The Non Designers Design Book Download Ebook PDF Epub Online

Author : Robin Williams
Publisher : Peachpit Press
Release : 2014-11-20
Page : 99998
Category : Art
ISBN 13 : 0133966348
Description :


For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects


Author : Robin Williams
John Tollett
Publisher : Peachpit Press
Release : 2011-07-24
Page : 240
Category : Computers
ISBN 13 : 0132732947
Description :


Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s books from best-selling authors Robin Williams and John Tollett uses a series of individual exercises to teach image-editing tasks in Adobe Photoshop CS5.5 specifically to designers, who need to enhance their photos for use in brochures, advertising, Flickr, Facebook, websites, and so on. In this fun, full-color, straight-forward guide to Photoshop CS5.5, you’ll learn: Basic photo editing, such as how to smooth out wrinkles, remove blemishes, lose a little weight, clean up dust and scratches, brighten and sharpen the image, delete people, remove or add space in the middle of a photo, and more How to further manipulate and enhance images with filters and effects How to draw and paint with customized brushes, and how to colorize a black-and-white image All about layers and how to take advantage of them How and when to use paths, layer masks, and clipping masks to increase your editing capabilities How to merge several photos into one panorama, use the Puppet Warp feature, remove lens distortion, and much more Whether you need to improve or edit your photos for your graphic design work or to upload to your Flickr or Facebook account, this book is the easiest path to mastering basic tasks in Photoshop.


Author : Robin Williams
Publisher :
Release : 1994
Page : 144
Category : Desktop publishing
ISBN 13 :
Description :


Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages


Author : Robin Williams
Publisher : Peachpit Press
Release : 2011-09-28
Page : 240
Category : Computers
ISBN 13 : 013273298X
Description :


Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign CS5.5 is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language, Robin Williams provides the perfect travel guide and translator in this new edition to the best-selling Non-Designer’s series. This fun, straight-forward, four-color book includes many individual exercises designed specifically to teach InDesign CS5.5 to beginners in such a way that you can jump in at any point to learn a specific tool or technique. Along the way, Robin offers design tips for making your work communicate appropriately and beautifully. Whether you need to create your own marketing materials for a small business or organization, or you want your student or business papers to be perceived as more professional, or you want to become more proficient with the design tools you already use, this book is the fastest and most efficient path to mastering basic tasks InDesign. In this non-designer’s guide to InDesign CS5.5, you’ll learn: How to create basic design projects, such as flyers, business cards, letterhead, ads, brochures, CD covers, and much more How to add images to your pages and crop, rotate, resize, and add effects to those images How to use InDesign’s typographic tools to make your work look professional How to use style sheets so every job is easier to create and work with How to use tabs and indents with confidence and predictability How to create nice-looking tables to effectively organize data And, of course, the basics of working in InDesign with layers, panels, tools, etc.


Author : Robin Williams
Publisher : Peachpit Press
Release : 2010
Page : 158
Category : Business & Economics
ISBN 13 : 0321656210
Description :


Provides information on creating an effective digital presentation, covering such topics as animation, plot, contrast, software, and handouts.


Author : Robin Williams
John Tollett
Publisher : Peachpit Press
Release : 2011-10-23
Page : 240
Category : Computers
ISBN 13 : 013273303X
Description :


Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s series from best-selling authors Robin Williams and John Tollett includes many individual exercises designed specifically to teach the tools and features in Illustrator CS5.5 that designers (as opposed to illustrators) need to use. Along the way, the book offers many design tips for non-designers. Individual exercises ensure that a reader can jump in at any point and learn a specific tool or technique. In this non-designer’s guide to Illustrator techniques, you’ll learn: How vector images, as in Illustrator, are different from raster images, as in Photoshop, and when to choose which one How to use Illustrator CS5.5’s tools to create and work with lines, shapes, anchor points and control handles, color, etc. How to draw your own shapes and trace others How to enter text and control the design of it How to take advantage of the symbol libraries, clipping masks, variable-width strokes, and much more When and why to rasterize elements of your vector image


Author : Robin Williams
Publisher :
Release : 2004
Page : 191
Category : Computers
ISBN 13 : 9780321193858
Description :


Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.


Author : Robin Williams
Publisher :
Release : 2006
Page : 335
Category :
ISBN 13 :
Description :



Author : David Kadavy
Publisher : John Wiley & Sons
Release : 2011-08-08
Page : 352
Category : Computers
ISBN 13 : 1119999014
Description :


Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.


