Under The Influence Download Ebook PDF Epub Online

Author : Terry O'Reilly
Publisher : Knopf Canada
Release : 2017-02-28
Page : 320
Category : Business & Economics
ISBN 13 : 0345810384
Description :


Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.


Author : Terry O'Reilly
Mike Tennant
Publisher : Catapult
Release : 2010-03-10
Page : 304
Category : Business & Economics
ISBN 13 : 1582436606
Description :


Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.


Author : James Robert Milam
Katherine Ketcham
Publisher : Bantam
Release : 2021
Page : 272
Category : Self-Help
ISBN 13 : 0593358228
Description :


The now-classic guide to alcoholism returns with new, enlightening research that confirms the revolutionary ideas first trailblazed by this book in a time when such theories were unheard of--now featuring a new foreword, new resources, and the same reliable insights and easy-to-read style. "This book is truly informative, powerful, and an invaluable resource on overcoming alcoholism."--Angela Diaz, M.D., Ph.D., M.P.H. Ten of millions of Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem that can be "cured" once the purported underlying psychological problems or moral failings of the alcoholic are addressed. Based on groundbreaking scientific research, Under the Influence examines the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the disease of alcoholism. You'll learn: * How to tell if someone you know is an alcoholic. * The progressive stages of alcoholism. * How to help an alcoholic into treatment and how to choose the right treatment program. * Why diet and nutritional therapy are essential elements of treatment. * Why frequently prescribed medications can be dangerous for alcoholics. * How to ensure a lasting recovery. An essential resource for anyone hoping to better understand the nature of alcoholism--whether you are looking to support a loved one or learning how to best care for yourself--it's no wonder this innovative work has been hailed as "the best book ever written on alcoholism" (AA Beyond Belief). This special updated edition of Under the Influence will continue to earn its standing as a classic in the alcoholism field for years to come.


Author : Robert H. Frank
Publisher : Princeton University Press
Release : 2020-01-28
Page : 312
Category : Business & Economics
ISBN 13 : 0691198829
Description :


From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.


Author : Robert H. Frank
Publisher : Princeton University Press
Release : 2020-01-28
Page : 312
Category : Business & Economics
ISBN 13 : 0691193088
Description :


"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the worse. Less widely noted is that social influence is a two-way street: Our environments are in large part themselves a product of the choices we make. Society embraces regulations that limit physical harm to others, as when smoking restrictions are defended as protecting bystanders from secondhand smoke. But we have been slower to endorse parallel steps that discourage harmful social environments, as when regulators fail to note that the far greater harm caused when someone becomes a smoker is to make others more likely to smoke. In Under the Influence, Robert Frank attributes this regulatory asymmetry to the laudable belief that individuals should accept responsibility for their own behavior. Yet that belief, he argues, is fully compatible with public policies that encourage supportive social environments. Most parents hope, for example, that their children won't grow up to become smokers, bullies, tax cheats, sexual predators, or problem drinkers. But each of these hopes is less likely to be realized whenever such behaviors become more common. Such injuries are hard to measure, Frank acknowledges, but that's no reason for policymakers to ignore them. The good news is that a variety of simple policy measures could foster more supportive social environments without ushering in the dreaded nanny state or demanding painful sacrifices from anyone"--


Author :
Publisher : In the Hands of a Child
Release : 1938
Page : 28
Category : Labor unions
ISBN 13 :
Description :



Author : Kate Transchel
Publisher : University of Pittsburgh Pre
Release : 2006-03-01
Page : 209
Category : History
ISBN 13 : 0822971011
Description :


This book examines a highly significant chapter in the history of the Russian state and society: how those in power in Russian understood the impact of drinking on the state policy and on Russia's working classes between 1895 and 1932.


Author : R. Whitaker
L. Cosgrove
Publisher : Springer
Release : 2015-04-23
Page : 241
Category : Social Science
ISBN 13 : 113751602X
Description :


Psychiatry Under the Influence investigates the actions and practices of the American Psychiatric Association and academic psychiatry in the United States, and presents it as a case study of institutional corruption.


Author : Rebecca Shannonhouse
Publisher : Modern Library (Paperback)
Release : 2003
Page : 305
Category : Literary Collections
ISBN 13 : 0375757163
Description :


An anthology of literary and historical writings on the subject of addiction includes a variety of fictional excerpts, memoirs, and essays by past and present authors such as Aldous Huxley, Edgar Allan Poe, and Leo Tolstoy.


