Writing For The Mass Media Download Ebook PDF Epub Online

Author : James G. Stovall
Publisher : Pearson College Division
Release : 2014-07-23
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 9780133863277
Description :


A clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers. MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.


Author : Elise K. Parsigian
Publisher : Routledge
Release : 2013-11-05
Page : 376
Category : Language Arts & Disciplines
ISBN 13 : 1136690638
Description :


This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.


Author : James Glen Stovall
Publisher : Prentice Hall
Release : 1985
Page : 234
Category : Mass media
ISBN 13 :
Description :


Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.


Author : Stovall
Publisher : Pearson Education India
Release : 2007-09
Page : 382
Category : Mass Communication
ISBN 13 : 9788131716304
Description :



Author : James G. Stovall
Publisher : Pearson
Release : 2015-10-28
Page : 336
Category : Language Arts & Disciplines
ISBN 13 : 0134010523
Description :


REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.


Author : James G. Stovall
Publisher : Pearson Higher Ed
Release : 2013-10-03
Page : 328
Category : Language Arts & Disciplines
ISBN 13 : 1292055545
Description :


Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers.


Author : James G. Stovall
Publisher : Pearson
Release : 2015-06-05
Page : 336
Category :
ISBN 13 : 9780134010571
Description :


REVEL(tm) for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.


Author : Doug Newsom
James Alvin Wollert
Publisher :
Release : 1985
Page : 437
Category : Journalism
ISBN 13 :
Description :



Author : Rivers William L.
Publisher :
Release : 1980
Page : 644
Category :
ISBN 13 :
Description :



Author : Maria Braden
Richard L. Roth
Publisher : Houghton Mifflin College Division
Release : 1996-10
Page : 352
Category : Language Arts & Disciplines
ISBN 13 : 9780395716236
Description :


This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide thorough writing instruction. Getting the Message Across combines an enlightening instructional text with a hands-on practice book and AP and broadcast style guides.


Author : Earl R. Hutchison
Publisher : Longman Publishing Group
Release : 1996-01-01
Page : 382
Category : History
ISBN 13 : 9780801312359
Description :


Writing for Mass Communication, 2/e helps students develop good basic writing and data gathering skills appropriate for all forms of mass media.


Author : Nwaokedi Amatokwu
Publisher :
Release : 1985
Page : 89
Category : Journalism
ISBN 13 :
Description :



Author : Scott A. Kuehn
Andrew Lingwall
Publisher : CQ Press
Release : 2016-12-08
Page : 568
Category : Language Arts & Disciplines
ISBN 13 : 1506308120
Description :


The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.


Author : Margaret Williams
Publisher :
Release : 2017-12-31
Page : 126
Category :
ISBN 13 : 9781516529483
Description :


Literacy Skills for the Mass Media provides students with tools and information to better understand words, grammar, spelling, and communication. The text helps students connect the dots between strategies and concepts that foster effective communication practices in both writing and speaking. The text is divided into three sections. Section I introduces students to the basics of grammar, including types of words and their proper usage, the parts of a sentence and effective sentence structure, and how to effectively use punctuation. Section II focuses on sentence construction, providing readers with rules, tips, and strategies for creating dynamic sentences. The final section examines words, speaking to why word choice matters, how to use plurals, possessives, and contractions, common mistakes and issues, the importance of correct spelling, and more. An easy-to-use guide to good grammar and successful communication, Literacy Skills for the Mass Media is an ideal textbook for foundational courses in writing, composition, mass media, and journalism. It is also a useful tool for remedial learning and for reference purposes. The book is an excellent resource for college orientation and student success programs as well. Margaret Williams is an instructor in the School of Communication at The University of Southern Mississippi. She teaches the school's British Journalism, Social Media and Culture course in London as part of USM's summer British Studies Program. Williams previously worked as a newspaper reporter and editor. She has also worked in public relations and spent 12 years as the adviser to the student newspaper at USM, The Student Printz. She is an award-winning writer and has judged writing competitions at the high school, collegiate, and professional level locally, regionally, and nationally.


Author : Edward S. Herman
Noam Chomsky
Publisher : Pantheon
Release : 2011-07-06
Page : 480
Category : Social Science
ISBN 13 : 0307801624
Description :


An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.


Author : Maria Braden
Richard L. Roth
Publisher : Allyn & Bacon
Release : 1996-10-22
Page : 352
Category : Language Arts & Disciplines
ISBN 13 : 9780205546725
Description :



Author : John Vivian
Publisher : Pearson College Division
Release : 2012-02-16
Page : 478
Category : Language Arts & Disciplines
ISBN 13 : 9780205029587
Description :


Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.


Author : James Glen Stovall
Publisher : Allyn & Bacon
Release : 2002
Page : 430
Category : Language Arts & Disciplines
ISBN 13 :
Description :


Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.


Author : Richard R. Cole
Publisher : Rowman & Littlefield
Release : 1996
Page : 260
Category : Language Arts & Disciplines
ISBN 13 : 9780842025591
Description :


How has mass communication evolved in Latin America? How has the political climate in that region shaped the role of the mass media? What are the special challenges facing this turbulent area? In Communication in Latin America, Richard Cole has assembled a selection of articles that explores these issues, with a special emphasis on journalism, given the traditional strength of the press in Latin America. The twelve essayswritten exclusively for this publication - examine either an aspect of the mass media in the region or the media in a particular country during a number of stages of its political development. Communication in Latin America opens with an overview of the state of mass communication in the entire region. Articles in the first part of the volume focus on topics such as the changing role of women in the media and the usefulness of propaganda in effecting political change. Essays in the second section discuss situations in individual countries, including freedom of the press in Mexico and Chile and the Argentine media's struggle to define their role under the new democratic government. Professor Cole concludes with a forecast of the future of mass communication in Latin America.


Author : Awad brahim Awad
Publisher :
Release : 1999
Page : 179
Category : Journalism
ISBN 13 : 9789832155126
Description :