Author : Tracy Osborn
Publisher : No Starch Press
Release : 2021-06-22
Page : 160
Category : Computers
ISBN 13 : 1718501382
Description :


Learn just enough design to complement your current career. Hello Web Design will teach you design principles and handy shortcuts so you can feel confident designing your homepage, side-project, future startup, your next presentation, and more.


Author : Robin Williams
Publisher :
Release : 2005-09-01
Page : 239
Category : Computers
ISBN 13 : 9780321303363
Description :


Long-awaited update to best-selling classic covers all that's new (and old) in the world of type!


Author : Robin Williams
Publisher :
Release : 1994-07-01
Page :
Category :
ISBN 13 : 9780938151852
Description :


A noted graphic-design instructor/author explains the basic principles of good design in a clear, simple, enjoyable style. Williams introduces the four principles of design and defines each with simple examples familiar to the reader. Extensively illustrated with before-and-after examples of page design.


Author : Robin Williams
John Tollett
Publisher : Pearson Education
Release : 2006-08-10
Page : 320
Category : Computers
ISBN 13 : 0132712199
Description :


Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.


Author : Greg L. Stewart
Kenneth G. Brown
Publisher : John Wiley & Sons
Release : 2019-06-18
Page :
Category : Business & Economics
ISBN 13 : 111949298X
Description :


Human Resource Management addresses the challenges faced by human resource managers, integrating traditional theory with real-world strategy to equip students with the knowledge, perspective, and skills they need to thrive in the ever-changing global business environment. Presented in a clear and relatable style, this text emphasizes how effective human resource management and strategic planning work in concert to allow organizations to achieve maximum success. The focus on practical application illustrates the essential link between strategic planning and implementation, providing an inside look at how real-world companies increase effectiveness through world-class human resources management practices. A wealth of case studies, discussion topics, and exercises reinforce key concepts, strengthening students’ ability to think strategically and integrate core HR management principles into the decision-making process. By mirroring the current landscape’s increased reliance on smart people-management strategy, this text underscores the importance of HR management in attracting and retaining the top talent that drives an organization forward.


Author : Tony Seddon
Jane Cooper
Publisher :
Release : 2017-08-23
Page : 224
Category :
ISBN 13 : 9782888933458
Description :


Whether its a birthday card for a relative or a poster for a neighbourhood event, at some point in our lives, almost all of us will produce a piece of graphic design. We all make design choices everyday, in the fonts we choose for our emails, the filters and crops we use for our photos, and the colours we choose to dress ourselves in. If you have never studied graphic design formally but want something that looks smart and well made, this is the book for you. Arming you with all the basic knowledge you need to get professional-looking results, using simple jargon-free tutorials, this is the one-stop must-have guide for anyone who wants to learn about graphic design, but doesn't know where to start.


Author : David B. Berman
Publisher : Peachpit Press
Release : 2009
Page : 180
Category : Computers
ISBN 13 : 032157320X
Description :


Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fuelled by convincing graphic and product design intended to invent 'needs'. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear. In this provocative and dramatically-illustrated book, David Berman argues that we live in an age where the democratisation of technology offers us each an opportunity to leave a greater legacy by the creative ideas we choose to share rather than the genes we strive to propagate. Indeed, the future of civilization has become our common design project. He believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled 'needs' in larger and larger markets. In a World where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Recent developments regarding professionalism and ethics offer powerful hope that there is great opportunity for designers and other professionals to choose what their still-young profession will be about: creating visual lies to help sell stuff or helping repair the World by bridging knowledge and understanding. Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.


Author : Alex W. White
Publisher : Simon and Schuster
Release : 2011-03-15
Page : 224
Category : Design
ISBN 13 : 1581157800
Description :


This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


Author : Gaile Anderson
Publisher : Laurence King Publishing
Release : 2016-04-13
Page : 416
Category : Design
ISBN 13 : 1780679939
Description :


This book serves as an introduction to the key elements of good design.Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.


Author : Editors of Phaidon
Publisher : Phaidon Press
Release : 2013-09-16
Page : 511
Category : Art
ISBN 13 : 9780714865799
Description :


Discover 500 of the most innovative, influential, and enduring products from the last five centuries in one compact and highly collectable volume. The Design Book presents iconic pieces by Le Corbusier, Philippe Starck, the Eames, and the Apple design team, alongside classic objects such as the paper clip, the hurricane lantern, and the martini glass. Each entry pairs an image with a descriptive caption, providing accessible information about the product, designer, manufacturer, and history. Take an extraordinary journey through the objects that have improved our functionality, shaping our society and culture today.


Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2007-04-01
Page : 272
Category : Design
ISBN 13 : 1616736364
Description :


The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.