Principles Of Marketing Download Ebook PDF Epub Online

Author : John F. Tanner, Jr.
Mary Anne Raymond
Publisher : Ingram
Release :
Page :
Category :
ISBN 13 : 9781936126293
Description :



Author : Philip Kotler
Publisher : Pearson UK
Release : 2019-11-12
Page :
Category :
ISBN 13 : 1292269618
Description :



Author : Philip Kotler
Gary Armstrong
Publisher : Prentice Hall
Release : 2010-12-27
Page : 744
Category : Business & Economics
ISBN 13 : 9780132167369
Description :


A Down-to-Earth Approach James Henslin shares the excitement of sociology in Essentials of Sociology: A Down-to-Earth Approach, 11/e. With his acclaimed "down-to-earth" approach and personal writing style, the author highlights the sociology of everyday life and its relevance to students' lives. With wit, personal reflection, and illuminating examples, Henslin stimulates students' sociological imagination so they can better perceive how the pieces of society fit together. In addition to this trademark down-to-earth approach, other distinctive features include: comparative perspectives, the globalization of capitalism, and visual presentations of sociology. MySocLab is an integral part of the Henslin learning program. Engaging activities and assessments provide a teaching a learning system that helps students see the world through a sociological lens. With MySocLab, students can develop critical thinking skills through writing, explore real-world data through the new Social Explorer, and watch the latest entries in the Core Concept Video Series. Revel from Pearson is a new learning experience designed for the way today's students read, think, and learn. Revel redesigns familiar and respected course content and enriches it for today's students with new dynamic, rich-media interactives and assessments. The result is improved student engagement and improved learning. Revel for Henslin will be available for Fall 2014 classes. This program will provide a better teaching and learning experience-for you and your students. It: Personalizes Learning with MySocLab: MySocLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explores a A Down-to-Earth Approach: This title highlights the sociology of everyday life and its relevance to students' lives. Improves Critical Thinking: Features throughout help build critical thinking skills. Understands Social Change: An important theme of the text, social change over time, examines what society was previously like, how it has changed, and what the implications are for the present and future. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.


Author : Philip Kotler
Gary Armstrong
Publisher : Pearson Higher Education
Release : 2019
Page : 720
Category : Marketing
ISBN 13 : 9781292269566
Description :


Revised edition of the authors' Principles of marketing.


Author : Philip Kotler
Publisher :
Release : 2017
Page : 701
Category : Marketing
ISBN 13 : 9789352865611
Description :



Author : Cristina Calvo Porral, John L. Stanton
Publisher : ESIC
Release : 2018-01-19
Page : 312
Category : Business & Economics
ISBN 13 : 8417129456
Description :


Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.


Author : Anders Parment
Philip Kotler
Publisher :
Release : 2016-01-21
Page : 492
Category :
ISBN 13 : 9781292104805
Description :



Author : Philip Kotler
Philip T. Kotler
Publisher : Pearson Higher Education
Release : 2017-07-27
Page : 736
Category : Electronic books
ISBN 13 : 9781292220178
Description :


'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.


Author : Philip Kotler
Gary Armstrong
Publisher : Prentice Hall
Release : 2015-01-09
Page : 736
Category : Business & Economics
ISBN 13 : 9780133795028
Description :


For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyMarketingLab This title is also available with MyMarketingLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096. MyMarketingLab should only be purchased when required by an instructor.


Author : Philip Kotler
Gary M. Armstrong
Publisher : Prentice Hall
Release : 2008
Page : 599
Category : Business & Economics
ISBN 13 : 9780132390026
Description :


The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.


Author : Philip Kotler
Publisher :
Release : 2016-07-07
Page : 720
Category :
ISBN 13 : 9781292089669
Description :



Author : Tracy L. Tuten
Publisher : SAGE
Release : 2019-12-06
Page : 496
Category : Business & Economics
ISBN 13 : 1526485354
Description :


Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story.


Author : Ayantunji Gbadamosi
Publisher : Macmillan International Higher Education
Release : 2013-11-19
Page : 428
Category : Business & Economics
ISBN 13 : 0230392695
Description :


Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.


Author : Robert W. Palmatier
Shrihari Sridhar
Publisher : Macmillan International Higher Education
Release : 2017-02-23
Page : 384
Category : Business & Economics
ISBN 13 : 1137526246
Description :


A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.


Author : Fred Emerson Clark
Publisher : Franklin Classics Trade Press
Release : 2018-10-27
Page : 586
Category :
ISBN 13 : 9780344338885
Description :


This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Author : Philip T. Kotler
Gary Armstrong
Publisher : Pearson
Release : 2017-01-11
Page : 4
Category : Business & Economics
ISBN 13 : 9780134518282
Description :



Author : Ray Higdon
Jessica Higdon
Publisher :
Release : 2018-03-18
Page : 116
Category : Customer relations
ISBN 13 : 9781947814981
Description :


It's finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the "gold rush" of the 21st Century--a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession. In this book you will learn what truly works when it comes to using social media in your network marketing business including: The types of social media posts you should be focusing on and the things you must avoid sharing What you should and should not include as part of your profile A four-step process for creating freakishly effective Facebook lives The right way to reach out to someone on social media and what to say How to follow up when people "disappear" What to do if you've been doing it all wrong! And so much more... If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read. Get it today!


Author : Philip T. Kotler
Gary Armstrong
Publisher : Pearson Higher Ed
Release : 2011-11-21
Page : 744
Category : Business & Economics
ISBN 13 : 0132997266
Description :


This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


Author : Charles W. Lamb
Joseph F. Hair
Publisher : Ingram
Release : 1992
Page : 757
Category : Marketing
ISBN 13 :
Description :



Author : Ayantunji Gbadamosi
Sonny Nwankwo
Publisher : Palgrave Macmillan
Release : 2013-12-03
Page : 428
Category : Business & Economics
ISBN 13 : 9780230392700
Description :


An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.