Shoe Dog Download Ebook PDF Epub Online

Author : Phil Knight
Publisher :
Release : 2018-05
Page : 400
Category : Autobiographies
ISBN 13 : 9781471146725
Description :


'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.


Author : Phil Knight
Publisher : Scribner
Release : 2018-05-01
Page : 400
Category : Biography & Autobiography
ISBN 13 : 9781501135927
Description :


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.


Author : Phil Knight
Publisher : Simon and Schuster
Release : 2017-09-26
Page : 288
Category : Juvenile Nonfiction
ISBN 13 : 1534401202
Description :


“An eye-opening look into the story of Knight before his multibillion dollar company.” —School Library Journal “A great story about how an ambition turned into a business…serves as a guide for accomplishing great things.” —VOYA In this young reader’s edition of the New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. You must forget your limits. It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and found that not only could he run fast but also, more importantly, he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high quality running shoes from Japan. Selling the shoes from the trunk of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don’t stop. Whatever comes up, don’t stop. Filled with wisdom, humanity, humor, and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it. The Young Readers Edition is an abridged version of the internationally bestselling adult book and it features original front matter and back matter, including a new introduction and “A Letter to the Young Reader” containing advice from Phil Knight for budding entrepreneurs.


Author : Phil Knight
Publisher : Simon and Schuster
Release : 2017-09-26
Page : 288
Category : Biography & Autobiography
ISBN 13 : 1471170128
Description :


In this young readers edition of the international bestseller, Nike founder and board chairman Phil Knight 'offers a rare and revealing look at the notoriously media-shy man behind the swoosh' (Booklist), opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. You must forget your limits. It was only when Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and he found he could run fast and even more he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality running shoes from Japan. Selling the shoes from the boot of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don’t stop. Whatever comes up, don’t stop. Filled with wisdom, humanity, humour and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it. This is an abridged edition of the internationally bestselling adult book, but in addition it includes new frontmatter and backmatter, an introduction to the younger reader and 'A Letter to the Young Reader' that provides advice from Phil Knight for the battles that lie ahead for young people.


Author : Phil Knight
Publisher : Simon and Schuster
Release : 2017-09-26
Page : 288
Category : Juvenile Nonfiction
ISBN 13 : 1534401180
Description :


"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--


Author : Megan McDonald
Publisher : Simon and Schuster
Release : 2014-03-25
Page : 40
Category : Juvenile Fiction
ISBN 13 : 1416985883
Description :


Shoe Dog loves to chew…well, shoes! But when his choice of chewables leads to trouble, a feline friend has a purr-fect solution. Shoe Dog likes to chew. And chew and chew. But he doesn’t chew a boring old bone. Not a squeaky old toy. Not a smelly old sock. Nope. Shoe Dogs chews…well, take a guess! Chewing shoes poses a problem, however, and Shoe Dog needs help to solve it. Good thing there’s...Shoe Cat! With illustrations so lively that Shoe Dog nearly scurries off the page, this is an irresistibly adorable read-aloud ideal for pet owners and animal lovers alike.


Author : Lisa Genova
Publisher : Simon and Schuster
Release : 2015-04-07
Page : 352
Category : Fiction
ISBN 13 : 1476717834
Description :


A New York Times bestseller ▪ A Library Journal Best Books of 2015 Pick ▪ A St. Louis Post-Dispatch Best Books of 2015 Pick ▪A GoodReads Top Ten Fiction Book of 2015 ▪ A People Magazine Great Read From New York Times bestselling author and neuroscientist Lisa Genova comes a “heartbreaking…very human novel” (Matthew Thomas, author of We Are Not Ourselves) that does for Huntington’s disease what her debut novel Still Alice did for Alzheimer’s. Joe O’Brien is a forty-three-year-old police officer from the Irish Catholic neighborhood of Charlestown, Massachusetts. A devoted husband, proud father of four children in their twenties, and respected officer, Joe begins experiencing bouts of disorganized thinking, uncharacteristic temper outbursts, and strange, involuntary movements. He initially attributes these episodes to the stress of his job, but as these symptoms worsen, he agrees to see a neurologist and is handed a diagnosis that will change his and his family’s lives forever: Huntington’s disease. Huntington’s is a lethal neurodegenerative disease with no treatment and no cure, and each of Joe’s four children has a 50 percent chance of inheriting their father’s disease. While watching her potential future in her father’s escalating symptoms, twenty-one-year-old daughter Katie struggles with the questions this test imposes on her young adult life. As Joe’s symptoms worsen and he’s eventually stripped of his badge and more, Joe struggles to maintain hope and a sense of purpose, while Katie and her siblings must find the courage to either live a life “at risk” or learn their fate. Praised for writing that “explores the resilience of the human spirit” (San Francisco Chronicle), Lisa Genova has once again delivered a novel as powerful and unforgettable as the human insights at its core.


