The Achievement Habit Download Ebook PDF Epub Online

Author : Bernard Roth
Publisher : HarperCollins
Release : 2015-07-07
Page : 288
Category : Business & Economics
ISBN 13 : 0062356127
Description :


The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends. In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including: Don’t try—DO; Excuses are self-defeating; Believe you are a doer and achiever and you’ll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more. The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.


Author :
Publisher :
Release : 2017
Page : 4
Category : Achievement motivation
ISBN 13 : 9788863699777
Description :


The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends. In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including: Don’t try—DO; Excuses are self-defeating; Believe you are a doer and achiever and you’ll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more. The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habitshows you how.


Author : Bernard Roth
Publisher : HarperBusiness
Release : 2015-07-07
Page : 288
Category : Business & Economics
ISBN 13 : 9780062356109
Description :


The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends. In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including: Don’t try—DO; Excuses are self-defeating; Believe you are a doer and achiever and you’ll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more. The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.


Author : Tina Seelig
Publisher : HarperCollins
Release : 2017-12-12
Page : 256
Category : Business & Economics
ISBN 13 : 0062856286
Description :


International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.


Author : James Clear
Publisher : Penguin
Release : 2018-10-16
Page : 320
Category : Business & Economics
ISBN 13 : 0735211302
Description :


The #1 New York Times bestseller. Over 2 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: • make time for new habits (even when life gets crazy); • overcome a lack of motivation and willpower; • design your environment to make success easier; • get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.


Author : BusinessNews Publishing
Publisher : Business Book Summaries
Release : 2016-07-20
Page : 20
Category : Business & Economics
ISBN 13 : 2511041073
Description :


The must-read summary of Bernard Roth’s book: "The Achievement Habit: Stop Wishing, Start Doing and Take Command of Your Life". This complete summary of the ideas from Bernard Roth’s book "The Achievement Habit" shows that it is in fact possible to make achievement a habit in both your personal and professional life. To do this, you must apply the "design thinking" methodology to your life and career. The author gives the five essential components of design thinking and details exactly how you can apply these to your own situations. Follow the guidelines provided in this summary and you can turn achievement into a habit in no time. Added- value of this summary: • Save time • Understand the key lessons in personal change • Expand on your motivation To learn more, read “The Achievement Habit” and start achieving everything you've ever dreamed of with just five easy steps.


Author : Brendon Burchard
Publisher : Hay House
Release : 2017
Page : 393
Category : SELF-HELP
ISBN 13 : 1401952852
Description :


THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most? After extensive original research and a decade as the world's leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to cultivate and practice these proven habits. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you've ever wanted a science-backed, heart-centered plan to living a better quality of life, it's in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.


Author : Stephen Guise
Publisher : Selective Entertainment LLC
Release : 2013-12-22
Page : 126
Category : Self-Help
ISBN 13 : 0996435425
Description :


Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages! UPDATED: Includes the best habit tracking apps of 2017. Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too When I decided to start exercising consistently 10 years ago, this is what actually happened: I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn't. Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. My suspicions were correct. Is There A Scientific Explanation For This? As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. Most popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. What's A Mini Habit? A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you! Aim For The First Step They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. Lasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. You won't look back.


Author : BJ Fogg
Publisher : Houghton Mifflin Harcourt
Release : 2020-02-01
Page : 320
Category : Self-Help
ISBN 13 : 0358003997
Description :


NEW YORK TIMES BESTSELLER. A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off. “There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across.” ??—?? John Stepper, Goodreads user BJ FOGG is here to change your life??—??and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve??—??by starting small.


Author : Marianne Taylor
Publisher : Michael O'Mara Books
Release : 2013-12-11
Page : 218
Category : Science
ISBN 13 : 1782432434
Description :


There is so much to know about the ever changing natural world, but it's impossible to remember everything we have ever learnt about the range of subjects encompassed by the term 'nature'. The Nature Book is a great guide to the natural world, both for the beginner and those who want to relearn the most important and interesting facts about our fascinating environment. Including: . Identifying rock formations . Names of berries . Flora and fauna . Phases of the moon . The seasons . Seas and rivers . Birds and other wildlife Comprehensive, yet accessible and entertaining, whether you're a walker who would like to be able to 'name that tree' or simply a gardener who wants to know more, The Nature Book is your one-stop guide to reconnecting and appreciating nature once more.


