Superconsumers Download Ebook PDF Epub Online

Author : Eddie Yoon
Publisher : Harvard Business School Press
Release : 2016-12-20
Page : 224
Category :
ISBN 13 : 9781633692077
Description :


Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care alot about a specific brand, product, or market; they pursue their passions with ferv∨ and they spend a lot of money in the process. They’re superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies,Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It’s a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.


Author : Eddie Yoon
Publisher : Harvard Business Review Press
Release : 2016-11-29
Page : 240
Category : Business & Economics
ISBN 13 : 1633692086
Description :


Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.


Author : Savio Chan
Michael Zakkour
Publisher : John Wiley & Sons
Release : 2014-09-22
Page : 240
Category : Business & Economics
ISBN 13 : 1118834747
Description :


Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.


Author : Douglas West
John Ford
Publisher :
Release : 2015-04
Page : 571
Category : Business & Economics
ISBN 13 : 019968409X
Description :


The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where are you now?Where do you want to be?How will you get there?Did you get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution.This text is accompanied by an Online Resource Centre which provides:For students:Chapter summariesInternet exercisesKey themes and further readingWeb linksFor lecturers: Additional case studiesGuide to additional case studiesAnswers to case questionsCase analyses and teaching notesPowerPoint slidesTest bankLinks to video clips on strategic issues


Author : QuickRead
Alyssa Burnette
Publisher : QuickRead.com
Release :
Page :
Category : Study Aids
ISBN 13 :
Description :


Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. What the experts know about selling to one billion customers. Have you ever wondered why so many American products are actually made in China? Or why the US works so closely with the Chinese economy? Perhaps you’re a new business owner who’s wondering what it would take to make connections with China and expand your product’s reach. If that describes you, then look no further: this is your comprehensive guide for tapping into the goldmine that is the Chinese market.


Author : Randy Deutsch
Publisher : Routledge
Release : 2019-01-22
Page : 200
Category : Architecture
ISBN 13 : 1351138960
Description :


Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers. Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, and how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals to succeed in the accelerating new world of work and technology. Providing proven, practical advice, the book features: Unique, actionable insights from design technology leaders in practice worldwide The impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice Profiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it What will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction. Revealing the dramatic impact of technology on current and future practice, Superusers shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.


Author : Paul Norbury
Publisher : Routledge
Release : 2019-03-22
Page : 210
Category : Political Science
ISBN 13 : 0429724179
Description :


This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.


Author :
Publisher : Simon and Schuster
Release : 2016-03-15
Page : 40
Category : Juvenile Fiction
ISBN 13 : 1481448897
Description :


Members of a large group of animals, including a penguin, two rabbits, and a koala, disappear at an alarming rate but the hungry lion remains.


Author : Randy Deutsch
Publisher : Routledge
Release : 2020-11-01
Page : 224
Category : Architecture
ISBN 13 : 100022192X
Description :


Do you know how to think like an architect? Do you know why you should? How do you make sure that you have the critical thinking tools necessary to prosper in your academic and professional career? This book gives you the answers. Architects have a valuable and critical set of multiple thinking types that they develop throughout the design process. In this book, Randy Deutsch shows readers how to access those thinking types and use them outside pure design thinking – showing how they can both solve problems but also identify the problems that need solving. To think the way the best architects do. With a clear, driving narrative, peppered with anecdote, stories and real-life scenarios, this book will future-proof the architectural student. Change is coming in the architecture profession, and this is a much-needed exploration of the critical thinking skills that architects have in abundance, but that are not taught well enough within architecture schools. These skills are crucial in being able to respond agilely to a future that nobody is quite sure of.


Author : Corey J. A. Bradshaw
Paul R. Ehrlich
Publisher : University of Chicago Press
Release : 2015-10-05
Page : 240
Category : Science
ISBN 13 : 022627067X
Description :


Though separated by thousands of miles, the United States and Australia have much in common. Geographically both countries are expansive—the United States is the fourth largest in land mass and Australia the sixth—and both possess a vast amount of natural biodiversity. At the same time, both nations are on a crash course toward environmental destruction. Highly developed super consumers with enormous energy footprints and high rates of greenhouse-gas emissions, they are two of the biggest drivers of climate change per capita. As renowned ecologists Corey J. A. Bradshaw and Paul R. Ehrlich make clear in Killing the Koala and Poisoning the Prairie, both of these countries must confront the urgent question of how to stem this devastation and turn back from the brink. In this book, Bradshaw and Ehrlich provide a spirited exploration of the ways in which the United States and Australia can learn from their shared problems and combine their most successful solutions in order to find and develop new resources, lower energy consumption and waste, and grapple with the dynamic effects of climate change. Peppering the book with humor, irreverence, and extensive scientific knowledge, the authors examine how residents of both countries have irrevocably altered their natural environments, detailing the most pressing ecological issues of our time, including the continuing resource depletion caused by overpopulation. They then turn their discussion to the politics behind the failures of environmental policies in both nations and offer a blueprint for what must be dramatically changed to prevent worsening the environmental crisis. Although focused on two nations, Killing the Koala and Poisoning the Prairie clearly has global implications—the problems facing the United States and Australia are not theirs alone, and the solutions to come will benefit by being crafted in coalition. This book provides a vital opportunity to learn from both countries’ leading environmental thinkers and to heed their call for a way forward together.