Author : Rob Moore
Publisher : John Murray
Release : 2016-03-23
Page : 288
Category : Business & Economics
ISBN 13 : 1473640296
Description :


You are just one small step away from the life you know you deserve. It's time to leverage your life. Life Leverage means taking control of your life, easily balancing your work and free time, making the most money with the minimum time input & wastage, and living a happier and more successful life. Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms. Learn how to: - Live a life of clarity & purpose, merging your passion & profession - Make money & make a difference, banishing work unhappiness - Use the fast-start wealth strategies of the new tech-rich - Maximise the time you have; don't waste a moment by outsourcing everything - Leverage all the things in your life that don't make you feel alive 'This book shows you how to get more done, faster and easier than you ever thought possible. A great book that will change your life'. Brian Tracy, bestselling author of Eat That Frog


Author : George P. Pelecanos
Publisher : Grand Central Publishing
Release : 2008-08-01
Page : 304
Category : Fiction
ISBN 13 : 0446545538
Description :


Constantine is a drifter, a man with a lot of miles behind him and a lot more ahead and a number of jobs in between that never showed up on anyone's books. He hitches a ride on a bright spring morning with a little man named Polk. Heading down a country road in Polk's hopped-up muscle-car, the two men share a few cigarettes. This is how it starts. Later, when Constantine walks toward the big brick house, the Beat in his head, the grip of the .45 warm in his hand, the siren wailing in the night at his back, he thinks that the whole thing started on that road, with the car stopping for his upturned thumb. He thinks that the things that happen to a man are put in motion by something just that small, that random. He thinks about that, and he laughs. But he keeps walking. Shoedog is noir writing at its finest, a modern crime novel with the lingering resonance of good whiskey and the brutal recoil of a shotgun blast.


Author : Philip H. Knight
Publisher : Scribner
Release : 2016
Page : 386
Category : Businesspeople
ISBN 13 : 9781471178412
Description :


"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--


Author : Rodrigo Corral
Alex French
Publisher : Penguin
Release : 2017-10-24
Page : 288
Category : Photography
ISBN 13 : 0448494353
Description :


"Sneakers overdelivers."—GQ "One of this year's coolest books."—Men's Journal "The definitive story of the sneaker universe."—WSJ Magazine Featuring exclusive interviews with Virgil Abloh (Off-White), Daniel Bailey, Ronnie Fieg (Kith), DJ Clark Kent, Serena Williams, Alexander Wang, Kobe Bryant and many, many others. Through honesty, intimacy, intelligence, and swagger, Sneakers amounts to a singular rubber-soled taxonomy, a global group portrait of a culture that’s both personal and public, driven by commitment and curiosity, and sustained by our definitive cast of storytellers, historians, and artists. An absolute necessity for design devotees and sneakerheads of all ages! Sneakers is a definitive exploration of the cultural phenomenon of sneakers, now an 85-billion-dollar-a-year industry. This gift-worthy book features 320 pages of photos and interviews with industry gurus, sports legends, and celebrities in a stunning package created by celebrated designer Rodrigo Corral. The book’s carefully-curated list of participants takes readers to the center of the action. Edson Sabajo, owner of Amsterdam’s seminal sneaker boutique, Patta, leads a sneaker hunt that starts in the back-alleys of Philadelphia and ends in the Middle East. Jeff Staple, designer of a pair of sneakers that resells for $6000, recalls the sneaker riot his design kicked off on the Lower East Side of Manhattan in 2005. Jim Riswold dishes on making commercials with Michael Jordan. Ronnie Fieg explains the collaborative magic of KITH. Adidas’s Rachel Muscat and Jon Wexler get philosophical about their star collaborator, Kanye West. Nike’s legendary Tinker Hatfield takes a glimpse into the future. Professional tennis player Serena Williams shares an exclusive reveal. And much, much more. From its arresting cover design and thought-provoking interiors to the unprecedented depth of its first-person accounts, Sneakers is an absolute must-have for sneaker lovers and anyone who is interested in design, creative process, street culture, branding, entrepreneurship, art and fashion.


