The Business Of Fashion Download Ebook PDF Epub Online

Author : Leslie Davis Burns
Kathy K. Mullet
Publisher : Bloomsbury Publishing USA
Release : 2016-09-08
Page : 384
Category : Business & Economics
ISBN 13 : 1501315218
Description :


Research-based content provides insight on the organization and operation of textiles, apparel, accesories and home fahion companies, as well as the effect of technological, organizational and global changes on every area of the business.


Author : Leslie Davis Burns
Kathy K. Mullet
Publisher : Fairchild Books
Release : 2020-02-06
Page : 304
Category : Business & Economics
ISBN 13 : 1501349120
Description :


Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.


Author : Leslie Davis Burns
Nancy O. Bryant
Publisher : Fairchild Books
Release : 2007-09-11
Page : 656
Category : Design
ISBN 13 : 9781563675706
Description :


The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list


Author : Leslie Davis Burns
Kathy K. Mullet
Publisher : Fairchild Books
Release : 2011-08-22
Page : 640
Category : Business & Economics
ISBN 13 : 9781609011109
Description :


Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.


Author : Linda Drew
Publisher :
Release : 1992-01
Page : 89
Category : Education
ISBN 13 : 9780521408257
Description :



Author : Judy Sale
Publisher :
Release : 1997-06-01
Page : 246
Category : Clothing trade
ISBN 13 : 9780582879874
Description :


A guide to the clothing industry for the aspiring designer, pattern maker, or production manager. Topics covered include employment and careers, fabrics and yarns, designing, costing and pricing, technology, and marketing and merchandising. Illustrated with photographs and drawings, including sample designs. The author runs fashion design and dressmaking workshops.


Author : Teri Agins
Publisher : Harper Collins
Release : 2010-10-12
Page : 352
Category : Business & Economics
ISBN 13 : 0062037501
Description :


The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.


Author : Tamsin McLaren
Fiona Armstrong-Gibbs
Publisher : Bloomsbury Publishing
Release : 2020-11-05
Page : 208
Category : Business & Economics
ISBN 13 : 1474262953
Description :


Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog


Author : Tondaleya Shamley
Publisher : Lulu.com
Release :
Page :
Category :
ISBN 13 : 0557673321
Description :



Author : Giovanna Battaglia
Publisher : Rizzoli Publications
Release : 2017-09-27
Page : 224
Category : Fashion
ISBN 13 : 0847858391
Description :


Combing the stylish inspiration of Chloe Sevigny and Carine Roitfeld with the accessibility of Parisian Chic, this book will be sought after by today's fashion crowd as a fun, intimate book of ideas and inspiration by a popular international style star. A visual chronicle of Giovanna Battaglia's fascinating life with exquisite photographs, styling advice, and personal anecdotes. Following from the success of her lifestyle column in W and her popular Instagram, this book goes beyond the pictures, offering readers Gio's hilarious and inspiring advice, covering topics from fashion tips, stories from her travels, and advice.


Author : Dana Thomas
Publisher : Penguin
Release : 2015-02-10
Page : 432
Category : Biography & Autobiography
ISBN 13 : 1101617950
Description :


More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.


Author :
Publisher :
Release : 2013
Page :
Category :
ISBN 13 : 9780992684709
Description :



Author : Susan Dillon
Publisher : Bloomsbury Publishing
Release : 2018-10-04
Page : 224
Category : Design
ISBN 13 : 135003083X
Description :


The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.


Author : Doug Stephens
Publisher :
Release : 2021-05-04
Page : 256
Category : Business & Economics
ISBN 13 : 9781773271439
Description :


Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop. Above all, Resurrecting Retail provides an inspirational and actionable future vision for any business leader looking not only to survive but to thrive in a very different looking post-pandemic retail world.


Author : Laird Borrelli
Publisher : Chronicle Books
Release : 2008-03-05
Page : 192
Category : Design
ISBN 13 :
Description :


For anyone who loves fashion, this is a dream book: a vast collection of original sketches by 50 of the world's most celebrated fashion designers. Style maven Laird Borrelli has brought together 250 stunning sketches, designs, and concepts by a galaxy of prominent designers from every international fashion capital. Top names like Christian Lacroix and Karl Lagerfeld join hot up-and-comers such as Roksanda Ilincic and Yoshikazu Yamagata in a magnificent and unprecedented gallery of distinctive signature illustration styles, unique creative thought processes, and work in a huge variety of media. Lively text introduces each designer, and an utterly invaluable reference section in back provides contact details for each designer's label. Fashion illustration has never looked so good.


Author : Fashionary International Limited
Publisher :
Release : 2018-01-25
Page :
Category :
ISBN 13 : 9789887710974
Description :


The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.


Author : Kedron Thomas
Publisher : Univ of California Press
Release : 2016-10-11
Page : 328
Category : Social Science
ISBN 13 : 0520290976
Description :


Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.


Author : Alexandre de Betak
Sally Singer
Publisher : Phaidon Press
Release : 2017-10-04
Page : 292
Category : Design
ISBN 13 : 9780714873534
Description :


Enter the world of high fashion with the creative legend who designed and directed the greatest spectacles in fashion with hundreds of unpublished behind-the-scenes images. The New York Times describes Alexandre de Betak as 'the Fellini of fashion and the Cecil B. DeMille of the runways'. For 25 years, Betak has produced many of the fashion world's most memorable shows and events for brands as diverse as Dior and Victoria's Secret. This stunning, lavishly produced volume celebrates his career via set and show photography, as well as hundreds of unpublished behind-the-scenes images. Structured thematically to bring readers inside Betak's creative process, the book provides unrivalled insight into how fashion becomes art as well as commerce.


Author : Leslie Davis Burns
Nancy O Bryant
Publisher :
Release : 2007-01-01
Page : 624
Category :
ISBN 13 : 9781563675713
Description :


The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.


Author : Ana Andjelic
Publisher : Routledge
Release : 2020-10-27
Page : 90
Category : Business & Economics
ISBN 13 : 1000201503
Description :


Not long ago, wearing real fur was a signal of wealth and status. Now, it’s a signal of ignorance. Thanks to luxury rental and resale services, these days anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new suitcase or who made their food and clothes. Wokeness is a modern class distinction. For the longest time, brands have operated according to the Veblen logic that status is linked to wealth and desirability to price. Now they have the opportunity to flip the script of aspiration and link worth and values to their success. Aimed at marketers, entrepreneurs, and advertising professionals, this book is full of analysis, examples, and tools of how to use the modern aspiration economy to shift a brand narrative and competitive strategy, create and distribute brand symbols, and ensure that a brand’s products and services create both monetary and moral value.