Author : Michael Zakkour
Savio Chan
Publisher :
Release : 2014
Page : 240
Category : Industrial management
ISBN 13 :
Description :


Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.


Author : Daniel J. Barrett
Publisher : "O'Reilly Media, Inc."
Release : 2004-02-18
Page : 204
Category : Computers
ISBN 13 : 9781449379001
Description :


O'Reilly's Pocket Guides have earned a reputation as inexpensive, comprehensive, and compact guides that have the stuff but not the fluff. Every page of Linux Pocket Guide lives up to this billing. It clearly explains how to get up to speed quickly on day-to-day Linux use. Once you're up and running, Linux Pocket Guide provides an easy-to-use reference that you can keep by your keyboard for those times when you want a fast, useful answer, not hours in the man pages.Linux Pocket Guide is organized the way you use Linux: by function, not just alphabetically. It's not the 'bible of Linux; it's a practical and concise guide to the options and commands you need most. It starts with general concepts like files and directories, the shell, and X windows, and then presents detailed overviews of the most essential commands, with clear examples. You'll learn each command's purpose, usage, options, location on disk, and even the RPM package that installed it.The Linux Pocket Guide is tailored to Fedora Linux--the latest spin-off of Red Hat Linux--but most of the information applies to any Linux system.Throw in a host of valuable power user tips and a friendly and accessible style, and you'll quickly find this practical, to-the-point book a small but mighty resource for Linux users.


Author : Naomi Klein
Publisher : Vintage Canada
Release : 2009-03-18
Page : 672
Category : Political Science
ISBN 13 : 0307371301
Description :


The shock doctrine is the unofficial story of how the "free market" came to dominate the world, from Chile to Russia, China to Iraq, South Africa to Canada. But it is a story radically different from the one usually told. It is a story about violence and shock perpetrated on people, on countries, on economies. About a program of social and economic engineering that Naomi Klein calls "disaster capitalism." Based on breakthrough historical research and 4 years of reporting in disaster zones, Klein explodes the myth that the global free market triumphed democratically, and that unfettered capitalism goes hand-in-hand with democracy. Instead, she argues it has consistently relied on violence and shock, and reveals the puppet strings behind the critical events of the last 40 years. "The shock doctrine" is the influential but little understood theory that in order to push through profoundly unpopular policies that enrich the few and impoverish the many, there must be a collective crisis or disaster—real or manufactured. Klein vividly traces the origins of modern shock tactics to the economic lab of the University of Chicago under Milton Friedman in the 60s, and beyond to the CIA-funded electroshock experiments at McGill in the 50s which helped write the torture manuals used today at Guantanamo Bay. She details the events of the recent past that have been deliberate theatres for the shock doctrine: among them, Pinochet’s coup in Chile in 1973, the Tiananmen Square Massacre in 1989, the collapse of the Soviet Union in 1991; and, more recently, the September 11 attacks, the invasion of Iraq, the Asian tsunami and Hurricane Katrina. And she shows how—in the hands of the Bush Administration—the "war on terror" is a thin cover for a thriving destruction/reconstruction complex, with disasters, wars and homeland security fuelling a booming new economy. Naomi Klein has once again written a book that will change the way we see the world.


Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
Release : 2015-03-20
Page : 288
Category : Business & Economics
ISBN 13 : 007183933X
Description :


The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.


Author : Kelley Murray Skoloda
Publisher : Greenwood Publishing Group
Release : 2009
Page : 173
Category : Business & Economics
ISBN 13 : 0313354871
Description :


A leading expert on marketing to woman shows how to reach today's ultra-busy female consumer.


Author : Paolo Siciliani
Christine Riefa
Publisher : Bloomsbury Publishing
Release : 2019-09-19
Page : 248
Category : Law
ISBN 13 : 1509916865
Description :


It has long been thought that fairness in European Consumer Law would be achieved by relying on information as a remedy and expecting the average consumer to keep businesses in check by voting with their feet. This monograph argues that the way consumer law operates today promises a lot but does not deliver enough. It struggles to avoid harm being caused to consumers and it struggles to repair the harm after the event. To achieve fairness, solutions need to be found elsewhere. Consumer Theories of Harm offers an alternative model to assess where and how consumer detriment may occur and solutions to prevent it. It shows that a more confident use of economic theory will allow practitioners to demonstrate how a poor standard of professional diligence lies at the heart of consumer harm. The book provides both theoretical and practical examples of how to combine existing law with economic theory to improve case outcomes. The book shows how public enforcers can move beyond the dominant transparency paradigm to an approach where firms have a positive duty to treat consumers fairly and shape their commercial offers in a way that prevents consumers from making mistakes. Over time, this 'fairness-by-design' approach will emerge as the only acceptable way to compete.


