What Clients Love Download Ebook PDF Epub Online

Author : Harry Beckwith
Publisher : Business Plus
Release : 2003-01-02
Page : 304
Category : Business & Economics
ISBN 13 : 0759527342
Description :


Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.


Author : BusinessNews Publishing
Publisher : Primento
Release : 2014-09-29
Page : 15
Category : Business & Economics
ISBN 13 : 2511017024
Description :


The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.


Author :
Publisher :
Release : 2010
Page : 8
Category :
ISBN 13 : 9781775446231
Description :



Author :
Publisher :
Release : 2018
Page :
Category : Advertising
ISBN 13 : 9788869096716
Description :


Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.


Author : Harry Beckwith
Publisher : Grand Central Publishing
Release : 1999-06-14
Page : 272
Category : Business & Economics
ISBN 13 : 0446930032
Description :


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.


Author : Harry Beckwith
Publisher : Business Plus
Release : 2011-01-26
Page : 336
Category : Business & Economics
ISBN 13 : 9780446574204
Description :


What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.


Author : Beverly Koehn
Publisher :
Release : 2008
Page :
Category :
ISBN 13 : 9780975421291
Description :



Author : Marty Cagan
Publisher : John Wiley & Sons
Release : 2017-11-17
Page : 368
Category : Business & Economics
ISBN 13 : 111938754X
Description :


How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.


Author : Harry Beckwith
Christine Clifford Beckwith
Publisher : Grand Central Publishing
Release : 2007-03-01
Page : 336
Category : Self-Help
ISBN 13 : 0759572860
Description :


From the New York Times bestselling author of Selling the Invisible comes an insightful guide that will show you how to package and present the most important product of all: you. If you need to make a good impression on prospects, clients, or employers, then these inspiring stories, fascinating examples, and surprising tips will help you improve your life in ways you never imagined. Discover: Why life is more like high school than college - and what to do about it. Why surprising people isn't a good idea after all. How a few dollars and seconds could lead to startling success. Whether you're nearing the corner office or just starting out, these and the hundreds of other ideas in YOU, INC. will propel you even faster.


Author : Bonnie Siegler
Publisher : Artisan Books
Release : 2018-02-20
Page : 192
Category : Business & Economics
ISBN 13 : 1579658555
Description :


In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.


Author : C. Hayden
Publisher : AMACOM
Release : 2013-05-28
Page : 272
Category : Business & Economics
ISBN 13 : 0814432468
Description :


Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now! has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! Readers will learn:• How to choose the best marketing tactics for their situation and personality • Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing • Proven and effective online networking and prospecting, social media, and internet marketing strategies • Advice on integrating online and offline tactics • Tips for dealing with fear, resistance, and procrastination • And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!


Author : Kirti C Desai
Publisher : Sterling Publishers Pvt. Ltd
Release : 2012-05-11
Page :
Category : Business & Economics
ISBN 13 : 8120790847
Description :


"Most books on personal or business success start with the theory that you need to understand, digest and then put in into practice. However, this book is different. It bypasses the theory port and straightaway hits the practical road. This book shows you 101 ways to boost your business. They are simple and easily adaptable in your normal business practice. Go ahead and try them out and you will be amazed to see your business grow, just as you were dreaming to do so for quite some time. You may be dealing in consumer or industrial products of the services sector; you may be small, medium or large, this book will help you to achieve your dream growth. The suggestions offered here are all time tested as they have been put to test by all successful companies and have achieved results. Then why can't they work for you & Regardless of tye type of infrastructure you have, you can still try these ideas and witness the results. So just pick up a copy. Your investment is worth a million through results.


Author : Marc Cox
Publisher : Springer Nature
Release : 2020-04-01
Page : 169
Category : Business & Economics
ISBN 13 : 3030364267
Description :


Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes – they are a social system operated by people for people. The quality of relationships, both inside and outside the organization is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most. If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think you’re great – you need them to feel you’re great. You need them to love you – and for that, you need them to feel that you love them. For over a decade Marc Cox has been helping companies whose toxic cultures, miserable employees, and angry customers have all but destroyed them to rebuild their company spirit, discover the business case for love and build an organization that is wonderful to work for, brilliant to do business with and has the mindset of creating memorable employee and customer experiences. Underpinned by fresh insights and perspectives, robustly tested and refined by the real world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative “love stories” the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working – both emotionally and financially. In short, it shows what happens when the love is put back into business.


Author : Jan Cannon
Publisher : Capital Books
Release : 2004-11
Page : 166
Category : Business & Economics
ISBN 13 : 9781931868990
Description :


As featured in the Wall Street Journal, Woman's World and Real Simple


Author : Bob Walton
Publisher : Advantage Media Group
Release : 2011-09
Page : 156
Category : Business & Economics
ISBN 13 : 1599322897
Description :


WITHOUT CUSTOMERS, YOUR BUSINESS HAS NOTHING – regardless of how good your product or service may be. For your small business to thrive over the long-term, you need to pay close attention to your biggest asset – your customers. The sobering reality is that the typical business will lose half of its customer base every five years. Bob Walton, founder of BigContacts [a web based CRM (Customer Relationship Management) software company], gives you the tools and techniques that will help you easily identify and evaluate how you manage each phase of the customer lifecycle. He then shares how to maximize your results in each phase; finding the right prospects, converting more of them to customers, and keeping them for life. CRM software is the single best tool for strengthening your customer relationships and can transform your business. Inside, you will find all you need to know to confidently research, review, and choose the CRM software that is right for your business. You'll learn to identify the features you need, the questions to ask, and the steps to take for success. Harness the power of technology and get on the right track for consistent and meaningful growth. The future of your business depends on it.


