Theory And Research In Mass Communication Download Ebook PDF Epub Online

Author : David K. Perry
Publisher : Routledge
Release : 2001-11-01
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 1135645000
Description :


This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.


Author : David K. Perry
Publisher : Routledge
Release : 2001-11-01
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 1135644993
Description :


This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.


Author : Denis McQuail
Peter Golding
Publisher : SAGE
Release : 2005
Page : 306
Category : Language Arts & Disciplines
ISBN 13 : 9781412918336
Description :


This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.


Author : Stanley J. Baran
Dennis K. Davis
Publisher : Wadsworth Publishing Company
Release : 2006
Page : 412
Category : Social Science
ISBN 13 : 9780534637972
Description :


MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory—social/behavioral and critical/cultural—and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.


Author : Melvin Lawrence DeFleur
Sandra Ball-Rokeach
Publisher : New York : D. McKay Company
Release : 1975
Page : 288
Category : Social Science
ISBN 13 :
Description :


Combines an overview of the field of mass communication with a discussion of theoretical issues and the role of the mass media within the context of American society


Author : Robert S. Fortner
P. Mark Fackler
Publisher : John Wiley & Sons
Release : 2014-03-10
Page : 1008
Category : Social Science
ISBN 13 : 1118770005
Description :


The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase


Author : Ran Wei
Publisher : Routledge
Release : 2018-02-02
Page : 316
Category : Language Arts & Disciplines
ISBN 13 : 1351674153
Description :


Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.


Author : Jack Rosenberry
Lauren A. Vicker
Publisher : Routledge
Release : 2017-05-18
Page : 296
Category : Language Arts & Disciplines
ISBN 13 : 1134974280
Description :


Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.


Author : Paula M. Poindexter
Maxwell E. McCombs
Publisher : Bedford/St. Martin's
Release : 1999-11-12
Page : 451
Category : Language Arts & Disciplines
ISBN 13 : 9780312191627
Description :


Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.


Author : Alexis S. Tan
Publisher : John Wiley & Sons Incorporated
Release : 1986
Page : 400
Category : Social Science
ISBN 13 :
Description :



Author : Silvia Knobloch-Westerwick
Publisher : Routledge
Release : 2014-07-25
Page : 496
Category : Language Arts & Disciplines
ISBN 13 : 1317675142
Description :


Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.


Author : Marina Krcmar
David R. Ewoldsen
Publisher : Routledge
Release : 2016-05-20
Page : 360
Category : Language Arts & Disciplines
ISBN 13 : 1136288996
Description :


This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.


Author : S. Fahmy
M. Bock
Publisher : Springer
Release : 2014-05-01
Page : 190
Category : Social Science
ISBN 13 : 1137362154
Description :


In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.


Author : Stanley J. Baran
Dennis K. Davis
Publisher : Wadsworth Publishing Company
Release : 2003
Page : 406
Category : Performing Arts
ISBN 13 : 9780534561635
Description :


This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.


Author : Mary Beth Oliver
Arthur A. Raney
Publisher : Routledge
Release : 2019-06-26
Page : 444
Category : Language Arts & Disciplines
ISBN 13 : 0429957017
Description :


Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.


Author : Jennings Bryant
Dolf Zillmann
Publisher : Taylor & Francis
Release : 2002
Page : 634
Category : Language Arts & Disciplines
ISBN 13 : 0805838635
Description :


This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.


Author : Denis McQuail
Publisher : SAGE
Release : 2010-02-28
Page : 632
Category : Social Science
ISBN 13 : 9781446244029
Description :


"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.


Author : Denis McQuail
Publisher : SAGE
Release : 2005-05-20
Page : 616
Category : Language Arts & Disciplines
ISBN 13 : 9781412903714
Description :


This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.


Author : Denis McQuail
Mark Deuze
Publisher : SAGE
Release : 2020-04-09
Page : 688
Category : Language Arts & Disciplines
ISBN 13 : 1473924553
Description :


Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. • New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. A vitally important for all students of Media and Mass Communication in the 21st century.


Author : Srinivas R Melkote
H Leslie Steeves
Publisher : SAGE Publications India
Release : 2001-05-16
Page : 422
Category : Business & Economics
ISBN 13 : 8132119975
Description :


This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.