Author : Neil Fiore
Publisher : Penguin
Release : 2007-04-05
Page : 224
Category : Self-Help
ISBN 13 : 1440684952
Description :


Learn how to overcome procrastination and enjoy guilt-free play! One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated. Featuring a new introduction and a new section providing strategies to understand and deal with the role technology plays in procrastination today, THE NOW HABIT offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free play. Dr. Fiore’s techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism.


Author : Kate Swoboda
Publisher : New Harbinger Publications
Release : 2018-05-01
Page : 232
Category : Self-Help
ISBN 13 : 1626259895
Description :


What kind of life would you live if you didn’t allow your fears to hold you back? The Courage Habit offers a powerful program to help you conquer your inner critic, work toward your highest aspirations, and build a courageous community. Are your fears preventing you from living the life you truly want? Do you ever wish that you had a better job, lived in a different city, or had more authentic and nurturing relationships? Many people believe that they would do more, accomplish more, and feel more fulfilled if only they could rid themselves of that fearful inner voice that constantly whispers, “you can’t do it.” In The Courage Habit, certified life coach Kate Swoboda offers a unique program based in cognitive behavioral therapy (CBT) and acceptance and commitment therapy (ACT) to help you act courageously in spite of fear. By identifying your fear triggers, releasing yourself from your past experiences, and acting on what you truly value, you can make courage a daily habit. Using a practical four-part program, you’ll learn to understand the emotions that arise when fears are triggered, and to pause and evaluate your emotional state before you act. You’ll discover how to listen without attachment to the self-defeating messages of your inner critic, understand the critic’s function, and implement respectful boundaries so that your inner voice no longer controls your behavior. You’ll reframe self-limiting life narratives that can—without conscious awareness—dictate your day-to-day decisions. And finally, you’ll nurture more authentic connections with family, friends, and community in order to find support and reinforce the life changes you’re making. If you feel like something is holding you back from landing your dream job, moving to a new city, having a satisfying love relationship, or simply taking advantage of all life has to offer—and if you have a sneaking suspicion that that something is you—then this one-of-a-kind guide will show you how to finally break free from self-doubt and start living your best life.


Author : Napoleon Hill
Publisher : St. Martin's Griffin
Release : 2018-12-31
Page : 240
Category : Business & Economics
ISBN 13 : 1250308089
Description :


Never-before-published wisdom from famed self-help author Napoleon Hill Napoleon Hill, the legendary author of the classic best seller Think and Grow Rich, has been immortalized for his contributions to the self-help genre. In this never-before-published work Hill shares his principles of success, key habits that provide the basis for life-changing success. Success Habits explains the fundamental rules that lead to a prosperous life. From the importance of having Definiteness of Purpose to the inexorable influence of the Cosmic Habit Force, Hill’s principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally a series of radio talks delivered in Paris, Missouri, Success Habits is filled with personal anecdotes and stories and is written in an approachable, conversational style. Hill’s insights apply to every facet of life, inspiring readers to leverage his principles to achieve their own aspirations and create the successful lives they have always dreamed of.


Author : Robert C. Pozen
Publisher : Harper Collins
Release : 2012-10-02
Page : 304
Category : Business & Economics
ISBN 13 : 0062188542
Description :


“Required reading for professionals—and aspiring professionals—of all levels.” —Shirley Ann Jackson, President of Rensselaer Polytechnic Institute and Former Chairman of U.S. Nuclear Regulatory Commission Robert C. Pozen, one of the business world’s most successful—and productive—executives, reveals the surprising secrets to workplace productivity and high performance. It's far too easy for working professionals to become overwhelmed by a pile of time-sensitive projects, a backlog of emails, and endless meetings. In order to be truly productive, they must make a critical shift in mindset from hours worked to results produced. With Extreme Productivity, Pozen explains how individuals can maximize their time and energy by determining and focusing on their highest priorities. He also provides a toolkit of practical tips and techniques to help professionals at all stages of their careers maximize their time at work. This essential handbook empowers every person with proven methods for prioritizing their time to achieve high-impact results and refine their career goals for long-term success, all while leading a full and meaningful personal life as well.