Author : J. Labetoulle
J.W. Roberts
Publisher : Elsevier
Release : 2013-10-22
Page : 1562
Category : Computers
ISBN 13 : 1483294188
Description :


The International Teletraffic Congress (ITC) is a recognized international organization taking part in the work of the International Telecommunications Union. The congress traditionally deals with the development of teletraffic theory and its applications to the design, planning and operation of telecommunication systems, networks and services. The contents of ITC 14 illustrate the important role of teletraffic in the current period of rapid evolution of telecommunication networks. A large number of papers address the teletraffic issues behind developments in broadband communications and ATM technology. The extension of possiblities for user mobility and personal communications together with the generalization of common channnel signalling and the provision of new intelligent network services are further extremely significant developments whose teletraffic implications are explored in a number of contributions. ITC 14 also addresses traditional teletraffic subjects, proposing enhancements to traffic engineering practices for existing circuit and packet switched telecommunications networks and making valuable original contributions to the fundamental mathematical tools on which teletraffic theory is based. The contents of these Proceedings accurately reflect the extremely wide scope of the ITC, extending from basic mathematical theory to day-to-day traffic engineering practices, and constitute the state of the art in 1994 of one of the fundamental telecommunications sciences.


Author : Daniel J. Barrett
Richard E. Silverman
Publisher : "O'Reilly Media, Inc."
Release : 2003-06-02
Page : 336
Category : Computers
ISBN 13 : 1449366767
Description :


Computer security is an ongoing process, a relentless contest between system administrators and intruders. A good administrator needs to stay one step ahead of any adversaries, which often involves a continuing process of education. If you're grounded in the basics of security, however, you won't necessarily want a complete treatise on the subject each time you pick up a book. Sometimes you want to get straight to the point. That's exactly what the new Linux Security Cookbook does. Rather than provide a total security solution for Linux computers, the authors present a series of easy-to-follow recipes--short, focused pieces of code that administrators can use to improve security and perform common tasks securely.The Linux Security Cookbook includes real solutions to a wide range of targeted problems, such as sending encrypted email within Emacs, restricting access to network services at particular times of day, firewalling a webserver, preventing IP spoofing, setting up key-based SSH authentication, and much more. With over 150 ready-to-use scripts and configuration files, this unique book helps administrators secure their systems without having to look up specific syntax. The book begins with recipes devised to establish a secure system, then moves on to secure day-to-day practices, and concludes with techniques to help your system stay secure.Some of the "recipes" you'll find in this book are: Controlling access to your system from firewalls down to individual services, using iptables, ipchains, xinetd, inetd, and more Monitoring your network with tcpdump, dsniff, netstat, and other tools Protecting network connections with Secure Shell (SSH) and stunnel Safeguarding email sessions with Secure Sockets Layer (SSL) Encrypting files and email messages with GnuPG Probing your own security with password crackers, nmap, and handy scripts This cookbook's proven techniques are derived from hard-won experience. Whether you're responsible for security on a home Linux system or for a large corporation, or somewhere in between, you'll find valuable, to-the-point, practical recipes for dealing with everyday security issues. This book is a system saver.


Author : Milkyway Media
Publisher : Milkyway Media
Release : 2018-08-30
Page : 30
Category : Study Aids
ISBN 13 :
Description :


The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes (2007) is a crash course in increasing the performance of the profit-generating division of any company. Many companies attempt to improve their sales operations by trying a variety of strategies… Purchase this in-depth summary to learn more.


Author : Sarah Parcak
Publisher : Henry Holt and Company
Release : 2019-07-09
Page : 288
Category : Social Science
ISBN 13 : 1250198291
Description :


National Geographic Explorer and TED Prize-winner Dr. Sarah Parcak welcomes you to the exciting new world of space archaeology, a growing field that is sparking extraordinary discoveries from ancient civilizations across the globe. In Archaeology from Space, Sarah Parcak shows the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field’s biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world’s ancient treasures. Parcak has worked in twelve countries and four continents, using multispectral and high-resolution satellite imagery to identify thousands of previously unknown settlements, roads, fortresses, palaces, tombs, and even potential pyramids. From there, her stories take us back in time and across borders, into the day-to-day lives of ancient humans whose traits and genes we share. And she shows us that if we heed the lessons of the past, we can shape a vibrant future. Includes Illustrations