Type And Image Download Ebook PDF Epub Online

Author : Philip B. Meggs
Publisher : John Wiley & Sons
Release : 1992-03-15
Page : 200
Category : Architecture
ISBN 13 : 9780471284925
Description :


Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.


Author : Nancy Skolos
Tom Wedell
Publisher : Rockport Publishers
Release : 2006-06-01
Page : 192
Category : Design
ISBN 13 : 1616735910
Description :


Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.


Author : Nancy Skolos
Thomas Wedell
Publisher : Rockport Pub
Release : 2006
Page : 192
Category : Design
ISBN 13 : 9781592531899
Description :


Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideaslooks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.


Author : Philip B. Meggs
Publisher :
Release : 1992
Page : 200
Category :
ISBN 13 : 9780442011659
Description :



Author : Barbara Brownie
Publisher :
Release : 2012-09
Page : 224
Category : Letter-pictures
ISBN 13 : 9787561160022
Description :


Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.


Author : Aaris Sherin
Publisher : Rockport Pub
Release : 2013-01-01
Page : 168
Category : Design
ISBN 13 : 159253807X
Description :


Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - The most effective ways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.


Author : H I Christensen
J L Crowley
Publisher : World Scientific
Release : 1994-03-16
Page : 304
Category : Technology & Engineering
ISBN 13 : 9814502820
Description :


To fully appreciate new methods developed in the area of machine vision it is necessary to have facilities which allow experimental verification of such methods. Experimental research is typically a very expensive task in terms of manpower, and consequently it is desirable to adopt standard facilities/methods which allow more efficient experimental investigations. In this volume a range of different experimental environments which facilitate construction and integration of machine vision systems is described. The environments presented cover areas such as robotics, research in individual machine vision methods, system integration, knowledge representation, and distributed computing. The set of environments covered include commercial systems, public domain software and laboratory prototype, showing the diversity of the problem of experimental research in machine vision and providing the reader with an overview of the area. Contents:Prototyping, Visualization and Simulation Using the Application Visualization System (C J Westelius et al.)Vision as Process: Integration and Control of a Real Time Active Vision System (J L Crowley & H Christensen)A Modular Control Architecture for Real-Time Synchronous and Asynchronous Systems (P L Butler & J P Jones)Integrating Visual Procedures for Mobile Perception (B Draper et al.)The Vision Programmers Workbench (VIPWOB) (N O S Kirkeby & H I Christensen)Module Network Tool (L Olsson)Object-Oriented Communication in Image Processing Systems (H Winwroth)and other papers Readership: Computer scientists and engineers. keywords:


Author : David P. Paine
James D. Kiser
Publisher : John Wiley & Sons
Release : 2012-02-15
Page : 648
Category : Nature
ISBN 13 : 1118112644
Description :


The new, completely updated edition of the aerial photography classic Extensively revised to address today's technological advances, Aerial Photography and Image Interpretation, Third Edition offers a thorough survey of the technology, techniques, processes, and methods used to create and interpret aerial photographs. The new edition also covers other forms of remote sensing with topics that include the most current information on orthophotography (including digital), soft copy photogrammetry, digital image capture and interpretation, GPS, GIS, small format aerial photography, statistical analysis and thematic mapping errors, and more. A basic introduction is also given to nonphotographic and space-based imaging platforms and sensors, including Landsat, lidar, thermal, and multispectral. This new Third Edition features: Additional coverage of the specialized camera equipment used in aerial photography A strong focus on aerial photography and image interpretation, allowing for a much more thorough presentation of the techniques, processes, and methods than is possible in the broader remote sensing texts currently available Straightforward, user-friendly writing style Expanded coverage of digital photography Test questions and summaries for quick review at the end of each chapter Written in a straightforward style supplemented with hundreds of photographs and illustrations, Aerial Photography and Image Interpretation, Third Edition is the most in-depth resource for undergraduate students and professionals in such fields as forestry, geography, environmental science, archaeology, resource management, surveying, civil and environmental engineering, natural resources, and agriculture.


