Summary Of Invisible Influence By Jonah Berger Download Ebook PDF Epub Online

Author : Jonah Berger
Publisher : Simon and Schuster
Release : 2017-06-20
Page : 272
Category : Business & Economics
ISBN 13 : 1476759731
Description :


Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.


Author : QuickRead
Alyssa Burnette
Publisher : QuickRead.com
Release :
Page :
Category : Study Aids
ISBN 13 :
Description :


Learn how other people impact our behavior. Would you consider yourself to be a person who is easily influenced by others? Most of us would probably say no-- but we might be wrong! Invisible Influence (2016) explores the hidden power that other people wield over our life, our choices, and our behavior. Written by a renowned marketing professor who understands the power of influencers and successful social media campaigns, this book posits that we have to understand the power of the invisible influence if we want to reclaim our lives and make decisions for ourselves. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected]


Author : Instaread
Publisher : Instaread
Release : 2016-08-26
Page : 42
Category : Study Aids
ISBN 13 : 1683784669
Description :


Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.


Author : Instaread Summaries
Publisher : Idreambooks
Release : 2016-08-15
Page : 34
Category : Study Aids
ISBN 13 : 9781683784449
Description :


Summary of Invisible Influence by Jonah Berger - Includes Analysis Preview Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger - Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.


Author : Jonah Berger
Publisher : Simon and Schuster
Release : 2020-03-10
Page : 288
Category : Business & Economics
ISBN 13 : 1982108657
Description :


“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.


Author : Jonah Berger
Publisher : Simon and Schuster
Release : 2016-05-03
Page : 256
Category : Business & Economics
ISBN 13 : 1451686587
Description :


Upper Saddle River, N.J. : Creative Homeowner,


Author : InstaRead Summaries Staff
Publisher :
Release : 2016-08-26
Page : 34
Category :
ISBN 13 : 9781537322322
Description :


Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.


Author : Better Business Summaries
Publisher : Createspace Independent Publishing Platform
Release : 2016-09-29
Page :
Category :
ISBN 13 : 9781539103851
Description :


Invisible Influence: The Hidden Forces that Shape Behavior Summary Book Preview: Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision. Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group's decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice. This is a summary and analysis of the book and NOT the original book This Book Contains: Summary Of The Entire Book Chapter By Chapter Breakdown Analysis Of The Reading Experience Download Your Copy Today"


Author : Alexander Cannon
Publisher : Cosimo, Inc.
Release : 2006-09-01
Page : 96
Category : Body, Mind & Spirit
ISBN 13 : 1596054336
Description :


Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.


Author : Martin Lindstrom
Publisher : St. Martin's Press
Release : 2016-02-23
Page : 256
Category : Business & Economics
ISBN 13 : 1466892595
Description :


Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.


Author : John Bargh
Publisher : Simon and Schuster
Release : 2017-10-17
Page : 352
Category : Psychology
ISBN 13 : 1501101234
Description :


Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said was “the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Dr. Bargh takes us into his labs at New York University and Yale—where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better. Before You Know It is “a fascinating compendium of landmark social-psychology research” (Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.


Author : Scott Galloway
Publisher : Penguin
Release : 2017-10-03
Page : 320
Category : Business & Economics
ISBN 13 : 0735213666
Description :


NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.


Author : Michele Gelfand
Publisher : Scribner
Release : 2019-08-20
Page : 384
Category : Social Science
ISBN 13 : 1501152947
Description :


A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an engaging writer with intellectual range” (The New York Times Book Review), takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Just as DNA affects everything from eye color to height, our tight-loose social coding influences much of what we do. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are red and blue states really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a tight ship while the other refuses to sweat the small stuff? In search of a common answer, Gelfand spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states, and nationalities, she has identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. “A useful and engaging take on human behavior” (Kirkus Reviews) with an approach that is consistently riveting, Rule Makers, Ruler Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.


Author : Adam Waytz
Publisher : W. W. Norton & Company
Release : 2019-06-25
Page : 272
Category : Psychology
ISBN 13 : 0393634779
Description :


An urgent yet hopeful analysis of the surge in dehumanization, and how we can reverse it. The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. Thanks to social media, we can know a campaigning politician’s platform; an avid traveler’s restaurant recommendations; and the daily emotional fluctuations of our friends without ever even picking up the phone. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. Recent studies suggest that we even have power over mortality—the survival rate of individuals with stronger social relationships has been found to be twice as high as those with weak relationships. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs. The remedy for the dehumanized worker is twofold. Employers, Waytz argues, must instill humanity into work by capitalizing on distinctly human skills, especially sociability and variability. Meanwhile, workers need to put to rest the idea that you are what you do and instead detach their personal identities from their occupations. Waytz offers a similarly science-based method to counter the rising threat that technology poses to our humanity, outlining how we can design human-machine partnerships that optimize the strengths of both parties. Finally, he reveals how, by humanizing intimacy and conflict in unexpected ways, we can strengthen relationships with both our friends and enemies. Essential reading for individuals and institutions alike, The Power of Human explains how we can solve one of our time’s biggest problems by better utilizing the influence we have on one another.