Author : Jerry Manas
Publisher : Thomas Nelson
Release : 2008-10-12
Page : 288
Category : Business & Economics
ISBN 13 : 141857371X
Description :


What is it about Napoleon Bonaparte that has led recognized leaders such as General George S. Patton to study his principles-and countless books on management and leadership to quote his maxims? What lessons can today's project managers and leaders learn from Napoleon's successes and failures? Napoleon on Project Management explores the key principles behind Napoleon's successes, the triggers that led to his downfall, and the lessons to be learned from his ultimate demise-and applies these lessons to modern-day project management and leadership at all levels.


Author : American Institute of Architects
Publisher : John Wiley & Sons
Release : 2017-01-09
Page : 672
Category : Architecture
ISBN 13 : 1118738950
Description :


The essential guide to beginning your career in architecture The Architecture Student's Handbook of Professional Practice opens the door to the vast body of knowledge required to effectively manage architectural projects and practice. A professional architect is responsible for much more than design; this book is specifically designed to help prepare you for the business and administrative challenges of working in the real-world—whether you are a student or are just starting out in practice. It provides clear insight into the legal, financial, marketing, management, and administrative tasks and issues that are integral to keeping a firm running. This new edition has been restructured to be a companion textbook for students undertaking architectural practice classes, while also fulfilling the specific knowledge needs of interns and emerging professionals. It supplements information from the professional handbook with new content aimed at those setting out in the architectural profession and starting to navigate their careers. New topics covered in this new edition include: path to licensure, firm identity, professional development, strategic planning, and integrated project delivery. Whether you want to work at a top firm, strike out on your own, or start the next up-and-coming team, the business of architecture is a critical factor in your success. This book brings the fundamentals together to give you a one-stop resource for learning the reality of architectural practice. Learn the architect's legal and ethical responsibilities Understand the processes of starting and running your own firm Develop, manage, and deliver projects on time and on budget Become familiar with standard industry agreements and contracts Few architects were drawn to the profession by dreams of writing agreements and negotiating contracts, but those who excel at these everyday essential tasks impact their practice in innumerable ways. The Architecture Student's Handbook of Professional Practice provides access to the "nuts and bolts" that keep a firm alive, stable, and financially sound.


Author : Kate Bolick
Publisher : Simon & Schuster
Release : 2021-01-19
Page : 160
Category : Education
ISBN 13 : 1982138831
Description :


A revealing guide to a career as an interior designer written by New York Times bestselling author Kate Bolick and based on the real-life experiences of the cofounders of the acclaimed Brooklyn firm Jesse Parris-Lamb—required reading for anyone considering a path to this profession. Becoming an Interior Designer takes you behind the scenes to find out what it’s really like, and what it really takes, to become an interior designer. This artful profession combines visionary creativity and taste with architecture, engineering, and business savvy. Acclaimed Brooklyn-based studio Jesse Parris-Lamb specializes in crafting warm, textured room designs shaped by the people that inhabit them. Bestselling author Kate Bolick shadows founders Amanda Jesse and Whitney Parris-Lamb to show how this dream job becomes a reality. Visit their studio as they as they map out new projects. Watch as they inject beauty and atmosphere into open air lofts and historic brownstones. Decide on the perfect shade of blue that will complete a serene reading room. Gain professional wisdom as Bolick traces the founders’ paths to prominence, from attending design school and starting a studio, to building top-tier clients and planning landmark redesigns.


Author : Matt Brown
Publisher : ACU Press
Release : 2015-02-10
Page : 224
Category : Religion
ISBN 13 : 089112697X
Description :


We keep hearing about weakening faith in our country, but God is alive and well in America. He is working right here and now in people of faith. This book will awaken your heart and soul to his presence and to the power of Christianity today, which will in turn ignite your faith and change your world. Christians in America are inundated with negative stories and statistics about the decline of the faith. Awakening is a very encouraging counter balance of astounding stories of God at work all around the world, and it will inspire you to take part. Brown shares a collection of stories from his own experience that will deeply move and inspire Christians burdened over the state of our nation. He shares detailed descriptions of movements of faith reaching countless numbers of people for Christ—movements of deeply grounded faith in America led by the next generation. This is a book that at every turn awakens believers to God's amazing work, and how they can be inspired to see the touch of God in their own community and church.


Author : John Harrington
Publisher : Rocky Nook, Inc.
Release : 2017-08-15
Page : 832
Category : Photography
ISBN 13 : 1681982684
Description :