Author : Philip B. Meggs
Publisher : International Thomson Publishing Services
Release : 1992-01-01
Page : 200
Category : Graphic arts
ISBN 13 : 9780442011659
Description :


Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design- sings, symbols, words, pictures, and supporting forms-are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.


Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2005-10-01
Page : 240
Category : Design
ISBN 13 : 1616735902
Description :


DIVPublication Design Workbook is packed with information regarding the ins and outs of publication design. The media featured includes magazines, literature systems, newsletters, exhibition catalogs, annual reports, newspapers, and retail catalogs. Both current and historical approaches are provided to give readers a complete background on design style, application, and techniques involved in creating effective publications. Readers will develop a clear understanding of publication design through a comprehensive and accessible workshop-style format. Fundamentals of form and content are included, along with diagrams to further textual understanding. This is the most complete book for designers on applied publication design principles combined with an awe-inspiring collection of the best work from around the world. /div


Author : Michael Harkins
Publisher : Bloomsbury Publishing
Release : 2011-10-24
Page : 184
Category : Design
ISBN 13 : 2940447276
Description :


Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.


Author : Robin Landa
Publisher : Simon and Schuster
Release : 2013-08-06
Page : 240
Category : Design
ISBN 13 : 1440324573
Description :


What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!


Author : Mark 'Wigan' Williams
Publisher : Bloomsbury Publishing
Release : 2019-01-10
Page : 176
Category : Design
ISBN 13 : 1350034851
Description :


Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation. The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored. The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators


Author : Marie-Louise O’Connell
Publisher : Cambridge Scholars Publishing
Release : 2020-05-15
Page : 345
Category : Computers
ISBN 13 : 1527550761
Description :


Established in 1997, the International Machine Vision and Image Processing (IMVIP) conferences bring together theoreticians, practitioners, industrialists and academics, from the numerous related disciplines involved in the processing and analysis of image-based information. These events provide a platform for communication and exchange between participants whereby cutting edge research and advances within the field can be communicated, discussed and information exchanged. IMVIP events are hosted annually by different universities on the island of Ireland. These proceedings reflect the manuscripts selected for oral presentation at the 14th instalment of the series hosted by the University of Limerick, Ireland in 2010 in association with the Irish Pattern Recognition and Classification Society (IPRCS), a member organisation of the International Association of Patten Recognition (IAPR).


Author : Robin Landa
Publisher : John Wiley & Sons
Release : 2021-05-04
Page : 288
Category : Design
ISBN 13 : 1119691516
Description :


A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.


Author :
Publisher :
Release : 1958
Page : 19
Category : Printing
ISBN 13 :
Description :



Author : Alex W. White
Publisher : Simon and Schuster
Release : 2010-09-21
Page : 224
Category : Design
ISBN 13 : 1581158203
Description :


The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


Author : Ji Lee
Publisher : Penguin
Release : 2013-05-28
Page : 208
Category : Design
ISBN 13 : 1101627816
Description :


Challenge: Create an image out of a word, using only the letters in the word itself. Rule: Use only the graphic elements of the letters without adding outside elements. Enhanced with entertaining and surprising animations for each word, Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This fully animated enhanced edition showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.


8vo

Author : Mark Holt
Hamish Muir
Publisher : Springer Science & Business Media
Release : 2005
Page : 532
Category : Design
ISBN 13 : 9783037780190
Description :


On the outside survey's 8vo's work from 1984-2001, including Octavo, the international journal of typography and its influence in the emergent typographically-led design movement in the UK and internationally during the late 1980s and through the 1990s. The emphasis is on process: trying to reveal how 8vo's design got made rather than simply showing finished jobs. A number of hand-made and computer generated stage by stage mock-ups are featured. Written and designed by Mark Holt and Hamish Muir, two of the founding principals of 8vo, the story's told it how it was - the everyday struggles of working with clients, typesetters, printers, and later on computers. Like many of their contemporaries, 8vo were working during a period of considerable change within the design industry - the book places 8vo's work within the context of this revolution; from paste-up to desktop.


Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2004-09-04
Page : 240
Category : Design
ISBN 13 : 1616735899
Description :


DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div