Author : Donald Sull
Kathleen M. Eisenhardt
Publisher : Houghton Mifflin Harcourt
Release : 2015-04-21
Page : 288
Category : Business & Economics
ISBN 13 : 0544409906
Description :


Outlines an approach to high-performance problem-solving and decision-making that draws on insights from survival guides, pop culture and other sources. Co-written by the award-winning author of The Upside of Turbulence. 75,000 first printing.


Author : Sydney Finkelstein
Publisher : Penguin
Release : 2016-02-09
Page : 272
Category : Business & Economics
ISBN 13 : 0698192834
Description :


"Superbosses is the rare business book that is chock full of new, useful, and often unexpected ideas. After you read Finkelstein's well-crafted gem, you will never go about leading, evaluating, and developing talent in quite the same way.”—Robert Sutton, author of Scaling Up Excellence and The No Asshole Rule “Maybe you’re a decent boss. But are you a superboss? That’s the question you’ll be asking yourself after reading Sydney Finkelstein’s fascinating book. By revealing the secrets of superbosses from finance to fashion and from cooking to comic books, Finkelstein offers a smart, actionable playbook for anyone trying to become a better leader.”—Daniel H. Pink, author of To Sell Is Human and Drive A fascinating exploration of the world’s most effective bosses—and how they motivate, inspire, and enable others to advance their companies and shape entire industries, by the author of How Smart Executives Fail. A must-read for anyone interested in leadership and building an enduring pipeline of talent. What do football coach Bill Walsh, restauranteur Alice Waters, television executive Lorne Michaels, technol­ogy CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. After ten years of research and more than two hundred interviews, Finkelstein—an acclaimed professor at Dartmouth’s Tuck School of Business, speaker, and executive coach and consultant—discovered that superbosses exist in nearly every industry. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. While superbosses differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work, and launching them into highly successful careers—while also expanding their own networks and building stronger companies. Among the practices that distinguish superbosses: They Create Master-Apprentice Relationships. Superbosses customize their coaching to what each protégé really needs, and also are constant founts of practical wisdom. Advertising legend Jay Chiat not only worked closely with each of his employees but would sometimes extend their discussions into the night. They Rely on the Cohort Effect. Superbosses strongly encourage collegiality even as they simultaneously drive internal competition. At Lorne Michaels’s Saturday Night Live, writers and performers are judged by how much of their material actually gets on the air, but they can’t get anything on the air without the support of their coworkers. They Say Good-Bye on Good Terms. Nobody likes it when great employees quit, but super­bosses don’t respond with anger or resentment. They know that former direct reports can become highly valuable members of their network, especially as they rise to major new roles elsewhere. Julian Robertson, the billionaire hedge fund manager, continued to work with and invest in his former employees who started their own funds. By sharing the fascinating stories of superbosses and their protégés, Finkelstein explores a phenomenon that never had a name before. And he shows how each of us can emulate the best tactics of superbosses to create our own powerful networks of extraordinary talent.


Author : Deborah Ancona
Deborah Gladstein Ancona
Publisher : Harvard Business Press
Release : 2007
Page : 260
Category : Business & Economics
ISBN 13 : 1591396921
Description :


Why do good teams fail? Very often, argue Deborah Ancona and Henrik Bresman, it is because they are looking inward instead of outward. Based on years of research examining teams across many industries, Ancona and Bresman show that traditional team models are falling short, and that what's needed--and what works--is a new brand of team that emphasizes external outreach to stakeholders, extensive ties, expandable tiers, and flexible membership. The authors highlight that X-teams not only are able to adapt in ways that traditional teams aren't, but that they actually improve an organization's ability to produce creative ideas and execute them--increasing the entrepreneurial and innovative capacity within the firm. What's more, the new environment demands what the authors call "distributed leadership," and the book highlights how X-teams powerfully embody this idea.


Author : David McRaney
Publisher : Penguin
Release : 2013-07-30
Page : 288
Category : Self-Help
ISBN 13 : 1101621788
Description :


The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.


Author : John Warrillow
Publisher : Penguin
Release : 2015-02-05
Page : 224
Category : Business & Economics
ISBN 13 : 0698176332
Description :


The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.


Author : Walter Vieira
Publisher : SAGE Publications India
Release : 2016-08-22
Page : 200
Category : Business & Economics
ISBN 13 : 9385985280
Description :


Watch Walter Vieira talk about The Impatient Manager The rules of the corporate world are now dynamic like never before. For managers, the marathon race, starting at the bottom of the pyramid and working their way upto the top in 20–30 years, is no longer a fundamental truth. With executives reaching the corner office in less than 10 years, the workplace and its aspirations have reached a new high. Impatience is now seen as a virtue and this book addresses The Impatient Manager. The book provides strategies for a faster route to corporate success and at the same time provides caution signs that will prevent career crashes in the fast lane. Using his classic engaging, anecdotal technique, the legendary Walter Vieira takes readers through their own success marathon, sprinter style.