Author : Peter Hernon
Terry Ganey
Publisher :
Release : 1992
Page : 461
Category : Brewing industry
ISBN 13 :
Description :


Uncovers the opportunism, unbridled power, family conflict, and sex scandals hidden behind the red, white, and blue logo of the Anheuser-Busch family dynasty


Author : M. Djos
Publisher : Springer
Release : 2010-05-24
Page : 174
Category : Literary Criticism
ISBN 13 : 0230109136
Description :


The book offers a socio-critical analysis of the alcoholic perception in the poetry and fiction of modern American alcoholic writers. Matts Djos focuses on primary indicators of alcohol addiction (fear, manipulation, anger, loneliness, and antic-social behavior) and their expression in modern American literature. After providing a general foundation for analysis of the psychological effects of the disease, this volume scrutinizes the work of Ernest Hemingway, John Berryman, E.A. Robinson, Hart Crane, Theodore Roetheke, Robert Lowell, John Steinbeck, and William Faulkner. The detail provides critical and in-depth perspective on the workings of the alcoholic mind.


Author : Cécile David-Weill
Publisher : Other Press, LLC
Release : 2020-01-14
Page : 240
Category : Family & Relationships
ISBN 13 : 1590510577
Description :


Part American and part French, part memoir and part guide, this book offers a fresh, unique, and powerful perspective on the challenges of parenting and how to find a rewarding path forward for parents and children alike. How should we raise our children? It should be a simple enough question to answer but in fact it is an intimidating and complex one. We often address it by deciding to do either exactly what our parents did or just the opposite. After that we rely on a cocktail of love and instinct, hoping it will be enough to overcome the difficulties ahead. Far from having perfect free will, however, we are all under the influence. The child still within us confuses, influences, or undermines all our aspirations as parents and prevents us from sticking to the philosophy we initially hoped to follow. These unresolved emotions drive us to reproduce the upbringing we received, including the behaviors that have hurt us the most. In Parents Under the Influence, Cécile David-Weill draws on her own parenting blunders and successes as well as concrete examples, case studies, and works of fiction to guide readers, helping them heal from the past and become effective, nurturing parents.


Author : Gary Andres
Paul Hernnson
Publisher : Routledge
Release : 2015-11-17
Page : 240
Category : Political Science
ISBN 13 : 1317346661
Description :


Lobbying Reconsidered: Politics Under the Influence, reveals how lobbying is a complex process that involves more than just relationships, friends, access, favors, and influence. This book offers a broader perspective on this important dimension of American public policymaking. As a person who straddles the worlds of Washington insider and interest group scholar, author Gary Andres hopes to use his experience and insight in in the lobbying world to help readers navigate beyond the conventional wisdom, and guide them to a deeper, broader understanding.


Author : Amy Sedaris
Publisher : Grand Central Publishing
Release : 2008-10-22
Page : 304
Category : Cooking
ISBN 13 : 0446545112
Description :


The inspiration for the TV show At Home with Amy Sedaris, here is a hilarious, helpful, and informative guide on how to entertain. Are you lacking direction in how to whip up a swanky soiree for lumberjacks? A dinner party for white-collar workers? A festive gathering for the grieving? Don't despair! Take a cue from entertaining expert Amy Sedaris and host an unforgettable fete that will have your guests raving. No matter the style or size of the gathering - from the straightforward to the bizarre - I LIKE YOU provides jackpot recipes and solid advice laced with Amy's blisteringly funny take on entertaining, plus four-color photos and enlightening sidebars on everything it takes to pull off a party with extraordinary flair. You don't even need to be a host or hostess to benefit - Amy offers tips for guests, too! (Rule number one: don't be fifteen minutes early.) Readers will discover unique dishes to serve alcoholics ("Broiled Frozen Chicken Wings with Applesauce"), the secret to a successful children's party (a half-hour time limit, games included), plus a whole appendix chock-full of arts and crafts ideas (from a mini-pantyhose plant-hanger to a do-it-yourself calf stretcher), and much, much more! "In At Home with Amy Sedaris, Ms. Sedaris offers deliriously twisted takes on the homemaking skills she skewered in her books I Like You and Simple Times." -- The New York Times AmySedarisRocks.com Instagram.com/AmySedaris Facebook.com/AmySedarisOfficial Youtube.com/OfficialAmySedaris


Author : John Goldhammer
Publisher :
Release : 1996
Page : 356
Category : Psychology
ISBN 13 :
Description :


