimes vitiated by blunt demands of new public management that overlook universities’ potential for serving the public good. The volume then addresses universities’ success in meeting their targets. Often the challenge in evaluation is the need to reconcile tensions, for example between structure and pastoral care of students; institutional competition and collaboration; roles of academics and administrators; performance-based funding versus increased differentiation. Measurement is supposed to provide discipline, align institutional and state policy, and provide a vital impetus for change. Yet many of these measurement instruments are not fully fit for purpose. They do not take sufficient account of institutional missions, either of “old” or of specialist universities; and sophisticated measurement of the student experience requires massive resources. Change and positioning have become increasingly key elements of a complex but heterogeneous sector requiring new services and upgraded instruments.


Author : Anne Bright
Publisher : Elsevier Health Sciences
Release : 2009-12-03
Page : 268
Category : Medical
ISBN 13 : 0729579859
Description :


Positioning in MRI is a clinical manual about the creation of magnetic resonance images. This manual focuses upon patient positioning and image planning. The manual is organised by body region and provides valuable insight into - Patient pathology on MRI. Considerations when positioning both the patient and coil. Imaging planes. Anatomical image alignment. This manual is a comprehensive highly visual reference to the planning and positioning of patients and coils in MR imaging. High quality imaging specific to patient pathology is encouraged through the focus on ‘considerations’ specific to coil and patient placement and imaging plane selection. Over 200 MR images Formulaic internal design assist use as clinical manual to MRI planning Evidence base provided where appropriate (cranial neurology) Image selection – assist learning principles that underpin good positioning and anatomical coverage Explores positioning of patient and coils specific to individual treatment requirements Evolve website – image collection (over 200 MR images) and additional case studies


Author : BusinessNews Publishing
Publisher : Primento
Release : 2014-09-29
Page : 15
Category : Business & Economics
ISBN 13 : 2511016273
Description :


The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers. Added- value of this summary: • Save time • Understand the elements of product positioning • Increase product awareness To learn more, read "Positioning: The Battle for Your Mind" to find your unique market position and get your product noticed.


Author : Jack Reigle
Publisher : John Wiley & Sons
Release : 2011-03-23
Page : 224
Category : Architecture
ISBN 13 : 9780470918715
Description :


An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type


Author : Australia
Publisher :
Release : 1997
Page : 14
Category : Global Positioning System
ISBN 13 :
Description :



Author : A. Stewart Whitley
Charles Sloane
Publisher : CRC Press
Release : 2005-08-26
Page : 532
Category : Medical
ISBN 13 : 1444114603
Description :


First published in 1939, this is the definitive text on patient positioning for the diagnostic radiography student and practitioner. The experienced author team appreciates that there is no substitute for a good understanding of basic skills in patient positioning and an accurate knowledge of anatomy to ensure good radiographic practice. This 12th edition retains the book’s pre-eminence in the field, with hundreds of positioning photographs and explanatory line diagrams, a clearly defined and easy-to-follow structure, and international applicability. The book presents the essentials of radiographic techniques in a practical way, avoiding unnecessary technical complexity and ensuring that the student and practitioner can find quickly the information that they require regarding particular positions. All the standard positioning is included, accompanied by supplementary positions where relevant and illustrations of pathology where appropriate. Common errors in positioning are also discussed.