Author : Goldmine Reads
Publisher : Goldmine Reads
Release : 2017-02-23
Page : 73
Category : Sports & Recreation
ISBN 13 :
Description :


This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world. Shoe Dog finally unveils the mysterious Phil Knight—the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go. In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another. United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever. Wait no more, take action and get this book now!


Author : Brad Stone
Publisher : Little, Brown
Release : 2013-10-15
Page : 384
Category : Business & Economics
ISBN 13 : 0316219258
Description :


The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.


Author : Rob Moore
Publisher : Nicholas Brealey
Release : 2018-11-06
Page : 288
Category : Business & Economics
ISBN 13 : 1473690056
Description :


What are you waiting for? Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.


Author : Robert Iger
Publisher : Random House
Release : 2019-09-23
Page : 272
Category : Business & Economics
ISBN 13 : 0399592105
Description :


#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”


Author : William Thorndike
Publisher : Harvard Business Press
Release : 2012
Page : 251
Category : Business & Economics
ISBN 13 : 1422162672
Description :


It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.


Author : Julie Steines
Virginia Freyermuth
Publisher : Gallery Books
Release : 2020-04-14
Page : 144
Category : Humor
ISBN 13 : 1982149639
Description :


Norbert, the internet’s most popular therapy dog whose “cuteness is transcendent” (Time), shares the lessons he’s learned from being a three-pound hero and philanthropist, demonstrating that you don’t need to be big to make a big difference in the world. Philosopher, intuitive healer, and fashion-forward snappy dresser, Norbert the tiny, mixed-breed therapy dog with a big heart shares his lessons on friendship, individuality, family, love, and more to help you shift your perspective and focus on what really matters in life. With fifty adorable full-color photographs throughout the book, Norbert aims to continue spreading smiles, inspiring kindness, and bringing comfort to those in need.


Author : Instaread
Publisher : Instaread Summaries
Release : 2016-06-15
Page : 40
Category : Biography & Autobiography
ISBN 13 : 1683783484
Description :


Shoe Dog by Phil Knight | Summary & Analysis Preview: Shoe Dog is Phil Knight’s memoir about founding his first company, Blue Ribbon; the creation of the Nike sportswear brand; and the lead-up to the initial public offering of Nike, Inc. In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands. This would require a trip to Japan. Knight wanted to extend this trip into a voyage around the world, so he acquired a loan from his father in Portland, Oregon. Knight planned an itinerary with a friend from Stanford. After a brief stay in Hawaii, Knight continued his journey without his traveling companion. In Japan, Knight met with executives at Onitsuka Tiger shoe company. He offered to become their US distributor as Blue Ribbon Sports. The executives agreed to send him samples… PLEASE NOTE: This is summary and analysis of the book and NOT the original book. Inside this Instaread Summary of Shoe Dog: Summary of the Book Important People Character Analysis Analysis of the Themes and Author’s Style About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.


Author : Ann M. Martin
Publisher : Henry Holt and Company (BYR)
Release : 2012-06-05
Page : 272
Category : Juvenile Fiction
ISBN 13 : 1429954981
Description :


Hilarious and heartwarming stories by nine renowned authors: · Ann M. Martin · Wendy Orr · Pam Muñoz Ryan · Mark Teague · Thacher Hurd · Valerie Hobbs · Margarita Engle · Matt de la Peña · Jon J Muth Adventures abound in this illustrated anthology. Max the Dax tracks a poodlenapper; Peanut, a mutt, is mistaken for a wolf; and a rescue dog named Gabe searches for a lost boy. This collection has a story for anyone who's ever wanted, known, or loved, a dog.


Author : Phil Knight
Publisher : Simon and Schuster
Release : 2016-04-26
Page : 400
Category : Biography & Autobiography
ISBN 13 : 1501135937
Description :


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.