Everyone belongs to one or more groups, be they unions, religions, political parties, support groups, or any number of others. As members we gain much from these associations, but at what price? In Under the Influence John D. Galdhammer probes the relationship between individual members and the collective, providing fresh insights into such destructive characteristics as mind control, propaganda, hypnotic influence, loss of identity, and much more. This exciting new work explores innovative ways to harness the creative potential of groups without sacrificing personal autonomy. In our modern, often impersonal culture, we need to better understand our "urge to merge" and the destructive control that can be exercised when the group becomes more important than its individual members. John D. Goldhammer (Lake Oswego, OR) is a psychotherapist, new-age cult survivor, and author of The Save Your Business Book.


Author : Joyce Maynard
Publisher : Picador
Release : 2010-04-01
Page : 352
Category : Biography & Autobiography
ISBN 13 : 9781429977555
Description :


New York Times bestselling author of Labor Day With a New Preface When it was first published in 1998, At Home in the World set off a furor in the literary world and beyond. Joyce Maynard's memoir broke a silence concerning her relationship—at age eighteen—with J.D. Salinger, the famously reclusive author of The Catcher in the Rye, then age fifty-three, who had read a story she wrote for The New York Times in her freshman year of college and sent her a letter that changed her life. Reviewers called her book "shameless" and "powerful" and its author was simultaneously reviled and cheered. With what some have viewed as shocking honesty, Maynard explores her coming of age in an alcoholic family, her mother's dream to mold her into a writer, her self-imposed exile from the world of her peers when she left Yale to live with Salinger, and her struggle to reclaim her sense of self in the crushing aftermath of his dismissal of her not long after her nineteenth birthday. A quarter of a century later—having become a writer, survived the end of her marriage and the deaths of her parents, and with an eighteen-year-old daughter of her own—Maynard pays a visit to the man who broke her heart. The story she tells—of the girl she was and the woman she became—is at once devastating, inspiring, and triumphant.


Author : Monica Ganas
Publisher : Brazos Press
Release : 2010-06-01
Page : 179
Category : Religion
ISBN 13 : 1587431793
Description :


An insider to California culture wittily examines the downside to our national obsessions with celebrity and appearance and shows how Christians can respond.


Author : Ana Mijacki
Publisher : Actar
Release : 2020-01-07
Page : 216
Category : Architecture
ISBN 13 : 9781948765152
Description :


"The 'Under the Influence' book is based on the eponymous symposium, which brought together scholars and practitioners of architecture in order to focus on one of the most anxious disciplinary topics: influence. The symposium invited each of the participants to illuminate a single term--a disciplinary synonym for appropriation--and through that term, the specific strategies, historical, and disciplinary circumstances in which it is enmeshed. It was organized and hosted by Ana Miljački, and presented by the MIT Department of Architecture."--Page 3. With some small additions this is a reprint of that book. "Influence is not easily quantified. It is elusive, even when we casually admit to it as we ogle images on the internet, or feel ourselves softening our resolve on an important issue in light of a beautifully crafted piece of rhetoric; or as the mass-media drone imperceptibly rewires some of our most fundamental desires."--Page 23. When 'Under the Influence' symposium took place at MIT in 2012, the invitation to discuss issues of originality and copying in architecture were still taboo. There have been a number of projects on the topic since, but they have hardly exhausted the topics of copying and copyright, whose importance increases with every act of scrolling or ?liking? architectural images on Instagram.


Author : Joe Paprocki
Publisher : Loyola Press
Release : 2014-01-08
Page : 144
Category : Religion
ISBN 13 : 0829440518
Description :


Many Catholics feel catechized but not “evangelized”, meaning they know about Jesus but do not feel they know him personally. The bridge between where we are and where we want to be in our faith journey can be confusing without the right guidance. In Under the Influence of Jesus, best-selling author Joe Paprocki explains complex spiritual concepts with engaging discussion so that “everyday” Catholics can integrate and articulate their faith and live the Gospel in a way that is simple, compelling, contemporary, liberating, and life-changing. Also available in Spanish! La experiencia transformadora de encontrarse con Cristo


Author : Erin O. Patton
Publisher : Paramount Market Pub
Release : 2009-01-01
Page : 170
Category : Social Science
ISBN 13 : 9780980174540
Description :


Find out why Hip-Hop culture has become a force to reckon with, and how organizations can thrive by embracing it.