Author : Summary Station
Publisher : CreateSpace
Release : 2015-08-17
Page : 66
Category :
ISBN 13 : 9781516894154
Description :


Learn About The Skills You Need To Make Important Achievements In A Fraction Of The Time It Takes To Read The Actual Book!!! Today only, get this 1# Amazon bestseller for just $2.99. Regularly priced at $9.99. Read on your PC, Mac, smart phone, tablet or Kindle device The author starts the introduction by speaking about a student of his named Paddy. This student did not have a daring personality. This is mainly due to the fact that he grew up in military boarding schools before serving in the Marines. After military life, he took a job with a large corporation mainly due to the need of having job security and a set schedule. The author was teaching at Stanford University when he first met the student. The author was a professor of engineering for 50 years. He comments on the large number of students who plan on starting their own businesses, but instead go to work for companies after graduation. Many students have good ideas, but most of them do not go on to take action on their ideas and taking action is the most important step for success in life. A course called "the designer in society" was created by the author back in 1969. This course was designed to teach students how to think differently about taking action in their life. Each student is assigned with the task of completing or solving something important in their life. The student will only pass the class if they achieve their own goal.Here Is A Preview Of What You'll Learn When You Download Your Copy Today * How Anyone Can Learn What It Takes To Acomplish Their Goals In Life * The Reason Why Teams And Groups Are So Important* Learn Why Most People Never Achieve Their DreamsDownload Your Copy Today! The contents of this book are easily worth over $9.99, but for a limited time you can download the summary of Bernard Roth's "The Achievement Habit" by for a special discounted price of only $2.99


Author : Wendy Wood
Publisher : Farrar, Straus and Giroux
Release : 2019-10-01
Page : 320
Category : Science
ISBN 13 : 1250159083
Description :


A landmark book about how we form habits, and what we can do with this knowledge to make positive change We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink—a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals? Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we’re working toward building the life we truly want, and offers real hope for those who want to make positive change.


Author : Cyril Bouquet
Jean-Louis Barsoux
Publisher : PublicAffairs
Release : 2021-03-16
Page : 304
Category : Business & Economics
ISBN 13 : 1541750926
Description :


How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.


Author : Fumio Sasaki
Publisher : W. W. Norton & Company
Release : 2021-01-05
Page : 304
Category : Self-Help
ISBN 13 : 1324005599
Description :


The internationally best-selling author of Goodbye, Things shares insights and practices to help us embrace habits and become the best versions of ourselves. Fumio Sasaki changed his life when he became a minimalist. But before minimalism could really stick, he had to make it a habit. All of us live our lives based on the habits we’ve formed, from when we get up in the morning to what we eat and drink to how likely we are to actually make it to the gym. In Hello, Habits, Sasaki explains how we can acquire the new habits that we want—and get rid of the ones that don’t do us any good. Drawing on leading theories and tips about the science of habit formation from cognitive psychology, neuroscience, and sociology, along with examples from popular culture and tried-and-tested techniques from his own life, he unravels common misperceptions about "willpower" and "talent," and offers a step-by-step guide to success. Ultimately, Sasaki shows how ordinary people like himself can use his principles of good habit-making to improve themselves and change their lives.


Author : Laura Garnett
Publisher : Sourcebooks, Inc.
Release : 2019-02-05
Page : 384
Category : Business & Economics
ISBN 13 : 1492667315
Description :


Make your job the right job Maybe you're a young professional just starting to think seriously about what you want out of your career. Maybe you've been job hopping for a few years and haven't found the perfect fit. Or maybe you want to launch your career to a new level and bring fresh energy to your work. In The Genius Habit, performance strategist Laura Garnett shows you how the path to finding long-lasting professional happiness starts with building the habit that makes extraordinary accomplishment all but guaranteed, as well as: The difference between passion and purpose and why one matters more than the other How to stop equating achievements with happiness Why having a mentor is not a necessity for career success The benefits of continually fine-tuning your career so you are challenged and fulfilled every day Combining the most recent and exciting research on productivity and performance with Laura's experience guiding dozens of high-level clients to the heights of success, The Genius Habit is a must-read for anyone who believes that work can and should be one of the most rewarding aspects of life.


Author : Nir Eyal
Publisher : Penguin Canada
Release : 2014-11-04
Page : 256
Category : Business & Economics
ISBN 13 : 014319352X
Description :


How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.